Parental Control Software Co. Sells What Kids Say On The Internet

Parental Control Software Co. Sells What Kids Say On The Internet

If you’re a company like Echometrix that sells parental control software, you’re sitting on a whole bunch of data about what teens and children say and do on the Internet. What to do with that information? Use it to make your software better? Well, of course. But why not sell aggregate data to marketers, too?