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Hey, Amazon, Your Marketplace Sellers Are Customers Too

When one individual buys an item from another individual through the Amazon marketplace, who is the vendor and who is the customer? From Amazon’s point of view, the buyer is the only one putting an item in their cart on Amazon.com and hitting “Check out.” Kyle complains that this means Amazon sellers, who might be individuals and loyal Amazon customers too, are shut out and automatically in the wrong when there’s a dispute. [More]