99 Cents Only Stores Raise Prices To 99.99¢, Narrowly Avoid Having To Buy New Signs

99 Cents Only Stores Raise Prices To 99.99¢, Narrowly Avoid Having To Buy New Signs

99 Cents Only, the L.A.-based chain of not-quite-a-dollar stores, has come up with a novel approach to the growing losses it faces as the economy worsens: they’re raising their top-priced items to 99.99 cents.

This Dollar Store Taunts You With The Past

This Dollar Store Taunts You With The Past

Can there be any sadder indication of our toilet-water economy than a dollar store that references its own happier, cheaper past? This New York City dollar store has pulled down its old sign, “Everything 99¢ Or Less,” and rebranded.

'99 Cents Only' Store Chain Considers Raising Prices, Changing Sign To '99 Cents, Orly?'

'99 Cents Only' Store Chain Considers Raising Prices, Changing Sign To '99 Cents, Orly?'

[It is] definitely on the table. That is something we’re looking at . . . in the future for us. We’re looking at doing some experiments. Obviously one way [is that] you can start selling things for $1.05, $1.09, $1.15 and other ways. You could have more of a break between your 99 cents price point and the next price point.”