This LifeAlert Ad Is Creepier Than American Horror Story

This LifeAlert Ad Is Creepier Than American Horror Story

Fear can be a good motivator in marketing. It’s probably not such a good motivator when your ads freak everyone out so much that they leave the room or change the channel. What company has consumers so frightened that they’re begging the company to stop showing the ads? Life Alert. Yes, the people behind the often-mocked “I’ve fallen and I can’t get up” ads. [More]

Creator Of Pop-Up Ads Apologizes For Doing His Part To Ruin The Internet

(Misfit Photographer)

Along with auto-play video and auto-refresh webpages, pop-up ads make up the unholy trinity of browsing the Internet. Now, the man who wrote the code for the first ever ad to come out of nowhere and spoil your reading experience is saying he’s sorry to the world. [More]

Truly Depressing: 400K People Watched Arby’s “Brisket Channel” For Average Of 38 Minutes

Truly Depressing: 400K People Watched Arby’s “Brisket Channel” For Average Of 38 Minutes

Perhaps it was to satisfy an atavistic desire, connecting across the eons with our hunter/gatherer forebears by gazing in awe as a slab of animal meat cooks slowly, the fat rendering, collagen melting. Or perhaps we’ve reached another stage in the mind’s evolution, with some next-level humans able to divine meaning and narrative out of watching a brisket cook through the lens of a single fixed TV camera. Please let there be some sane, acceptable explanation why hundreds of thousands of people would tune in to watch an Arby’s marketing stunt, and why they would give it more attention than they would the average TV show. [More]

Burger King’s Largest Franchisee Blames Local Ad Cuts For Lower Sales

Burger King’s Largest Franchisee Blames Local Ad Cuts For Lower Sales

A few weeks ago, we shared with you a Bloomberg Businessweek cover story about fast-food chain Burger King, its young leadership, and its effort to change a lot of things about the fast-food brand business model. When the chain shed most of its corporate-owned stores in the U.S. in 2012, existing franchisees like publicly traded Carrols took on those restaurants. Its sales are down, Carrols wants investors to know, because Burger King cut back on local ad reimbursements to his loyal subjects. [More]

With legal pot, comes advertising.

Cannabis Company Unveils Country’s First Marijuana Billboards In Seattle

Back in my day, the only billboards along the side of the road were for things like light beer, ambulance chasers, adult video stores, fast food and car dealerships. No longer will roadside advertising be limited to such things, as a new era of everyday legal marijuana use in Washington has made the country’s first cannabis billboards a reality. [More]

GEICO Spent Almost $1 Billion On Advertising Last Year

GEICO Spent Almost $1 Billion On Advertising Last Year

If it seems to you that Geico advertises during every program you watch on TV, you’re not wrong. The insurance company spent $935 million on ads last year, and there cannot possibly be anyone left in this country who doesn’t know how long it might take them to save 15% on car insurance. Can there? [More]

This screengrab from the company's website was used as evidence in the FTC's complaint.

You Can’t Sell “Made In The USA” Seals Without Checking That Products Live Up To That Label

As we’ve talked about in previous stories, while there are federal guidelines about what constitutes a “Made In America” product, manufacturers are operating on an honor system because it would be too onerous a task for the government to actually investigate every product claiming to be American-made. But if a company charges thousands of dollars for seals that indicate that a product’s Made In USA bona fides have been verified, it should actually be doing something to check those claims. [More]

Now Facebook Is Testing A “Buy” Button In Its Ads

Now Facebook Is Testing A “Buy” Button In Its Ads

Because you should apparently never, ever have to even consider leaving Facebook to do anything, the online baby photo depository and place where recently divorced singles go to try to reignite high school romances has begun testing a “Buy” button that allows you to purchase crap you could buy elsewhere. [More]

Nordstrom Catalog Acknowledges That People With Disabilities Like Fashion Too

An image from the newest Nordstrom catalog.

Much in the way that not everyone is a size 0 or built like a Greek god, not everyone who wants to dress in nice clothes has the use of all of their limbs. Then there are all the people with disabilities that aren’t immediately evident, but which nonetheless have a huge impact on their lives. These folks represent billions of dollars in buying power, but often go overlooked in fashion advertising, though not in the pages of Nordstrom catalogs. [More]

Ask and ye shall maybe receive.

Guy With Hidden Camera Asks Fast Food Workers To Remake His Orders More Like The Ads

While it’s no news to anyone who has eyes in their head that fast food reality barely ever lives up to those glistening tomatoes, perky lettuce and perfectly chargrilled patties in the ads, what if you simply asked for your food to be remade in its commercial image? Either you’d get a lot of laughing in your face, or heck, maybe you could convince someone to try a little bit harder just for you. [More]

Snooping Sites, Aimless Ads, Sexist Stereotypes: A Look Back At The Week In Tech News

Snooping Sites, Aimless Ads, Sexist Stereotypes: A Look Back At The Week In Tech News

It’s a big, busy world, and even with a smartphone in your pocket at all times it’s hard to read everything written about it in a week. Sometimes, useful info slips through the cracks. So, here are five interesting stories from the world of internet and technology news. [More]

As Facebook begins selling info to advertisers about your browsing habits, it will roll out a feature that lets you see why you're seeing specific ads. Hint: It's because Facebook knows way too much about you.

Facebook Is Now Selling Your Web-Browsing Data To Advertisers

You know how it’s really creepy when you go looking for a new TV online and then go to Facebook and the ad spaces that you typically ignore are now populated with advertising for the very brands of TV you just checked out? Until now, they’ve been the product of third-party ad networks and creepy data aggregators like Acxiom while Facebook itself had kept its hands clean by not selling the data it had acquired about your Web browsing habits. But in an effort to bring you even creepier, more targeted ads, Facebook will now be making more info about you available to advertisers. [More]

(Meggito)

Google Thinks Your Fridge, Thermostat Will Make A Great Billboard

Marketers’ never-ending quest to cram advertising into every square inch of digital space just keeps getting more territory to work with. The next frontier in bringing advertising into your home? Your thermostat and your fridge — because your TV, computer, and phone apparently aren’t enough. [More]

This Sleazy Pitch Embodies The Worst Side Of Online Advertising

Click image to read the full e-mail from the marketing company.

Every day, our inboxes are slammed with laughably bad PR pitches that range from the unrelated — “tell your readers to check out our booth at the International Fly Fishing Film Festival” — to the hyperbolic — “this tip-figuring calculator app will literally change the way you dine out!” We don’t share these with you because, well… they’re just awful. But we recently received one that was both insidious and all-too-indicative of the ways in which marketers dangle money in front of blogs in order to get them to deliver on-message content. [More]

Brilliant Marketing: Car Rental Company Rents Hot Wheels To Kids

Brilliant Marketing: Car Rental Company Rents Hot Wheels To Kids

When families go on vacation, parents get to drive around a shiny and different vehicle, but what do kids get to drive? Nothing! It happened that toy-maker Mattel and car-renter Europcar are clients of the same ad agency, and they formed an interesting idea: what if there were a counter where children could rent cars, too? Pocket-sized cars, that is. Hot Wheels. [More]

Even Sarah McLachlan Changes The Channel When Her ASPCA Commercial Comes On

Even Sarah McLachlan Changes The Channel When Her ASPCA Commercial Comes On

Anyone who was watched basic cable after midnight in the last seven years has probably come face to face with the 2-minute long heart-rending ASPCA commercial about animal cruelty featuring singer Sarah McLachlan and her oft-karaoked song “Angel.” While it’s been a huge fundraising success for ASPCA, it’s not an easy couple of minutes to watch, especially when you’re just trying to watch a 2 a.m. rerun of House Hunters International. Now the Canadian songstress has a comforting message for those of us who reach for the remote: We’re not alone. [More]

Get Through Your Friday With The Help Of This Laughably Bad Anti-Liquor-Privatization Ad

Get Through Your Friday With The Help Of This Laughably Bad Anti-Liquor-Privatization Ad

Here in Pennsylvania, there’s a heated debate going on about whether or not to ease the state’s byzantine laws on the sale of alcohol. Both sides of the issue have merit, but a new ad arguing against changing the law isn’t doing itself any favors. [More]

NBA To L.A. Clippers Sponsors: We’ve Banned Donald Sterling… Please Come Back

NBA To L.A. Clippers Sponsors: We’ve Banned Donald Sterling… Please Come Back

Yesterday, a number of high-profile sponsors cut ties with the NBA’s L.A. Clippers pending a decision from the league on how to handle the pretty awful things team owner Donald Sterling is accused of saying. Now that it’s issued a lifetime ban against Sterling’s involvement in the league, the NBA is asking those advertisers to return to the fold. [More]