Thanks, Layaway Angels, for actually visiting Kmart.

Kmart Builds Holiday Ad Campaign Around Layaway Angels Of 2011

So far this year, we’ve mostly shared tales of people complaining about the process of purchasing items at Kmart using layaway. Last year, something inspiring started to happen. People, including our very own readers, would walk up to the customer service desk at their local Kmart and offer to pay off the layaway balance of a random family. The “layaway angels,” media outlets began to call them. The idea spread nationwide, mostly in Kmart stores. This year, Kmart has built an ad campaign around them. [More]

China Introduces "Made In China" Campaign

China Introduces "Made In China" Campaign

China has caught on to the fact that it doesn’t enjoy a stellar reputation over here as a manufacturer of quality goods, especially after the tainted food and product stories of the past few years, so it’s doing what any good profit-minded business would do: running an image rehabilitation campaign. [More]

Ad Campaign Out To Stop People From Using 'Gay' As Pejorative

Ad Campaign Out To Stop People From Using 'Gay' As Pejorative

A new ThinkB4YouSpeak school-focused ad campaign is out to stamp out the hurtful practice of referring to things as “gay” in a negative way.

Domino's Pizza: Sacrificing Our Delivery Drivers So We Can Use Our New Slogan

Domino's Pizza: Sacrificing Our Delivery Drivers So We Can Use Our New Slogan

Domino’s has a mildly amusing television campaign right now to promote their new slogan “You Got 30 Minutes,” but the fine print on Domino’s site points out that this should be taken only as a suggestion, not a service guarantee: “Because safety is a priority “You Got 30 Minutes™” is not a guarantee but an estimate. You may get more.” A former Domino’s delivery guy is not impressed: “Some douchebag ad exec wants to trick customers into believing that the ’30 minutes or it’s free’ guarantee is back, then leave it to the delivery drivers to explain to inevitably angry customers why their pizza isn’t free when it gets there in 31 minutes.”