When You Hard Sell Customers Too Much, They Sort Of Leave

When You Hard Sell Customers Too Much, They Sort Of Leave

Aggressive sales pitches are a delicate balance between selling customers on what you have to offer and pissing them off so much that they never return. When AMC theaters recently changed their loyalty program from free to paid, employees began to sell memberships too aggressively for AgentG2′s taste. He found the experience off-putting enough that he doesn’t plan to return to AMC. He wonders: did he overreact? [More]