T-Mobile Wins Legal Battle Against AT&T Subsidiary Over The Color Magenta

T-Mobile Wins Legal Battle Against AT&T Subsidiary Over The Color Magenta

Last summer, T-Mobile sued Aio Wireless, a prepaid service subsidiary of AT&T for trademark infringement for daring to use a color that is somewhat similar to T-Mobile’s well-known pink logos. An actual judge who gets paid to rule on such things has decided that Aio would have to stop using the similar color. [More]

A comparison used by T-Mobile in its case against Aio. At top left is a coverage map Aio had used in stores. Top left is T-Mobile's coverage map from its website. The bottom map is how Aio previously detailed its coverage on the Aio website; that map has since been changed to use a different color scheme.

T-Mobile Sues AT&T Subsidiary Over Its Use Of Magenta

Chances are you probably don’t even know about AT&T’s Aio Wireless prepaid service, as it’s currently only available in a handful of markets. But the folks at T-Mobile have sued the subsidiary now before the world gets confused by two phone companies that use similar colors. [More]

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AT&T Introduces No-Contract Wireless Plans: Should You Care?

No-contract plans for mobile phone service have been a hit for MVNO carriers like Virgin Mobile, and T-Mobile has made all of their plans (technically) contract-free. Now AT&T has joined the cool kids club with their own contract-free offering, called Aio Wireless. Could it be the right carrier for you? [More]