More than a year after settling a class-action lawsuit over false advertising claims, Dannon has finally settled a separate but related complaint from the Federal Trade Commission. As a result, the company says it will no longer market unproven health benefits of its Activia and DanActive yogurts. [More]
The class-action lawsuit against Dannon alleging false advertising of their Activia and DanActive products has finally been settled. As you may recall (but probably don’t), the suit was filed back in January 2008, and accused the company of advertising yogurt-induced health benefits that may or may not actually exist.