eBay is currently engaging in an ad campaign, timed to coincide with the release of the iPhone 6 and 6 plus, meant to coax people who don’t currently use eBay to use the service to find new homes for their phones. Yet people who are frequent eBay users think that this is a terrible idea, and not just because they’re sellers who fear the competition. [More]
So far this year, we’ve mostly shared tales of people complaining about the process of purchasing items at Kmart using layaway. Last year, something inspiring started to happen. People, including our very own readers, would walk up to the customer service desk at their local Kmart and offer to pay off the layaway balance of a random family. The “layaway angels,” media outlets began to call them. The idea spread nationwide, mostly in Kmart stores. This year, Kmart has built an ad campaign around them. [More]
China has caught on to the fact that it doesn’t enjoy a stellar reputation over here as a manufacturer of quality goods, especially after the tainted food and product stories of the past few years, so it’s doing what any good profit-minded business would do: running an image rehabilitation campaign. [More]
A new ThinkB4YouSpeak school-focused ad campaign is out to stamp out the hurtful practice of referring to things as “gay” in a negative way.
Domino’s has a mildly amusing television campaign right now to promote their new slogan “You Got 30 Minutes,” but the fine print on Domino’s site points out that this should be taken only as a suggestion, not a service guarantee: “Because safety is a priority “You Got 30 Minutes™” is not a guarantee but an estimate. You may get more.” A former Domino’s delivery guy is not impressed: “Some douchebag ad exec wants to trick customers into believing that the ’30 minutes or it’s free’ guarantee is back, then leave it to the delivery drivers to explain to inevitably angry customers why their pizza isn’t free when it gets there in 31 minutes.”