<![CDATA[Consumerist: Ads]]> http://cache.gawker.com/assets/base/img/thumbs140x140/consumerist.com.png <![CDATA[Consumerist: Ads]]> http://consumerist.com/tag/ads http://consumerist.com/tag/ads <![CDATA[ It's A Miracle! This Free Digital TV Converter Box Will Cost Me $100 ]]> We know you're too smart to fall for this ridiculously fraudulent digital TV converter offer, but maybe you know someone who's not wise to the facts of the upcoming switch to digital TV—specifically that converter boxes cost less than $100, and that you can get a government coupon to offset $40 of that cost. Universal TechTronics—the same scam outfit behind those "Amish" Heat Surge miracle fireplaces—is now conning the less knowledegable with their "free" converter box offer: pay nothing but a warranty and shipping, bringing the total cost to anywhere between $68 and $97. The Los Angeles Times says this is "the first large-scale [converter box] scam the Better Business Bureau has seen."

Universal TechTronics calls the converter box the "Miracle ClearView TV," and promises "No Bills: New ClearView TV receives free channels, no need to pay for cable to get the new digital picture quality and sound." These guys really like the word "miracle."

"They’re really targeting the senior citizens who are going to be confused and not up-to-date on the technology,'' said Alison Preszler, a spokeswoman for the Council of Better Business Bureaus.

The ad is designed to look like a news article and features that smiling older gentleman displaying his actual warranty certificates. The Better Business Bureau has seen the ad appear in newspapers in Portland, Ore.; Memphis, Tenn.; Atlantic City, N.J.; Charlotte, N.C.; and the state of Ohio.

"Think twice before buying a digital TV converter box from this man" [Los Angeles Times] (Thanks to Paul!)
RELATED
"BBB warns of DTV converter-box scam" [Consumer Reports]
"A Sucker Is Converted Every Minute"
(Image: Los Angeles Times)

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Wed, 09 Jul 2008 11:59:21 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5022708&view=rss&microfeed=true
<![CDATA[ PedEgg Ads Scam, Suit Alleges ]]> Who would have ever thought that a low-budget infomercial touting an egg-shaped device home pedicure device with "100 precision microfiles" might be deceptive in some way? Not, apparently, its actors, two of whom are suing the makers of "PedEgg." The thespians say they PedEgg told them the commercial would be internets-only. Instead, it's on the national airways. We don't care about that part. Rather, we chuckle over the suit's revelation that PedEgg hired a horror-makeup guy to apply "artificial bumps and discoloration" to their feet to increase the contrast between the "before" and "after" shots. Quelle horreru! Besides their dishonest advertising tactics, someone should also sue PedEgg for the gross-out shot when they dump all the foot shavings in the trash. See the full commercial inside.

PedEgg Accused Of Gross Injustice [The Smoking Gun]

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Thu, 26 Jun 2008 13:14:02 EDT Ben Popken http://consumerist.com/index.php?op=postcommentfeed&postId=5019940&view=rss&microfeed=true
<![CDATA[ Call For Entries: What Are The Most Disturbing "Side Effects" Mentioned in Drug Ads? ]]>
We're putting together a "top 10" list of disturbing side effects mentioned in drug ads and we wanted to make sure we didn't miss any.

What are we looking for?

For example, in this AmbienCR commercial, the announcer says:

"Sleepwalking and eating or driving while not fully awake with amnesia for the event have been reported."

Driving while not awake? With amnesia? Neat!

If you've noticed a disturbing side-effect in a tv drug ad, watch the ad again and write down exactly what the announcer says and the name of the drug, and email it to us at tips@consumerist.com. Put "Disturbing Side Effect" in the subject of your email. If you can find a clip of the advertisement on the internet, please include a link. If you have a commenter account, feel free to leave your suggestion in the comments.

We'll pick the top 10 and feature them in a Consumerist post. Thanks!

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Tue, 17 Jun 2008 16:59:00 EDT Meg Marco http://consumerist.com/index.php?op=postcommentfeed&postId=5017329&view=rss&microfeed=true
<![CDATA[ Delta Tries To Get On Board Train Craze By Hijacking Google ]]> With all the talk about trains in recent days, reader Zach decided to do some quick Googling to check out some train ticket prices. He typed in "cheap train tickets" and what do you know? Oh, hello Delta! We didn't know you were in the train business now. Let's click on your link on the small hope that maybe there's a train ticket discount or some sort of...nope, same old Delta. Zach's letter, inside...

I'm a regular reader, but this is the first time I've felt the need to write in. Not because I'm mad or need to vent about anything, but because I found something you guys might find as hilarious as i did... I noticed a couple of posts about trains today on the site, and as such I thought to myself, hey I wonder how much a train ticket to Tulsa, Ok is from here(where a good friend of mine lives). Now what makes this funny to me is the Google response to my entered text of .... "train tickets"

Now notice if you will the 1st sponsored link. CHEAP TRAIN TICKETS
and where does it take you www.delta.com, which even against my better judgment I clicked on. Thinking maybe they have a deal with Amtrak or something, and that I would be able to look at train schedules and such, but lo and behold my amazement when I realized this was in fact just Delta Airlines site, and had absolutely nothing to do with trains.
Thought you guys might enjoy that.
Zach

We tried these searches a few times and sometimes Delta appears at the top of the main results list, sometimes not. If it doesn't appear on the main results area, it always appears at the top of the right margin under sponsored links (pictured above.) We're not sure whether Delta is responsible for this misdirection or one of their affiliate advertisers, but either way it's misleading to potential ticket buyers. Come on Google, will you do anything a company pays you to do? Ok, don't answer that. Even though they rhyme, we know for a fact that trains and planes are different, don't try to derail our logic.

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Tue, 10 Jun 2008 09:17:12 EDT Jay Slatkin http://consumerist.com/index.php?op=postcommentfeed&postId=5014885&view=rss&microfeed=true
<![CDATA[ Wal-Mart Challenges Craigslist With Free Online Ads ]]> In an attempt to tighten their stranglehold on American consumers, Wal-Mart has quietly launched a free Internet classified ad service, directly challenging Craigslist, the reigning Internet ad champion. The Wall Street Journal says, "The service, which the retailer described as a pilot test, carries 30 million items, including foreclosed homes, basset hounds, Madonna concert tickets and a 1981 Ford Firebird, as Wal-Mart tapped into Oodle Inc.'s menagerie of listings." More, inside...

Wal-Mart's free service allows sellers and buyers to haggle over items in 7 different categories, but before you get too excited you may want to check out the list of items which are prohibited from Wal-Marts free ads which include blood, bodily fluids or body parts, animal parts or fluids, nonprescription drugs, prescription drugs and medical devices, including but not limited to defibrillators, hypodermic needles or hearing aids. That about takes all the fun out of it for us.

One thing we like about Craigslist is their relative neutrality. It's not weighed down by paid sponsors in the way that Google and E-bay seems to be. However, with Wal-Mart's new service, advertisers can pay Oodle.com for higher placement on their search results. While this surely bolsters income, it could render the service less usable. Unless Wal-Mart thinks such things through, we could see their new internet ads ending up like their online-movie service. Extinct.

Wal-Mart Adds Free Online Classifieds [Wall Street Journal]
Wal-Mart challenges Craigslist [MSN Money]
(Photo: Dysolution)

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Tue, 10 Jun 2008 09:10:08 EDT Jay Slatkin http://consumerist.com/index.php?op=postcommentfeed&postId=5014217&view=rss&microfeed=true
<![CDATA[ Kieffe & Sons Takes Back Apology For "Sit Down And Shut Up" Ad, Attacks "Blog-Lo-Dites" ]]> Another update to the Kieffe & Sons "Sit Down and Shut Up" ad fiasco: The quasi-apology issued by the California Ford dealer on Wednesday was mandated by Ford Headquarters. Kieffe & Sons remains unrepentant, so to speak, and blames the imbroglio on "Blog-lo-dites."

On Wednesday, Kieffe & Sons posted a statement on their website, apologizing to "all who were offended." As commenters pointed out, saying you're sorry that someone got offended is not the same as actually apologizing for what you said. Now, according to the Bakersfield Californian, we find out even the non-apology wasn't genuine.

“I don’t regret the sentiment at all,” said Kieffe, who bought the 48-year-old dealership from his father in 1974. “It’s what we believe.”

. . .

The dealer’s Web site Thursday bore a statement about the ad that included an apology “to all who were offended.” Kieffe said he’d been contacted by Ford Motor Co. after the manufacturer heard complaints from numerous “blog-lo-dites.” The company asked him to post something saying he was sorry if he’d offended anyone, Kieffe said.

Kieffe said he will continue using J.W. Horne for the dealer's ads. Horne also confirmed that he wrote the trolling, single-entry blog that went up on Thursday.

Ford Says "Shut Up" Ad Was a Mistake, But Dealer Stands Behind It [Bakersfield Californian]
PREVIOUSLY: California Ford Dealership Radio Ad Tells Non-Christians To "Sit Down And Shut Up"
(Photo: Amy Watts)

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Sat, 31 May 2008 14:01:00 EDT Alex Chasick http://consumerist.com/index.php?op=postcommentfeed&postId=5012049&view=rss&microfeed=true
<![CDATA[ CA Ford Dealership Apologizes For Ad Telling Non-Christians To "Sit Down And Shut Up" ]]> On Monday, we wrote about Kieffe & Sons, the California Ford Dealership that ran a pointlessly offensive radio ad attacking non-Christians and supporters of secular government. Today, the owner of Kieffe and sons apologized for the ad.

According to the Bakersfield Californian, Rick Kieffe, the dealership owner, said he doesn't remember approving the ad (emphasis added):

“It’s just something that went by us,” said Kieffe, who does not attend church but considers himself “a Christian spirit.” “We’re obviously sorry that it offends a given segment who identifies themselves as atheist.

Kieffe said he received a flood of angry phone calls from people around the world who saw blog posts about the story. Kieffe's advertiser, or someone claiming to be him, apparently didn't get the memo, as he has posted an unapologetic screed conflating gay marriage with the purchase of a Japanese car (seriously).

PREVIOUSLY: California Ford Dealership Radio Ad Tells Christians to "Sit Down and Shut Up"
Car Dealer Regrets Ads Telling Non-Christians to "Sit Down and Shut Up" [Bakersfield Californian]
(Photo: Amy Watts)

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Wed, 28 May 2008 18:47:45 EDT Alex Chasick http://consumerist.com/index.php?op=postcommentfeed&postId=5011483&view=rss&microfeed=true
<![CDATA[ California Ford Dealership Radio Ad Tells Non-Christians To "Sit Down And Shut Up" ]]> UPDATE: Kieffe & Sons apologized for the ad
Kieffe and Sons, a California Ford dealership, decided for some reason to launch a radio ad attacking non-Christians and people who believe that prayer shouldn't be in public schools. Audio and transcript of the ad, inside.

The ad reads:

Did you know that there are people in this country who want prayer out of schools, "Under God" out of the Pledge, and "In God We Trust" to be taken off our money?

But did you know that 86% of Americans say they believe in God? Now, since we all know that 86 out of every 100 of us are Christians who believe in God, we at Kieffe & Sons Ford wonder why we don't just tell the other 14% to sit down and shut up. I guess maybe I just offended 14% of the people who are listening to this message. Well, if that is the case, then I say that's tough, this is America folks, it's called free speech. And none of us at Kieffe & Sons Ford are afraid to speak up. Kieffe & Sons Ford on Sierra Highway in Mojave and Rosamond: if we don't see you today, by the grace of God, we'll be here tomorrow.

The ad has been running on radio stations in southern California since at least February, according to one blogger. She wrote to Ford headquarters, but received a reply that because the dealerships are independently owned and operated, she should get in touch with the management at the dealership.

Here's the audio of (most of) the ad:

The Underground Unbeliever [via BoingBoing]
(Photo: Amy Watts)
(Audio: Karen Peralta)

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Mon, 26 May 2008 17:33:15 EDT Alex Chasick http://consumerist.com/index.php?op=postcommentfeed&postId=5010990&view=rss&microfeed=true
<![CDATA[ Waste Your Saturday With 50 Funny Commercial Parodies ]]> Nerve.com has assembled a list of 50 fake commercials for everything from Tylenol BM (you'll sleep right through your bodily functions!) to the Woomba (it cleans your noony!). There's even some that don't involve body parts, like Lily Tomlin's increasingly agitated housewife hawking "G-r-r-r Detergent" in 1975. Our favorite recent commercial parody that didn't make the list is probably the Jamie Lee Curtis commercial for Activia, because you can never get enough of women eating yogurt.

"The 50 Greatest Commercial Parodies of All Time" [Nerve.com via Neatorama]

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Sat, 10 May 2008 14:34:39 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5008559&view=rss&microfeed=true
<![CDATA[ Top 5 Guerilla Marketing Mishaps ]]> In the never-ending quest for free publicity, guerilla marketers have gone through great lengths to try to make a big splash. Many guerilla marketers will often concoct stunts that are risky or illegal to grab the publics' attention. Some stunts go over better than others while a few completely backfire. As a tribute to these foolhardy souls, WebUrbanist has put together their top 5 mishaps in guerilla marketing. The list, inside...

5. Goldenpalace.com at the 2004 Athens Olympic Games.
A man donning a purple tutu with the words "Goldenpalace.com" painted on his torso, jumped off of a high dive board into the olympic swimming pool. Greek officials were not pleased, slapping the man with 3 months in Greek prison. Ultimately, he was released and given a fine of a few hundred dollars.

4. Microsoft Zune at South by Southwest Interactive Festival in Austin, Texas.
At the SXSW, a man was simply posting bright large Zune posters in different locations, but it would seem that the hatred of Zune spreads far and wide. He was detained and handcuffed by police as onlookers were heard yelling things such as, "We'll have none of your advertising for your DRM'd crippleware'd crappy MP3 player littering our town!"

3. "Forgetting Sarah Marshall" movie poster campaign.
This campaign featured posters across the country that read, "You suck Sarah Marshall." However, the real Sarah Marshalls' of the country were none too pleased. In response, new posters went up that read, "You suck Judd Apatow," a hostile salute to the film's producer.

2. Nvidia manufactures hype with fake forum fanfare.
A few years ago, Nivdia was accused of making fake posts in forums to tout their new product. This is probably the most common guerilla-marketing tactic since it is so easy to do. Because Nvidia is such a big company with a ravenous fan base, their forum forgeries seem to be the most infamous. The Consumerist featured this story in early 2006.

1. Aqua Teen Hunger Force and the Boston bomb scare of 2007.
Approximately 20 glowing signs depicting a character from the cartoon series were mounted in strategic areas around Boston, including places around bridges and overpasses. The areas seemed a little too strategic for Boston officials who summoned the bomb squad to dismantle the innocuous signs. The stunt cost Turner Broadcasting Company $2 million which went to reimburse Boston PD and Homeland Security. Apparently, the city feared the dreaded "Lite Brite" bomb, so popular among terrorists.

5 Great Examples of Guerilla Marketing Gone Wrong: Olympic Belly-Flops To the Boston Bomb Scare [WebUrbanist]
(Photo: WebUrbanist)

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Thu, 08 May 2008 10:11:36 EDT Jay Slatkin http://consumerist.com/index.php?op=postcommentfeed&postId=5008226&view=rss&microfeed=true
<![CDATA[ Location-Based Cell Phone Ads Launching Soon ]]> con_looptcellservice.jpgPC World has an overview of Loopt, which will begin testing location-based advertising via CBS Mobile in the near future. What's notable about the service—aside from the fun concept of triangulating location via cell towers—is that Loopt and CBS Mobile "seem to have made most of the right choices for privacy." That includes the service being opt-in instead of opt-out, and no personal data (such as account info or phone number) being sent back upstream. The targeted ads replace existing ads as well, so there's not a location-based spammy increase in advertising with the service. This is the kind of advertising we "like"—localized, relevant, and anonymous on our side of things.

By comparison, the PC World columnist points out a recent AT&T letter he received that announces how AT&T will be using his account data for marketing purposes unless he jumps through some opt-out hoops online or by mail. "An opt-out (versus opt-in) policy is a lousy way to gain approval for using private data," he writes, "and frankly it ticks me off." Hooray for Loopt for recognizing privacy on some level.

"First Location-Based Cell Phone Ads Get Privacy Thumbs-Up" [PC World]

RELATED
"Loopt"

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Tue, 15 Apr 2008 17:44:27 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=380157&view=rss&microfeed=true
<![CDATA[ Is This Absolut Ad Cheeky Or Distasteful? ]]> Absolut is running an ad in Mexico that some in this country are finding offensive because it favorably depicts our borders as they existed before the 1848 Mexican-American war. We're going to bite and talk about the ad even though it means that the advertisers win and America dies just a bit more.

The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.

Ucedo, who is from Argentina, said: "Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It's very relevant and the Mexicans will love the idea."

But he said that were the campaign to run in the United States, it might fall flat.

"Many people aren't going to understand it here. Americans in the East and the North or in the center of the county — I don't know if they know much about the history.

"Probably Americans in Texas and California understand perfectly and I don't know how they'd take it."

Meanwhile, the campaign has been circulating on the blogs and generating strong responses from people north of the border.

"I find this ad deeply offensive, and needlessly divisive. I will now make a point of drinking other brands. And 'vodka and tonic' is my drink," said one visitor, called New Yorker, on MexicoReporter.com.

Reader Paul Green goes into a discussion on the blog Gateway Pundit of whether the U.S. territories ever belonged to Mexico in the first place, and the News12 Long island site invited people to boycott Absolut, with one user, called LivingSmall, writing: "If you drink Absolut vodka, you can voice your approval or disapproval of this advertising campaign with your purchases. I know I will be switching to Grey Goose or Stoli and will never have another bottle of Absolut in my house.

Um, honestly, we didn't pick up the history thing at first glance. We heard it was running in Mexico and immediately understood the intrinsic appeal. As far as we can tell, it's cute and funny and will obviously incite hordes of Mexicans to race north against earthquakes to reclaim our once-picturesque frontier. Watch out, Alta Californians!

What do you think?

Gawker Media polls require Javascript; if you're viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.


Mexico reconquers California? Absolut drinks to that! [L.A. Times]
(Photo: MexicoReporter)

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Sun, 06 Apr 2008 08:41:20 EDT Carey http://consumerist.com/index.php?op=postcommentfeed&postId=376546&view=rss&microfeed=true
<![CDATA[ AT&T Mobility Agrees To Refund Money To Florida Customers & Pay $2.5 Million To State's CyberFraud Task Force ]]> con_attlogo.jpg Florida's Attorney General scored a victory for consumers last week, when AT&T Mobility agreed to refund fees that third-party vendors snuck onto thousands of accounts under the guise of "free" ringtones, wallpapers, and text content. They also agreed to hand over $2.5 million to help fund the state's recently-created CyberFraud Task Force, to spend $500,000 for "consumer education on safe Internet use," and to start policing third-party vendors better and make sure all billed items are clearly described.

McCollum said the main culprits are third-party companies that advertise ringtones and other services on the Internet, often promising that the service will be free. When customers—often teenagers—sign up, they or their parents are then surprised to find charges on their wireless bill.

"They will download this thinking it's free because the advertising on the Internet says it's free," McCollum said. And when the charge shows up on the bill, it's not always clear what it is, either, he added.

"This advertising is wrong, it's deceptive ... and it's all over the Internet," he said.

AT&T (T: 35.06, +0.23, +0.66%) Mobility has agreed in the settlement to police such agreements with third-party providers and make it clear what the charges are for.

"It's going to say 'ringtones,' and it's going to give them an opportunity to cancel," McCollum said.

"AT&T to repay Florida customers" [Orlando Business Journal]
"AT&T Mobility Agrees to Pay Consumers for 'Free' Ringtones" [Fox Business]

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Mon, 03 Mar 2008 23:45:16 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=363378&view=rss&microfeed=true
<![CDATA[ Discover The Fairsley Difference! ]]> This fake ad-battle from "Mr. Show"—a big city supermarket chain squares off against a naïve local grocer—perfectly captures a certain type of aggressive, scorched-earth advertising style usually reserved for political campaigns.

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Fri, 29 Feb 2008 15:27:56 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=362527&view=rss&microfeed=true
<![CDATA[ Time Warner's Hilarious Verizon FiOS Attack Ad ]]> Competition brings out the best in employees, friends, and companies, as demonstrated brilliantly in Time Warner's attack ad against Verizon FiOS. The scenario is that a cocksure suburban dude is interrupted making a bowl of fiber cereal by the doorbell. He opens his door to find a nerdy pitchman for Verizon FiOS on his doorstep. When the kid waves his hands, magic red light streams around the word "FIBER." The homeowner raises his eyebrows and talks about how Time Warner has been using fiber optic cable for the past ten years. The FiOS kid can only respond by making more magic FIBER signs in the air. After Time Warner dude thorughly defeats FiOS boy with his low prices and great service, he offers a bowl of fiber cereal to the grimacing boy, whose magic red light is now smoking and spluttering. "Ooh, you're looking a little bunched up," says TWC Man, "need some help?" We LOLed. Too bad there's a big difference between having a fiber optic backbone (TWC) and fiber optics that plug directly into your house (FiOS, faster). Full transcript, inside...

SFX: Doorbell rings 3 times.

VERIZON: Good morning! Have you heard about THE FIBER?!

HOMEOWNER: I think I'm taken care of in that department.

VERIZON: But I'm talking about Verizon's kind of fiber!

HOMEOWNER: And I'm talking Time Warner Cable. They've been using fiber optics for over a decade. Welcome to the program!

ANNOUNCER: Call 1-888 TWCABLE today and get roadrunner highspeed online and home phone service for as low as $29.95 each for the first 12 months.

HOMEOWNER: Ooh, you're looking a little bunched up. Need some help?

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Fri, 08 Feb 2008 12:00:00 EST Ben Popken http://consumerist.com/index.php?op=postcommentfeed&postId=354268&view=rss&microfeed=true
<![CDATA[ Tivo Says E-Trade Commercial Was Most Watched Super Bowl Spot ]]> con_iamatalkingbaby.jpg Tivo has announced that E-Trade's talking, trading, barfing baby was the most watched ad by Tivo subscribers during the Super Bowl, followed by the Pepsi spot where Justin Timberlake got hit in the crotch, followed by the Doritos ad where a giant mouse wailed on a man eating chips. Tivo "sampled 10,000 households using anonymous, second-by-second audience measurement data" to come up with the rankings.

Tivo says that for the fifth year in a row (since the company started tracking viewership data, in fact) the commercials were more watched than the game, with the most popular ads enjoying a 5 to 30% larger audience because they're re-watched repeatedly.

Nielsen disagrees and lists an entirely different set of winners—"Budweiser's horse/Dalmatian spot, Coke's parade balloons, Diet Pepsi's Max, FedEx's pigeons and Pepsi's Timberlake." Their data, however, comes from "200 people who were polled online," so it sounds like typical Nielsen nonsense.

"TiVo: E-Trade Won Super Bowl" [BrandWeek]

RELATED
"How About Those Super Bowl Ads!"

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Tue, 05 Feb 2008 22:20:31 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=353076&view=rss&microfeed=true
<![CDATA[ South Carolina Will Place Ads <i>Inside</i> School Buses ]]> con_schoolbusadswithwarning.jpg South Carolina will begin selling ad space inside their public school buses—11-inch strips above the windows are now for sale, and "Interested school districts get about $2,100 per month per bus."

The South Carolina Board of Education approved the plan last month, and appears to be moving forward with it.

"I never thought [advertising inside school buses] was a good idea to start with," said Donald Tudor, South Carolina's DOE School Transportation Director, "but when you run a state program and districts request this be set in motion, you do it so they can make a choice. Ultimately, I couldn't think of a good reason why they shouldn't have the option."

For its part, SAC promises the ads will be age-appropriate, promote a healthy and productive life, and are directly approved by district appointed personnel. Ads sold thus far are from local businesses.


(Thanks to Carlton!)

"School Buses Latest Victim of Ad Creep" [BrandWeek]
(Photo: Getty)

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Tue, 05 Feb 2008 13:35:24 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=352847&view=rss&microfeed=true
<![CDATA[ British Store Stops Selling "Lolita" Beds For Little Girls ]]> con_lolitafreebies2.jpg Woolworths in London has pulled its Lolita bed from its online store after complaints from parents. A Woolworths spokesman said, "What seems to have happened is the staff who run the website had never heard of Lolita, and to be honest no one else here had either. We had to look it up on Wikipedia. But we certainly know who she is now."


con_lolitabedadwoolworths-1.jpgThe spokesman continued, "We will be talking to the supplier with regard to how the branding came about.

"Shop pulls "Lolita" bed for young girls" [Reuters]
(Photo elements: Getty)

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Mon, 04 Feb 2008 07:15:30 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=351952&view=rss&microfeed=true
<![CDATA[ Great Ad Campaign For... A Cemetery? ]]> These three hilariously morbid print ads are for Mount Pleasant Cemetery in Toronto, by Canadian ad agency ACLC. Although they're a couple of years old now, it's probably the first (and only) time we've ever seen irreverence brought to the eternally grim concept of funeral pre-planning—we're not sure any American corporation would have the cojones to try a similar tack.

con_cemeteryad02.jpg

con_cemeteryad03.jpg

con_cemeteryadupclose.jpg Remember, though, that although pre-planning can save you and your family a lot of unnecessary stress later, pre-paying could be a waste of money and often only benefits the funeral home, not you.

"Advertising of note" [Flickr]

RELATED
"Prepaid Funeral Planning: Don't Do It!"

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Wed, 23 Jan 2008 20:11:38 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=348291&view=rss&microfeed=true
<![CDATA[ Microsoft Testing Ads On Shopping Carts ]]> Uh oh - I'm having that nightmare again where I'm grocery shopping at the gym. If you buy groceries at ShopRite, you might start seeing special shopping carts with little monitors attached later this year, when Microsoft and MediaCart roll out a new loyalty program that tracks shoppers' purchases and displays targeted advertising while they shop. Ostensibly, the monitors will also provide useful information, such as the location of products within the store, access to recipes, and personalized shopping lists. We'll be curious to see whether any of these services are actually implemented in a useful way or are just used to disguise the advertising.

"Microsoft Helps Put Ads on Computerized Shopping Carts" [PC World]
"Microsoft Helps Build Ad-Carrying, Smart Shopping Carts" [InformationWeek]

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Wed, 16 Jan 2008 18:55:30 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=345835&view=rss&microfeed=true
<![CDATA[ Disturbing Cheese Ads With Luis Guzmán And His Fellow "Cheddar Hunks" ]]>
Okay, we're just going to say it: calling men of a certain age "cheddar hunks" just sounds like they all smell like stinky feet. That's a table I want to stay far, far away from. Nevertheless, Cabot Cheese of Vermont has launched a new television campaign featuring Guzmán and his Stinky-Feet-Friends sitting around drinking beer and eating cheese. It's weird. And though we have always liked Cabot Cheese, now it's going to be hard not to think of middle-aged toes (and werewolves) whenever we go cheddar shopping. Urg.

Not that Cabot is too concerned about that, apparently, since they're going after wives with this spot:

Cabot's market research shows that while their cheese is eaten predominantly by men, it is purchased mostly by women. She wanted a series of ads that would convey to women that when guys get together to drink beer and eat cheese (which is not often enough, by the way), the cheese they want to find in the fridge is Cabot.

"Cheese Puff" [Slate]

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Tue, 15 Jan 2008 11:52:44 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=345026&view=rss&microfeed=true
<![CDATA[ Copywriter Mom Uses Her Advertising Powers To Humiliate Son Via Classifieds ]]> con_meanestmomclassified.jpg Here's a perfect example of the power of the written word in advertising: Jane Hambleton's splashy classified ad to sell her son's car worked so well that now everyone knows she caught him with liquor in his car and sold it as punishment.

The ad said,

"Totally uncool parents who obviously don't love teenage son, selling his car. Only driven for 3 weeks before snoopy mom who needs to get a life found booze under front seat. $3,700/offer. Call meanest mom on the planet."
Hambleton told Good Morning America that she knew the ad would have to be different to stand out from the slew of other car classifieds. She told the Des Moines Register that she didn't want people to think she was selling it because anything was wrong. We all know she really did it to show her son that she's not to be messed with.
"The ad cost a fortune, but you know what? I'm telling people what happened here. I'm not just going to put the car for resale when there's nothing wrong with it, except the driver made a dumb decision," Hambleton said.

Steven Hambleton, a freshman business major at Briar Cliff University in Sioux City, obviously was not one of the callers. And he didn't feel much like talking when contacted Tuesday.

"I don't think you can print" his response to the ad, his mother said. "He's very, very unhappy."

Oh well, he got to appear on Good Morning America. That's like YouTube for boomers.

"'Meanest mom on the planet' sells son's car — after finding booze in it" [Des Moines Register]

RELATED
"'Mean Mom' Gives Son Public Lesson on Drinking" [ABC] (includes video interview)
"'Mean Mom' Sells Son's Car After Misdeed" [Associated Press]
(Photo: Good Morning America)

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Thu, 10 Jan 2008 15:41:48 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=343442&view=rss&microfeed=true
<![CDATA[ New Downloadable Movie Book Tests Yahoo/Adobe Ad System ]]> con_kellybooktruefilms.jpg Remember the announcement in November that Yahoo and Adobe were testing out a new ad system inside pdf documents? (No? It only got 1,200 hits.) Well, they are, and the big question then was how Yahoo and Adobe would determine what sorts of ads were placed in the documents, and how they'd appear. Now there's a free (or rather, ad-supported) downloadable book—"200 documentaries you must see before you die"—that lets you test the new ad system out for yourself.

About the book, which seems pretty valuable, actually, if you're a film buff:

Each review is a rave review; that is, I only review films I love and believe others will enjoy. Merely good films are left unmentioned. I also include what no other film review source does: I provide 4 to 5 screen shots from each documentary to give you an idea of what the texture of the film is. And I only review documentaries that can be seen easily on DVD or tape at consumer prices (either as Netflix rentals, legal downloads, or online purchase). Documentaries available only in theaters, or as high-priced "educational films" are regrettably ignored.
And about the inline ads:
If you choose to see the ads, they will appear in a gray sidebar on the right, adjacent to the pages of the book, just outside the frame of the page, as shown below:

con_kellysmoviebookwithads.jpg

These ads are inserted into the PDF by Adobe (using the Yahoo ad network) when you open the file. Like Google Adsense ads, they are contextual. That is, Adobe/Yahoo tries to match the content of the ads with the content of text on the the pages, in my case, text about documentaries. The ads I see at this moment of writing are mostly about apartment rentals, but they change each time one opens the book. The way Adobe/Yahoo "knows" about the content of the PDF is not by crawling the web, but by the author (me in this case) submitting the PDF to their machine the first time, which then stamps it with a registration code, so it can remember what's in it when someone far away opens it on their machine.

A few things we like about this scheme:
  • the process is opt-in, so you won't see the ads unless you agree to;
  • the ads appear on Adobe Reader 8, but supposedly the file will still open, ad-free, on older Reader versions;
  • the ads appear to be selected based on the content in the book, not on any user-identifiable data (at least that's what Kelly's description above leads us to believe—the odds are high we'll end up having to edit this bullet).

But we'll have to test it out now to see how it actually feels to have contextual advertising in the virtual margins of a manuscript.

"True Films eBook" [Cool Tools]

RELATED
"Adobe And Yahoo! Placing Ads In PDF Documents"

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Mon, 07 Jan 2008 14:05:41 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=341453&view=rss&microfeed=true
<![CDATA[ Ads For Gays Focus On Exactly What You'd Expect ]]> Proud sponsors of the Terence & Philip movie Ad Guy #1: Okay, these gays have money. How do we get it?
Ad Guy #2: They like wangs! And cross-dressing!
Ad Guy #1: Done! [They high five.]
 
Radar takes a look at eleven gayish ads that range from over-the-top crass to "Well, if you want to see it that way" coy. For the most part, since it's just another specialty demographic, the ads are no more interesting than the ones created for Ebony or Rumspringa! Magazine. A few, though, are head-shakers. Our vote for the most ridiculous: Air Canada's promise to shove an airplane up your butt. Because gays like that.

con_adcrossdressingbusinessman.jpg"With Subaru, it's all about subtlety," says John Nash, whose agency, Moon City, apparently designed this ad for the elusive tranny demo. "Ads can be playful, but never crass. ... Maybe he likes to cross-dress, who knows?"
"Gay For Pay" [Radar via Towleroad] ]]>
Mon, 07 Jan 2008 12:25:57 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=341448&view=rss&microfeed=true
<![CDATA[ New Microsoft Patent App Provides "Enforceable" Ads That Can't Be Skipped ]]> con_msftpatentapp.jpg Last year Microsoft filed a patent application, published yesterday, that explains a method by which embedded advertising can't be skipped. From the application abstract: "Enforcing rendering advertisements and other predetermined media content in connection with playback of downloaded selected media content. Playback of selected media content is made conditional on acquisition of a playback token that is generated in response to playback of the predetermined content."

Other applications of the patent include using it to create DRM content or to insert ads dynamically at playback of already downloaded content:

The playback token may be implemented as a digital rights management (DRM) license acquired in response to playback of the predetermined content. Another aspect involves a content insertion engine for inserting ads or other predetermined content into the playback of downloaded content.

"If you hate Microsoft you'll really hate this: Patent app calls for "enforcing" ad playback within downloaded multimedia files" [ZDNet]

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Fri, 21 Dec 2007 18:45:44 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=337011&view=rss&microfeed=true
<![CDATA[ Some Of The Year's Worst Ad Concepts ]]> con_gmrobotissosad300.jpg Suicide—even if it's performed by a robot, and then only in a robot's nightmare—just doesn't move products. People don't respond to suicide. Or football players acting all grossed out by seeing two straight dudes accidentally touch lips. Or a digitally reanimated zombie Redenbacher with skin so lifeless you'd swear he just climbed out of a casket at the funeral home. These were among the big losers picked by Stuart Elliot at the New York Times this year as he reviewed the advertising world's more unconventional spots of 2007.

There were some successful campaigns, too, but we're not AdWeek, so we're just going to focus on the failures. They're more fun anyway:

Bad Ideas

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Tue, 18 Dec 2007 10:04:01 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=335154&view=rss&microfeed=true
<![CDATA[ 7 Of The Most Controversial Ads In Fashion History ]]> con_getbrainbaby.jpg It's Friday—let's look at pictures. Debonair Magazine has a rundown of some of the most controversial fashion ads in history. Well, "in history" is a bit overstated, since the oldest is a Jordache spread from 1979, and by today's standards it looks like something from a brochure for Build-A-Bear. However, a few of the more recent ads are borderline NSFW, especially the pornoriffic Tom Ford For Men. Then again, they all appeared in a fashion mag at one point or another, so if your boss is not so good at debating, you can argue that point and maybe get away with it.

The Tom Ford ad has always confused us: the product is a cologne that a man would wear to (theoretically) smell more attractive to a woman—yet the ad implies the cologne smells exactly like a woman's nethers, which means the man would attract other men—other straight men? Or he'd attract gay women? This ad is confusing, or else it's perfect and the product is aimed solely at bisexual masochists. Or maybe tranny hookers.

"The Most Controversial Ads in Fashion History" [Debonair] (Thanks to John!)

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Fri, 14 Dec 2007 13:49:27 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=334144&view=rss&microfeed=true
<![CDATA[ Cablevision Uses Digital TV Transition To Upsell Basic Cable ]]> Cablevision is trying to scare consumers into signing up for basic cable service ahead of the planned transition to digital television. After February 17, 2009, consumers will need a $60 converter box to receive television signals over-the-air. The transition to digital will significantly improve the quality of over-the-air television, but that isn't stopping Cablevision from funding a scare-mongering campaign to rustle up new business.

The ads from the cable giant read:

Dear Neighbor,

We recently contacted you about the federal requirement to convert all broadcast television stations to digital-only broadcasting. If you currently use an antenna or apartment building equipment to receive your TV signal, you may experience a disruption of your TV service.

The Optimum Network has the new digital format already in place, which means Optimum customers will continue to receive all of their television channels in brilliant digital picture and sound.

To make this transition easy and ensure you continue receiving uninterrupted TV service, we have a special low cost offer for you:

Get our Digital Basic Package for just $19.95 a month for a year including FREE installation.

A disruption of our service? Could The Price Is Right cut out before we see who won the Showcase Showdown? Unacceptable!

Starting on January 1, 2008, the federal government will offer $40 coupons to help subsidize the cost of a converter box. The government has also committed $5 million to educate the public about the switch. Of course, England spent $400 million on public education ahead of their transition, but they didn't have good-natured private companies like Cablevision to help spread the word.

Swindled consumers would pay $240 (plus tax) for the first year of Cablevision's service, instead of $20 for a converter box. Warn your grandparents that this is not a good deal.

People are your partners [House of Naked] (Thanks to Joe!)
Digital Television (DTV) Tomorrow's TV Today! [DTV.gov]

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Sat, 08 Dec 2007 11:19:07 EST Carey http://consumerist.com/index.php?op=postcommentfeed&postId=331508&view=rss&microfeed=true
<![CDATA[ Adobe And Yahoo! Placing Ads In PDF Documents ]]> Artist rendering of PDF doc with embedded ads Adobe and Yahoo! are testing a new program that lets publishers place advertisements in PDF documents, reports Reuters. "The Adobe service allows publishers to generate revenue by including text-based ads linked to the content of an Adobe PDF (portable document format) page in a separate side panel."

We're curious how this actually works, since Adobe and Yahoo! say that no special software is needed.

The text-based ads are displayed in a panel adjacent to the content with no moving or flashing elements. Each time the PDF is viewed, ads are matched by Yahoo to the content.
It sounds like the ads are dynamic, not static, so we suspect they won't show up in third-party PDF viewers such OS X's built-in Preview app.

"Adobe and Yahoo test running ads inside PDF documents" [Reuters]
(Image: Gutenberg Project)

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Thu, 29 Nov 2007 15:20:16 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=328071&view=rss&microfeed=true
<![CDATA[ Flash-Based Malware Ad Sneaks Onto Legit Websites Via DoubleClick ]]> con_knockknock-1.jpg A new malware ad has managed to sneak its way onto Doubleclick's DART ad publishing system, which means it's been showing up on several legitimate websites, including Major League Baseball, The Economist, and Canada.com. It doesn't require user interaction to be triggered—as soon as it's loaded into the page, it initiates the redirect, closes your browser window, and starts bullying you to install "anti-virus" software. It will even attempt to download a virus-laden .exe file, naturally.

The redirect isn't triggered on every visit, so it's been hard to track, but watch the video for a walkthrough of what exactly happens. The easiest thing to do to get out of the malware loop is force-quit your browser—it's likely you can even go back to the website you were on and not have to worry about the ad being triggered again. But it's embarrassing for DoubleClick (and troubling to us) because it shows they don't have the ability to screen and catch malware that's hidden inside Flash files. The company has announced that it's implemented a new security system to catch and disable these ads, but it hasn't yet confirmed that it can identify similar ads in the future that might use the same technique.

"Hackers Use Banner Ads on Major Sites to Hijack Your PC" [Wired]

RELATED
"Canada.com Infected With Trojan-Installation Browser Hijack" [Sudosu]
"Rogue Anti-Virus Slimeballs Hide Malware in Ads" [Wired]
(Photo: Getty)

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Fri, 16 Nov 2007 12:37:58 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=323718&view=rss&microfeed=true
<![CDATA[ Walmart Threatening Legal Action Against Websites That Leak Its "Black Friday" Circular ]]> You must wait until Nov. 19 to know what delicious deals Walmart has in store for America this "Black Friday." The Mart of Wal is threatening legal action against any website so bold as to post the coveted "Black Friday" circular before that date.

From CNNMoney:

Brad Olson, the founder of Gottadeal.com, a Web site that markets itself as one of many "official Black Friday deals sites," told CNNMoney.com that he received an e-mail Wednesday from lawyers representing Wal-Mart (Charts, Fortune 500) warning him against "improper release" of the No. 1 retailer's Black Friday sales circular.

And he isn't the only one. Neal Rapoport, founder of Dealtaker.com which also leaks Black Friday ads, received the same legal notice from Wal-Mart on Wednesday.

"It has recently come to our attention that you and/or your company may potentially obtain possession of and untimely release Wal-Mart's sales circulars, advertisements or other information prior to their authorized release dates," the law firm Baker Hostetler, which represents Wal-Mart, wrote in a legal notice e-mailed to Brad Olson and obtained by CNNMoney.com.

The notice said Wal-Mart's circulars are protected by copyright laws, and any unauthorized reproduction, publication or distribution of that information prior to Wal-Mart's release date of Nov. 19 for its Black Friday ads "violates Wal-Mart's right."

"To the extent that the methods of acquisition or use include criminal activity, criminal penalties may also apply," the notice said.

Criminal? As in jail? What does Walmart think this is, an airport?

Wal-Mart: Stop leaking Black Friday deals [CNNMoney](Thanks, Brad and Andy!)
(Photo:vidaarctique)

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Thu, 18 Oct 2007 16:51:43 EDT Meg Marco http://consumerist.com/index.php?op=postcommentfeed&postId=312588&view=rss&microfeed=true
<![CDATA[ How To Spot Fake Craigslist And eBay Listings ]]> con_goodandbadillustration.jpg Planning on doing some buying or selling online? Wired offers some tips on how to spot scammers when you're on eBay or Craigslist.

There are three types of sellers you should watch out for:

1. Sellers who never ship the merchandise. Look for at least 100 unique messages "attesting to the seller's reliability," and consider using either eBay's own escrow services or a third-party one that you know is legitimate (i.e., don't let a suspicious seller choose the escrow service).

2. Sellers who accept really low bids. It's likely the seller is trying to scam you and other bidders with a too-good-to-be-true offer.

3. Sellers who use multiple usernames. You can report sellers you suspect of this activity, but it's hard to prove, writes Wired. Regardless, you should drop out of the auction immediately if you suspect the seller may be bidding on his own item under another name.

You should also take the time to familiarize yourself with the security information on Craiglist and eBay, as well as check out OnGuard Online, a government-sponsored online security resource for consumers that covers pretty much every type of online activity.

"Spot a Fake Listing on Craiglist" [Wired]

RELATED
Craigslist Security Warnings
eBay Security Center
OnGuard Online
(Photo: Getty)

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Fri, 12 Oct 2007 18:20:50 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=310461&view=rss&microfeed=true
<![CDATA[ Neuromarketing Promises Greater Manipula- er, "Effectiveness" ]]> con_scannersadvertising.jpg Neuromarketing is a new audience measurement approach that uses functional magnetic resonance imaging (fMRI), along with other fancy brain reading machines formerly reserved for the medical industry, to observe and measure brain activity in people exposed to advertisements. The resulting data can be used to craft more effective ads and target them more accurately to the right consumer. Says the director of a neuromarketing consultancy, "Emotions cannot necessarily be accurately described. We can see the discrepancy between what you say and what your brain says, and reduce the margin of error."

Viacom Branding used neuromarketing to test ads in episodes of South Park in Great Britain and Ireland, in what sounds like a bizarre focus group experience: "The two dozen subjects each spent an hour inside an fMRI scanner watching four programs while their brain activity was measured." However, the results—that ads that are "congruent" with the programming, like alcohol-based drinks, outperform "incongruent" ads for things like the Red Cross and Tetley tea—seem to be no-brainers. But an executive says that the results make it clear that even more attention should be paid to the context of an ad.

Another project used EEGs and eye-tracking programs to measure responses to ads placed in virtual walk-abouts of famous cities. They found that "saturation campaigns produce diminishing returns."

So far, neuromarketing has been confined primarily to Europe and kept largely under the radar in order to avoid what could be negative public reaction. But a creepy Stanford University experiment earlier this year showed that we can actually predict what test-subjects will buy based on past purchases and brain scans, and we can't imagine American ad agencies or companies wanting to miss the chance to sell more things, faster—without consumers knowing exactly why the ads work so well.

"This Is Your Brain on Advertising" [BusinessWeek]

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Thu, 11 Oct 2007 14:22:49 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=309841&view=rss&microfeed=true
<![CDATA[ Barbie Teaches Credit Cards 101: "You Never Run Out Of Money!" ]]> con_barbiecreditcardplayset.jpg Fashion Fever Shopping Boutique, the correctly named Barbie toy, features a built-in credit card swiper and a life-size credit card for young children to use when buying outfits for their dolls. According to the Amazon website, "Once the balance hits zero, it will reset so you can continue to shop."

We can't find a copy of the commercial online (can anyone send in a link?), but according to posts all around the web, it features a little girl crying out, "And you never run out of money!"

[Update: thanks to readers Wesa and Pda_tech_guy, here's a low-quality YouTube clip of the commercial.]

We think Mattel should introduce the "Dang, I Grew Up" Barbie playset, where Barbie spends her entire paycheck on Rent-a-Center furniture while trying to make the minimum payments on her dozen or so 30% interest rate cards. But then again, since this is Barbie, once her credit score hit 300 or so the playset would probably just bump it back up to 800. Responsibility is so for nerds and foster children.

(Thanks to David!)

"Barbie Fashion Fever Shopping Boutique Playset" [Amazon]

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Mon, 08 Oct 2007 14:57:21 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=308326&view=rss&microfeed=true
<![CDATA[ FlyJumper Ad Promises To Make You Awesome, Then Rich, Then Dead ]]> con_flyjumperpolicefoiled.jpg In the U.S. they're called PoweriZers, but in the U.K. those springy pogo-boot things are called FlyJumpers, and the company that sells them has come up with a bizarre ad that appeals to... materialistic and amoral fame-seekers who are suicidal, we guess? The commercial—which is available on the Amazon.co.uk product info page—shows a bank robber making an amazing escape on his FlyJumpers, and getting away with thousands of pound notes. Then, inexplicably, it turns into a scene from "Final Destination."

(We're not kidding—it gets Itchy & Scratchy violent without warning at the end.)

Fly Jumpers Junior [Metafilter]

RELATED
FlyJumper product page at Amazon.co.uk
PoweriZers at American Amazon site

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Thu, 04 Oct 2007 14:52:00 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=307212&view=rss&microfeed=true
<![CDATA[ Would You Let This Guy Pay You To Wrap Your Car In Ads? ]]> We'd always heard rumors that there were companies that would pay you to wrap your car in their ads... but we thought it was a bunch of hooey. That's right. Hooey. It's not. There really are guys like Brian Morris of Pheonix, AZ who will pay you to wrap a big vinyl ad around your SUV.

What's more, he'd appreciate it if you drove really slowly in traffic so that the people behind you can sit and think about how broken their pool is, and how they'd love it if Brian would come over and make it into a serious Playboy Mansion-type waterfall affair. For a price.

The world is a twisted, twisted place.

Your Ad Here, on My S.U.V.? And You'll Pay?
[NYT[
(Photo:Jeff Topping/NYT)

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Mon, 27 Aug 2007 19:18:00 EDT Meg Marco http://consumerist.com/index.php?op=postcommentfeed&postId=293974&view=rss&microfeed=true
<![CDATA[ AT&T Stops Pretending To Be The Network With The "Fewest Dropped Calls" ]]> AT&T is no longer claiming to be the network with the "fewest dropped calls," according to a company insider. The assertion was widely panned as a lie:

The ad campaign, which launched last March, was based on a Telephia report that actually noted AT&T Wireless (then Cingular) did not have the most reliable network in New York, Chicago, Houston and Los Angeles. A recent JD Power report gives that honor to T-Mobile in most markets. Similarly, a report from Consumer Reports placed Cingular/AT&T at the bottom of their rankings for reliability and satisfaction.
AT&T will instead boast that they have: "more bars in more places."

AT&T Yanks 'Fewest Dropped Calls' Campaign [DSL Reports]
(AP Photo/Kathy Wilens)

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Sat, 25 Aug 2007 10:28:49 EDT Carey http://consumerist.com/index.php?op=postcommentfeed&postId=293352&view=rss&microfeed=true
<![CDATA[ Time Warner To Launch Various Crippled DVR-esque Services ]]> startover.jpgTime Warner is launching a service that works sort of like a DVR, but doesn't let you fast-forward—or skip the ads.

It's a Video-On-Demand service called "Start Over" because all you can do is "start over."

It'll work with your DVR, with the following conditions from TWC: "You will not be able to use the Fast-Forward keys on a program you started over, and you will not be able to start a recording of a show that you have started over and conversely, you may not "Start Over" a program, you have previously set up as a DVR Recording."
From DSL reports:

As the name indicates, the service only lets you start programs over — while content is still stored remotely. The service won't let you fast-forward through ads and only works for "selected" shows and channels, according to Time Warner.

The company is also launching a new service in South Carolina this October called "Look Back," which allows subscribers to watch previously broadcast episodes of popular TV series. This service, too, makes sure that you can't fast-forward through ads in order to placate broadcasters, and only lets you view programs from that day.

It's free. Will you give up your DVR for this? Do we hear laughing?

Time Warner Redefines the DVR [DSL Reports]

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Tue, 14 Aug 2007 15:18:58 EDT Meg Marco http://consumerist.com/index.php?op=postcommentfeed&postId=289430&view=rss&microfeed=true
<![CDATA[ Ads In Video Games: Annoying Intrusion, Or Welcome Dose Of Reality? ]]> Ads1.jpgAdvertisers are expected to quintuple the amount spent placing ads in video games over the next five years. Beyond mere brand placement, consoles with an internet connection are capable of displaying dynamic billboards that can advertise The Simpsons Movie today, and The Simpsons Movie Sequel: The Return Of Spider Pig, in two years. From the LA Times:
The player's ability to don, kick, toss or use products is part of the appeal. In "Super Monkey Ball," players try to get their monkey characters to collect Dole-branded bananas. And in "Tony Hawk's Project 8," players use Nokia phones.
After the jump, tell us whether you greet ads in video games with skepticism and disdain, or appreciate them as a dose of reality in an otherwise virtual world.

Gawker Media polls require Javascript; if you're viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.

For advertisers, they're not just games [LA Times]

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Fri, 03 Aug 2007 09:22:05 EDT Carey http://consumerist.com/index.php?op=postcommentfeed&postId=285523&view=rss&microfeed=true
<![CDATA[ User-Generated Content Won't Displace Madison Avenue Anytime Soon ]]> LolCat.jpgMany people see ads and think they could do better. According to the New York Times, no, they can't. The Times is following the struggle of H.J. Heinz to find five user-generated ads to air on TV sometime this September. Companies like Heinz are discovering that user-generated content doesn't save time or money. For the foreseeable future, Madison Avenue will be responsible for creating the ads we love to hate.
Many entries are mediocre, if not downright bad, and sifting through them requires full-time attention. And even the most well-known brands often spend millions of dollars up front to get the word out to consumers.
We prefer YouTube's user-generated content to the schmaltz spewing from Madison Avenue. What do you think: is the content really worse, or are companies unwilling to step away from their comfort zones? Tell us in the comments. — CAREY GREENBERG-BERGER

The High Price of Creating Free Ads [NYT]
Top This TV [YouTube]
(Photo: cloudzilla)

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Sat, 26 May 2007 14:58:52 EDT Carey http://consumerist.com/index.php?op=postcommentfeed&postId=263822&view=rss&microfeed=true