99 Cents Only, the L.A.-based chain of not-quite-a-dollar stores, has come up with a novel approach to the growing losses it faces as the economy worsens: they’re raising their top-priced items to 99.99 cents.
99 Cents Only Stores Raise Prices To 99.99¢, Narrowly Avoid Having To Buy New Signs
By September 10, 2008
This Dollar Store Taunts You With The Past
By August 28, 2008
Can there be any sadder indication of our toilet-water economy than a dollar store that references its own happier, cheaper past? This New York City dollar store has pulled down its old sign, “Everything 99¢ Or Less,” and rebranded.
'99 Cents Only' Store Chain Considers Raising Prices, Changing Sign To '99 Cents, Orly?'
By August 8, 2008
[It is] definitely on the table. That is something we’re looking at . . . in the future for us. We’re looking at doing some experiments. Obviously one way [is that] you can start selling things for $1.05, $1.09, $1.15 and other ways. You could have more of a break between your 99 cents price point and the next price point.”
