Walmart Seeks Incredible Deals On Suppliers' Advertising

Walmart Seeks Incredible Deals On Suppliers' Advertising

In hard times, with shrinking advertising budgets, who can blame retailers for trying to get the most for their money by convincing their suppliers to promote stores by co-branding? When Walmart is involved…pretty much everyone blames the retailer. See, everyone’s favorite retail juggernaut is threatening to take shelf space away from vendors that do not use part of their ad budget to promote Walmart.