(Prime Number)

With Ad-Blockers Coming To iPhone, Ad Industry Poised For A Fight

According to one estimate, some $22 billion in online ad revenue was lost last year because so many people use ad-blocking plugins on their web browsers. And that number is set to soar with an upcoming tweak to Apple iOS that will allow ad-blocking on the iPhone and iPad’s Safari browser. The ad industry is looking at a number of ways to stem this tide, including the legal route. [More]

Hulu Finally Offers Ad-Free Option For $12/Month

Hulu Finally Offers Ad-Free Option For $12/Month

The rumors are true — you can now get Hulu (well, most of it) without the ads. You’ll just have to pay more to avoid all those obnoxious, repetitive commercial interruptions. [More]

(McDonald's)

McDonald’s Can’t Use The Word “Artisan” To Describe Limited-Edition Burger In Ireland

In a world where marketers are constantly trying to catch the attention of shoppers with products that are seen as fresh, wholesome and healthy, there are some words that perhaps used to mean something more to people than they used to. Like “artisan” — in the past, this would’ve meant a skilled worker spending time and great effort on making something. Now, that could just mean more premium ingredients on your fast food burger. But in Ireland, it’s not so easy to use such words lightly, as McDonald’s recently found out with its first attempt at an “artisan” Irish burger. [More]

Google Chrome Will Block Flash Ads, Auto-Playing Videos Starting Sept. 1

Google Chrome Will Block Flash Ads, Auto-Playing Videos Starting Sept. 1

If you hate the blast of noise and music that hits your ears every time an auto-playing video unexpectedly goes off on a web page you’ve just opened, rejoice: Google Chrome will be blocking all Adobe Flash content deemed not central to a web page starting Sept. 1. [More]

Fox Offers Viewers Choice: Watch Traditional Commercials, Or Watch Just One Ad

Fox Offers Viewers Choice: Watch Traditional Commercials, Or Watch Just One Ad

If you had the choice to watch just one commercial before a program begins, then watch the rest uninterrupted, would you consider it? Fox is beginning an experiment with that idea this week. Viewers of Gordon Ramsay’s kiddie cooking contest, MasterChef Junior, will have the choice to watch one minute-long interactive ad before the show begins, or regular old ad breaks during the program. [More]

Pornhub Censors Commercial Likening Video Service To Parmagiano-Reggiano After Cheese Group Complains

Pornhub Censors Commercial Likening Video Service To Parmagiano-Reggiano After Cheese Group Complains

Although dairy lovers might compare a beautifully shaped, delicious, hard cheese to food porn, an Italian cheese group says an ad that likened a streaming porn service to its famed Parmagiano-Reggiano cheese is basically blasphemy. [More]

In the U.S. alone, the report figures that nearly $11 billion in online ad revenue will be lost this year because of ad-blocking technology.

Ad Blockers Will Prevent You From Seeing $22B Worth Of Unwanted Ads This Year

Are you using an ad blocker on your web browser? If so, you probably don’t care what’s behind those grayed-out boxes where the ads are supposed to be. The folks who do care are the websites you visit, because they aren’t getting ad revenue from those grayed-out boxes. A new report says that ad-blocking will result in nearly $22 billion in lost ad revenue worldwide this year. [More]

(kevin dean)

The Going Rate For A 30-Second Super Bowl Commercial Spot Tops $5M

Even though last year’s slate of Super Bowl ads was largely regarded as ho-hum, and even though advertisers are increasingly subverting the “surprise!” effect of Super Bowl sunday commercials by relentlessly teasing their big-ticket spots online days in advance, the NFL’s big game is still TV’s biggest annual draw, and so the cost to be a part of it is going up again. [More]

Converse Blows Up New Chuck Taylor Shoes To Show What’s Different

Converse Blows Up New Chuck Taylor Shoes To Show What’s Different

Maybe you saw a photo of Converse’s new version of their classic Chuck Taylor All-Stars and wondered what the big deal is. “So they changed the eyelet color,” you say. “What’s the difference?” To appease people like you, Converse virtually exploded one of their new shoes so you can see what’s inside. [More]

While the words "A comedic masterstroke" were indeed in Dowd's original review, the rest of the sentence makes it clear that he thought the film was anything but.

UPDATED: Critic Publicly Calls Out Movie Company For Editing His Negative Review Into A Rave

Everyone knows that when a movie trailer or poster is peppered with single-word review quotes — “Wow,” “Thrilling,” “Meh” — there’s usually a good reason why the full sentence from the reviews aren’t being quoted. But when you see something resembling a complete thought on a DVD box, you might be misled into thinking it accurately represents the reviewer’s opinion. [More]

Comcast's Universal Studios park is the backdrop for Jerry Springer and other Comcast-tied celebs to cash in on what remains of the Sharknado craze.

Comcast Should Pay You For Sitting Through All Its Product Placement In Sharknado 3

If you’re one of the 1,743 people who are still amused by the whole Sharknado phenomenon, then you should consider yourself warned that the latest entry into the self-consciously trashy TV franchise is apparently not much more than an extended commercial for numerous Comcast-owned brands. [More]

McDonald’s Billboard Offers Free McFlurries For The Hot & Hungry

McDonald’s Billboard Offers Free McFlurries For The Hot & Hungry

Everyone likes to get free stuff, especially if that stuff happens to include food and drinks. Earlier this year companies began using “drinkable” billboards to dispense beverages to thirsty consumers. Now, McDonald’s has taken that idea and made it their own by giving away free McFlurries to pedestrians when the temperatures reach scorching levels. [More]

CFPB Reminds Retailers They Can’t Accept Military Allotments For Certain Purchases

CFPB Reminds Retailers They Can’t Accept Military Allotments For Certain Purchases

Allotments allow military servicemembers to automatically direct some of their paycheck to parties of their choosing, ideally for savings, insurance premiums, housing payments, and support of dependents. Until recently, allotments could also be used to make retail purchases, but such transactions weren’t covered by many of the legal protections that come with traditional payment methods like electronic checks and debit cards. Recently enacted rules now prohibit the use of allotments for buying personal property, and federal regulators are reminding retailers they have to follow the law. [More]

(Tom Raftery)

Twitter Removes Its Ads With Autoplay Videos After Epilepsy Group Calls The Promos “Irresponsible”

Twitter has pulled two ads promoting its new music service after an epilepsy organization complained that the auto-playing videos with brightly flashing colors could trigger seizures. [More]

Subway.com still contains a link to Jared's section on the site but clicking the link just takes you back to the homepage.

Subway Removes “Jared’s Journey” From Website Following FBI Search Of Spokesman’s Home

UPDATE: A new Tweet from Subway says that the company and Jared “have agreed to suspend their relationship due to the current investigation, and that “Jared is cooperating with authorities.” [More]

Comcast’s New Remote Control Now Advertises Comcast-Distributed Kids Movie

Comcast’s New Remote Control Now Advertises Comcast-Distributed Kids Movie

Hey kids, isn’t vertical integration awesome? Thanks to Comcast’s acquisition of NBC/Universal, the cable giant can now use its latest high-tech remote control to advertise its feature films directly to your living room! Let’s all cheer for cross-promotional, cross-platform, market-targeted, gibberish-spouting synergy!! [More]

Report Finds 100+ Walmart.com Products Labeled “Made In U.S.A.” That Were Made Elsewhere

Report Finds 100+ Walmart.com Products Labeled “Made In U.S.A.” That Were Made Elsewhere

While there is no official review process required for labeling a product as “Made in the U.S.A.,” a company can get into legal trouble for misusing that label, as doing so may constitute false advertising. A new report from an advertising watchdog group claims that Walmart’s website has more than 100 examples of products incorrectly marketed as made in America. [More]

Kohl’s To Pay Nearly $1M To Settle Allegations It Overcharged Customers In California

Kohl’s To Pay Nearly $1M To Settle Allegations It Overcharged Customers In California

Kohl’s Corporation must shell out nearly $1 million to settle lawsuits with four California counties over allegations the company charged customers more than the price advertised on shelves and signs. [More]