(Paxton Holley)

7-Up Will Stop Adding Vitamin E, Touting Antioxidant Benefits Of Sodas

Anyone banking on getting all those fresh vitamins and antioxidants from a daily dose of 7-Up will have to look elsewhere, like in actual fruits instead of the pictures of them on cans. Dr. Pepper Snapple Group has agreed to stop adding vitamin E and not make claims that the drinks have antioxidants. [More]

For Some Reason, The 'Bacon-Egger' Egg Salad Sandwich Never Caught On

For Some Reason, The 'Bacon-Egger' Egg Salad Sandwich Never Caught On

One dish conspicuously missing from our modern bacon-crazed menus is the “Bacon-Egger.” What’s that, you say? Not a breakfast item, as it is at some establishments, but a sandwich. An open-faced egg salad sandwich with strips of bacon, olives, and celery. Featured in a 1965 7-Up ad, it apparently goes well with a bottle of 7-Up. Or, to translate that into ad copy, the soda’s “frisky taste and lively sparkle give every bite ‘first bite’ excitement!” [More]

1956 Ad Says Feed 7-Up To Babies

1956 Ad Says Feed 7-Up To Babies

This Seven-Up ad from a 1956 LIFE is simply amazing. Who needs mother’s milk when you have Seven-Up? [More]

Trademarks Filed For 10-Calories Versions Of 7-Up, Canada Dry, A&W

Trademarks Filed For 10-Calories Versions Of 7-Up, Canada Dry, A&W

As we reported earlier this year, Dr. Pepper was getting into the manly diet drink wars by testing its 10-calorie Dr. Pepper Ten in a handful of markets. Well it looks like those tests have proved at least somewhat successful, as the Doc’s parent company, Dr. Pepper Snapple Group Inc., has filed trademarks for “Ten” versions of several of its other brands. [More]

Grocery Shrink Ray Evaporates 7 Up

Grocery Shrink Ray Evaporates 7 Up

Andy spotted this egregious example of Grocery Shrink Ray zappage at a Boulder, Colo. convenience store. The 20-ounce 7 Up has apparently been reduced to a measly 16.9 ounces, but still costs the same as its bigger, diet sister. [More]