GEICO Spent Almost $1 Billion On Advertising Last Year

GEICO Spent Almost $1 Billion On Advertising Last Year

If it seems to you that Geico advertises during every program you watch on TV, you’re not wrong. The insurance company spent $935 million on ads last year, and there cannot possibly be anyone left in this country who doesn’t know how long it might take them to save 15% on car insurance. Can there? [More]

This screengrab from the company's website was used as evidence in the FTC's complaint.

You Can’t Sell “Made In The USA” Seals Without Checking That Products Live Up To That Label

As we’ve talked about in previous stories, while there are federal guidelines about what constitutes a “Made In America” product, manufacturers are operating on an honor system because it would be too onerous a task for the government to actually investigate every product claiming to be American-made. But if a company charges thousands of dollars for seals that indicate that a product’s Made In USA bona fides have been verified, it should actually be doing something to check those claims. [More]

Now Facebook Is Testing A “Buy” Button In Its Ads

Now Facebook Is Testing A “Buy” Button In Its Ads

Because you should apparently never, ever have to even consider leaving Facebook to do anything, the online baby photo depository and place where recently divorced singles go to try to reignite high school romances has begun testing a “Buy” button that allows you to purchase crap you could buy elsewhere. [More]

Nordstrom Catalog Acknowledges That People With Disabilities Like Fashion Too

An image from the newest Nordstrom catalog.

Much in the way that not everyone is a size 0 or built like a Greek god, not everyone who wants to dress in nice clothes has the use of all of their limbs. Then there are all the people with disabilities that aren’t immediately evident, but which nonetheless have a huge impact on their lives. These folks represent billions of dollars in buying power, but often go overlooked in fashion advertising, though not in the pages of Nordstrom catalogs. [More]

Ask and ye shall maybe receive.

Guy With Hidden Camera Asks Fast Food Workers To Remake His Orders More Like The Ads

While it’s no news to anyone who has eyes in their head that fast food reality barely ever lives up to those glistening tomatoes, perky lettuce and perfectly chargrilled patties in the ads, what if you simply asked for your food to be remade in its commercial image? Either you’d get a lot of laughing in your face, or heck, maybe you could convince someone to try a little bit harder just for you. [More]

Snooping Sites, Aimless Ads, Sexist Stereotypes: A Look Back At The Week In Tech News

Snooping Sites, Aimless Ads, Sexist Stereotypes: A Look Back At The Week In Tech News

It’s a big, busy world, and even with a smartphone in your pocket at all times it’s hard to read everything written about it in a week. Sometimes, useful info slips through the cracks. So, here are five interesting stories from the world of internet and technology news. [More]

As Facebook begins selling info to advertisers about your browsing habits, it will roll out a feature that lets you see why you're seeing specific ads. Hint: It's because Facebook knows way too much about you.

Facebook Is Now Selling Your Web-Browsing Data To Advertisers

You know how it’s really creepy when you go looking for a new TV online and then go to Facebook and the ad spaces that you typically ignore are now populated with advertising for the very brands of TV you just checked out? Until now, they’ve been the product of third-party ad networks and creepy data aggregators like Acxiom while Facebook itself had kept its hands clean by not selling the data it had acquired about your Web browsing habits. But in an effort to bring you even creepier, more targeted ads, Facebook will now be making more info about you available to advertisers. [More]

(Meggito)

Google Thinks Your Fridge, Thermostat Will Make A Great Billboard

Marketers’ never-ending quest to cram advertising into every square inch of digital space just keeps getting more territory to work with. The next frontier in bringing advertising into your home? Your thermostat and your fridge — because your TV, computer, and phone apparently aren’t enough. [More]

This Sleazy Pitch Embodies The Worst Side Of Online Advertising

Click image to read the full e-mail from the marketing company.

Every day, our inboxes are slammed with laughably bad PR pitches that range from the unrelated — “tell your readers to check out our booth at the International Fly Fishing Film Festival” — to the hyperbolic — “this tip-figuring calculator app will literally change the way you dine out!” We don’t share these with you because, well… they’re just awful. But we recently received one that was both insidious and all-too-indicative of the ways in which marketers dangle money in front of blogs in order to get them to deliver on-message content. [More]

Brilliant Marketing: Car Rental Company Rents Hot Wheels To Kids

Brilliant Marketing: Car Rental Company Rents Hot Wheels To Kids

When families go on vacation, parents get to drive around a shiny and different vehicle, but what do kids get to drive? Nothing! It happened that toy-maker Mattel and car-renter Europcar are clients of the same ad agency, and they formed an interesting idea: what if there were a counter where children could rent cars, too? Pocket-sized cars, that is. Hot Wheels. [More]

Even Sarah McLachlan Changes The Channel When Her ASPCA Commercial Comes On

Even Sarah McLachlan Changes The Channel When Her ASPCA Commercial Comes On

Anyone who was watched basic cable after midnight in the last seven years has probably come face to face with the 2-minute long heart-rending ASPCA commercial about animal cruelty featuring singer Sarah McLachlan and her oft-karaoked song “Angel.” While it’s been a huge fundraising success for ASPCA, it’s not an easy couple of minutes to watch, especially when you’re just trying to watch a 2 a.m. rerun of House Hunters International. Now the Canadian songstress has a comforting message for those of us who reach for the remote: We’re not alone. [More]

Get Through Your Friday With The Help Of This Laughably Bad Anti-Liquor-Privatization Ad

Get Through Your Friday With The Help Of This Laughably Bad Anti-Liquor-Privatization Ad

Here in Pennsylvania, there’s a heated debate going on about whether or not to ease the state’s byzantine laws on the sale of alcohol. Both sides of the issue have merit, but a new ad arguing against changing the law isn’t doing itself any favors. [More]

NBA To L.A. Clippers Sponsors: We’ve Banned Donald Sterling… Please Come Back

NBA To L.A. Clippers Sponsors: We’ve Banned Donald Sterling… Please Come Back

Yesterday, a number of high-profile sponsors cut ties with the NBA’s L.A. Clippers pending a decision from the league on how to handle the pretty awful things team owner Donald Sterling is accused of saying. Now that it’s issued a lifetime ban against Sterling’s involvement in the league, the NBA is asking those advertisers to return to the fold. [More]

Burger King Resurrects Creepy Subservient Chicken, Minus The Chicken

Burger King Resurrects Creepy Subservient Chicken, Minus The Chicken

Ten years ago, Burger King launched what is still one of the more bizarre marketing ploys of the Internet era — the Subservient Chicken, a “webcam” featuring a person in a chicken suit doing the bidding of visitors to the site. Because there are now people old enough to drive cars and go to college who missed this exceedingly creepy campaign the first time around, BK has (sort of) brought it back… though not quite. [More]

(jonasflanken)

Company Wants To Beam TV Ads To Mobile Devices So You’ll Be Forced To Pay Attention

Hey, you. Yeah, you, the one with the audacity to be playing Sugar Smashers or looking at the weather on your phone/tablet while the commercials are on. You need to be paying attention, and so ads on TV should be beamed directly to your phone and/or tablet to make sure you are. Well, that’s according to one company’s nightmarish vision of our TV-watching future, at least. [More]

Great Moments In Badvertising History: Save Wives From Working, Doc Loves His Camels & Babies Guzzle Soda

Great Moments In Badvertising History: Save Wives From Working, Doc Loves His Camels & Babies Guzzle Soda

As we’ve told you before: Anyone looking through old magazine ads could only conclude that the past was pretty darn terrible… At least if that past includes a mission to save your wife from having a job outside the home, doctors that smoked like chimneys, and babies drinking soda like it’s the nectar of life itself. [More]

Startup Offers Free Printing On College Campuses In Exchange For Ads On Pages

Startup Offers Free Printing On College Campuses In Exchange For Ads On Pages

Is there any service in your life that you wouldn’t mind getting for free if it were ad-supported? Even as we work in “paperless” offices, some things need to exist as hard copies. For college students, there are enough items in need of printing out that a student-run startup now offers free printing…in exchange for ads plastered on each page. [More]

Actress Wants Pharmacy To Pay Her $6M For Using Photo Of Her Outside The Store

Actress Wants Pharmacy To Pay Her $6M For Using Photo Of Her Outside The Store

Famous people! Isn’t it funny how they also get stuffy noses, use cotton swabs and sometimes just need a bag of fun-size candy bars, like other humans do? Sure, celebrities shop at the pharmacy. It’s where the toilet paper is when you need it. But Katherine Heigl, an actress from movies about too many bridesmaids dresses, doesn’t like that New York City chain Duane Reade is allegedly using a paparazzi pic of her shopping at the store as part of its advertising efforts. [More]