This week, Bloomberg Businessweek asks the question: can Abercrombie & Fitch be saved? Now that the retailer is losing sales, it has removed logos from its clothing, introduced the color black, and started selling some clothes above women’s size 10. (Mostly online, of course.) Is that enough to save the company, which for years was controlled by a CEO who saw himself, at age 70, as exactly like his 25-year-old ideal customers? [More]
A fascinating and weird era in retail history is now over: the male models at Abercrombie & Fitch have put on some shirts. The brand is reinventing itself for the present era, ditching logo-laden clothing, shirtless dudes, their no-fat-chicks policies, and CEO Mike Jeffries. Will that be enough to make the brand relevant as other teen-focused retailers are putting down their gates for good? [More]
A teenager is suing Abercrombie & Fitch and one of its former employees after she caught someone filming her in one of the store’s dressing rooms.
Would You Take Your (Really Hot) Kid To The Abercrombie & Fitch Emergency Department And Trauma Center?
The once-popular—surely it isn’t still?—teenaged sexpot clothing store Abercrombie & Fitch is shelling out $10 million to build a new emergency room and trauma center at Nationwide Children’s Hospital in Columbus, Ohio. Now a group is speaking out against the idea of prominently naming the kids’ ER after the store, which the hospital has been hinting at in announcements. The reason the hospital is called “Nationwide Children’s Hospital” is because Nationwide Insurance gave it $50 million. Up next: the Budweiser End Zone Birthing Center, and then the American Apparel Teenaged Pregnancy Wing.