FCC To Reevaluate "Embedded Advertising" On Television

FCC To Reevaluate "Embedded Advertising" On Television

The FCC has announced that they will be examining the practice of “embedded advertising” on television and will decide on what additional disclosure messages should be provided to protect the audience. This differs from simple product placement in that embedded advertising interweaves products into plot lines and dialogue, essentially, transforming a normal scene into an advertisement. The FCC contends that additional disclosure messages are necessary to protect viewers who may not be aware that advertisers are paying to have their products written into the plots of TV shows. Details, inside…