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Giving Up 1″ In Legroom Earns Southwest Up To $770 Million A Year

Not so long ago, Southwest began readjusting the seats on its fleet of Boeing 737 jets, getting rid of 1″ of legroom for each passenger in order to squeeze in an additional six seats. Your initial thoughts might be that this a lot of work for just a few more seats, but when you add it up, you’re talking nearly three quarters of a billion dollars a year. [More]