Conde Nast Proudly Using Editors To Write Sponsored Content For Advertisers

Conde Nast Proudly Using Editors To Write Sponsored Content For Advertisers

For quite some time, we’ve been telling you about a particularly pernicious evil that goes by various names — advertorial content, native advertising, brand reporting, branded content, sponsored stories, pure crap — that a growing number of websites have tried to slip past their readers as actual editorial content. The most ethical sites take measures to call these stories out as being bought and paid for, and many sites refuse to taint their editorial process by allowing their staffers to work on this nonsense. But Conde Nast has decided that the best way to use its highly qualified and talented staff is to have them writing shill content for advertisers. [More]

(Joe M. O'Connell)

Startup Claims It Can Automate Copywriting Process, Leaving Copywriters Time To Finish Their Novels

All that junk promotional mail that ends up in your mailbox or e-mail inbox is presumably written by a human being. But many of these items are just variations on themes that have been played so many times that you could teach a machine how to write them. Which is apparently why some investors are putting their money into a startup that aims to automate the copywriting process. [More]

CBS To Continue With Thursday Night Football Next Season

CBS To Continue With Thursday Night Football Next Season

Even though the current NFL season has yet to reach its peak in the annual “I Watch It for the Commercials Bowl,” the professional sponsorship league that also involves football has already announced some plans for next season, like the fact that CBS will continue to prop up the NFL Network by airing a bunch of primetime weeknight games again. [More]

Woman Suing Clothing Company After Tights Failed To Deliver A Happy Ending For Her Feet

Woman Suing Clothing Company After Tights Failed To Deliver A Happy Ending For Her Feet

We all want the products we buy to provide a certain sense of satisfaction, but one New York woman is claiming that the makers of tights she bought did not bring her the nearly orgasmic return on her investment she says the company promised in its ads. [More]

McDonald’s “Signs” Commercial: Heartwarming Message Or Crass Cash-In?

McDonald’s “Signs” Commercial: Heartwarming Message Or Crass Cash-In?

Over the weekend, McDonald’s extended its latest “lovin'” campaign with a new ad featuring a series of McDonald’s restaurant signs bearing messages about everything from natural disasters to the Boston Marathon killings to birthday greetings. Some viewers had their hearts warmed by the reminders that local fast food franchises can spread messages of more than just Happy Meals, while other viewers were less won-over, viewing the ad as a crass way for McDonald’s to attach itself to national tragedies. [More]

Sprint’s “Framily,” NFL’s Family Of Disloyal Fans Lead List Of 2014’s Worst Ads

Sprint’s “Framily,” NFL’s Family Of Disloyal Fans Lead List Of 2014’s Worst Ads

There has been a lot of discussion in recent years about what exactly constitutes a “family” in a time when people can have deeply felt connections with those they’ve never met while simultaneously having no meaningful relationships with their kin in the next room. But regardless of how they define familial relations, Consumerist readers have resoundingly let it be known that there were two advertising families that they wanted nothing to do with in 2014. [More]

Expect A Lot More “Promoted Pin” Ads On Pinterest In 2015

Expect A Lot More “Promoted Pin” Ads On Pinterest In 2015

Pinterest isn’t just about sharing wedding decoration ideas and food photos. It’s also a way for advertisers to push their “Promoted Pin” ads on users, and apparently it’s been successful at doing that, as Pinterest is promising to roll out this advertising option to everyone in the coming year. [More]

New Kmart Ad Encourages Shoppers To Spend Least Amount Of Time Possible In Store

New Kmart Ad Encourages Shoppers To Spend Least Amount Of Time Possible In Store

The secret to successfully shopping at Kmart is to spend as little time inside a Kmart as you can. We think that’s the message of a new Kmart commercial, which portrays the best shopping trip to Kmart as one in which you spend approximately three seconds in the store: long enough to grab your online order, but not long enough to notice the broken floor tiles. [More]

(YouTube)

This Deliberately Transparent Swedish Bank Commercial Is Highly Amusing

While we certainly know when big companies are trying their hardest to be funny, that doesn’t make it any less enjoyable when one of them actually succeeds. In this case, it’s the Swedes who have nailed it, in a new deliberately transparent ad for a bank that in turn, promises transparent services. [More]

Expect To See More Ads Pretending To Be Editorial Content

This lovely story -- which grossly overestimates my affection for kale -- is currently sitting at the top of the Buzzfeed homepage. Expect to me 34% more of this kind of crap in the coming year... You were warned.

At the same time as Google is looking to give some sites a way to make money by not running ads, advertisers are ramping up their spending on ads that look like editorial content and can’t be avoided with any ad-blocking plugin. [More]

The Who Remix Old Songs To Fit Into New Ads

The Who Remix Old Songs To Fit Into New Ads

Using hit songs to sell shoes, food, insurance, cars, and many other items is nothing new, but because those tunes don’t always fit precisely into the super-tight confines of a 30-second TV ad, the songs are often either butchered by editors or re-recorded specifically for the commercial. In an effort to make their music more easily shoehorned into ads and other media, The Who has remixed more than a dozen classic songs. [More]

Why You Shouldn’t Get A Reverse Mortgage Just Because Fred Thompson Tells You To

Why You Shouldn’t Get A Reverse Mortgage Just Because Fred Thompson Tells You To

Turn on the TV and you’re just about guaranteed to come face-to-face with a celebrity or public figure selling a product or service. While those spokespeople may carry an air of respect and trust with consumers, what happens when the product they so happily lent their voice to turns out to have devastating affects on the consumer? Not much really, but it might be time for that to change. [More]

(Great Beyond)

Internet Enjoyed A Couple Of Glorious Ad-Free Hours After Google Outage

For a few hours this morning, you might have noticed that some of your favorite sites were serving up fewer ads — or in some cases no ads at all. No, it’s not because you’re special (though you are, honestly) or because these sites decided to give you a break from slamming your senses with advertising; it was all due to an outage of Google’s ad server. [More]

McDonald’s Trademarks Slogans That Are Even Worse Than “Lovin’ Beats Hatin'”

"Lovin' > Hatin'" beats "Lovin' Beats Hatin'" in a showdown of the awful, awful slogan ideas that McDonald's is kicking around.

Late last week it was reported that McDonald’s would launch a marketing campaign in January with the phrase “Lovin’ Beats Hatin'” at its center, but the reality of what the burger behemoth actually trademarked makes those three words sound almost authentic by comparison. [More]

‘The Daily Show’ Rewrites Koch Industries Commercial That Runs During Show

‘The Daily Show’ Rewrites Koch Industries Commercial That Runs During Show

Observant viewers of “The Daily Show with Jon Stewart” may have noticed that the Comedy Central program has a new advertiser. No, not a video game or even a new flavor of Bud Light: a family-owned outfit out of Kansas is buying ad time during the influential comedy-news program. That company: Koch Industries. [More]

Who Has It Worse: Victims Of This Scary “Living” Poster, Or The Guy Stuck Inside?

Who Has It Worse: Victims Of This Scary “Living” Poster, Or The Guy Stuck Inside?

If you want a viral advertising gimmick, there are few more reliable methods than just scaring the fecal matter out of innocent people. But after looking at this video about one amusement park’s terrifying “living” poster, we’re not sure if we feel worse for the people who soil their jeans from fright or the poor guy who is stuck inside the poster all day. [More]

(Andrew McDaniel)

YouTube Planning To Let You Pay To Avoid Ads

Sick of sitting through ads on YouTube just to watch a few seconds of a video clip? The Google-owned service is reportedly readying a version that lets users avoid all the advertising if they’re willing to pay for the convenience. [More]

These sorts of ads began showing up over the summer when Google users added terms like "torrent" or "DVDrip" to their searches.

Google Fights Piracy (And Makes A Buck) With Ads For Legal Downloads In Search Results

Have you been wanting to catch up on Game of Thrones but don’t have HBO (or a friend who will share her HBO Go login info)? People who search for things like “Game of Thrones Download” on Google are now being greeted by ads from services offering legal ways to pay for the content you’re after. [More]