3M Steals Viral Image Idea To Avoid Licensing It

3M Steals Viral Image Idea To Avoid Licensing It

There is probably nothing more pathetic in the world of marketing than watching a big corporation try to do something “viral”—usually they end up looking like Elaine dancing. But sometimes, they’re so cynical and soulless about it that they don’t just come across as incompetent, but as exploitative cheapskates as well. In 3M’s case, they wouldn’t pay $2,000 to license a well-known photo with its own viral history, and instead recreated a fake version of it to save a grand. We guess they’re just hoping none of the sites and communities that made the photo popular in the first place will notice. Oh wait, this is supposed to be viral or something…

Confusing: Paint Mask Should Not Be Used With Paint?

Confusing: Paint Mask Should Not Be Used With Paint?

Reader Mike is confused by this 3M Latex Paint and Odor Respirator with Valve. The front of the package lists “disposable aerosol spray paint cans” as something the mask “helps provide relief” from. However, the instructions seem to say that you shouldn’t use it with paint spray. What should he do?

The 10 Most Reputable Companies In The U.S.

The 10 Most Reputable Companies In The U.S.

The Research Institute has compiled a list of the most reputable companies in the U.S., “calculated by averaging perceptions of trust, esteem, admiration, and good feeling obtained from a representative sample of 100 local respondents who were familiar with the company.” (Then they do some statistical stuff to it.) Coming in at #1 is Google, which we think is remarkable considering how much data the company has managed to collect over the past several years, and continues to collect with new record-keeping initiatives like Google Health.