In response to all the controversy surrounding the potential negative health effects of all kinds of energy drinks, Monster Energy Corp. is retooling its marketing: Instead of hawking them as dietary supplements, claims which have been questioned by federal regulators, the drinks will now be sold as beverages. [More]
Monster Energy Drinks Will Now Be Sold As Beverages Instead Of Dietary Supplements
By March 22, 2013
Consumerist Shames Best Buy Into Rebranding Optimization?
By April 7, 2010
If you’re even a semi-regular reader of Consumerist, you probably remember back in January when we blew the lid off Best Buy’s overpriced and unnecessary computer “optimization” deal. Well, that report has caused Best Buy to make changes to their optimization offering — problem is, all they’ve changed is the name. [More]
