evil
For the record, while there are certainly "Manchurian Fans" being hired to promote products in the games and/or gaming hardware world, Nvidia and
AEG have both clearly denied that they have hired stealth marketers to create personas to promote Nvidia products. We have no reason not to believe them and have stated that elsewhere on the site, but am putting it up again just to outline it. (Naturally, we'd like to know who
is hiring these stealth marketers, so feel free to pass on anything regarding this you feel germane.)
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evil
About a week ago, The
Consumerist stumbled upon claims made by various gaming websites (specifically,
Elite Bastards and [
Update: a poster on the forums at]
Beyond3D) that graphics chip manufacturer
Nvidia, in cooperation with the
Arbuthnot Entertainment Group (
AEG), had seeded various gaming and PC hardware enthusiast sites with pro-Nvidia shills. That is to say, that AEG would hire employees to create 'personas' in various gaming communities, slowly building up the trust of other members by frequent posting unrelated to Nvidia, to later cash in that trust with message board postings talking up the positive qualities of Nvidia's products.
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Consumerist
