What Turns A Shopping Crowd Into A Mob Frenzy?

What Turns A Shopping Crowd Into A Mob Frenzy?

If you’ve ever seen that video where all those customers stampede into Walmart, knocking people over and even knocking one woman’s weave off, you may have wondered what causes people to go bezerk like that. I’m reading Among The Thugs by Bill Buford, reporting on English soccer hooligans first-hand, and this passage gives insight: