Want To Sell More Housewares And Gadgets? Don't Carpet Your Store

Want To Sell More Housewares And Gadgets? Don't Carpet Your Store

Everything in a retail environment affects how we perceive things and how we shop–from the decor and lighting of a store to… the flooring? A study published this month in the Journal of Consumer Research provides scientific proof that the relative hardness of the floor customers stand on can affect their purchasing decisions. And no, comfier feet do not mean that customers will spend more money. [More]