Kevin Trudeau, a diet and disease cure-all peddler who has a rich history with the FTC, just earned himself a fat 30 days in jail for encouraging his fans and followers to email a U.S. District Judge. Last Wednesday, Trudeau posted a request on his website asking supporters to email the judge who is presiding over an FTC civil suit against him. The idea, apparently, was for Trudeau’s happy customers to convince Judge Robert Gettleman to go easy on the pitchman. Instead, it had the opposite effect. [More]
Chuck Norris is suing publisher Penguin and author Ian Spector over the book “The Truth About Chuck Norris: 400 facts about the World’s Greatest Human”. Among other claims, the suit states that the “book’s title would mislead readers into thinking the facts were true.” This means that apparently Chuck Norris cannot cure your cancer with his tears, he did not create a giraffe by uppercutting a horse, and he cannot speak braille. If only Kevin Trudeau could be so honest.
More than one reader noticed a remarkable similarity between FTC repeat offender and infomercial king Kevin Trudeau and Dallas do-gooder Bobby Ewing—er, Patrick Duffy. Which makes us wonder: if there’s a TV movie in the works about Trudeau, and there certainly should be, who should play him? Share the wisdom of a crowd and cast your vote.
Kevin Trudeau isn’t the only one writhing in the icy grip of justice this week—one-time magazine subscription entrepreneur Richard L. Prochnow was ordered to pay over $7 million a few weeks ago when the U.S. Court of Appeals upheld a judgment from July of 2006. Prochnow ran Direct Sales International (DSI), a bad magazine company that lied to customers and trapped them in a “buying club” that charged monthly fees and was very difficult to cancel.
Let’s say you bought a diet book that was advertised to provide an easy-to-follow diet that you can do at home and that allows you to eat whatever you want—and then, once you buy the book, you find out that it “describes a complex, grueling plan that requires severe dieting, daily injections of a prescription drug that consumers cannot easily get, and lifelong dietary restrictions.” The FTC apparently thinks that’s misleading, and they’re going after Kevin Trudeau (yet again) for it.