Creepy Mall Billboard Watches You, Wants To Play Board Games

Creepy Mall Billboard Watches You, Wants To Play Board Games

I find life-size video screen ads with images of people really unnerving, and that was before I came to realize that they could be watching me back. Toy company Mattel, out to promote its board games before the holidays, created a cool event that brought random shoppers and an actor in a remote location together…to play board games. [More]

WTF or something else?

Is This Talking Barbie Saying “What The F**k?!”?

As one who has not played with Barbies in any serious kind of way for at least 20 years, I’m sure there are plenty of modern dolls doing all kinds of things I never dreamed of as a kid. And while yes, I would’ve liked a doll that trills out “what the f**k?!?” when my brothers would try to pull her head off, one mom of a young girl says she’s not too pleased that her daughter’s talking Barbie appears to have a potty mouth on her. [More]

Brilliant Marketing: Car Rental Company Rents Hot Wheels To Kids

Brilliant Marketing: Car Rental Company Rents Hot Wheels To Kids

When families go on vacation, parents get to drive around a shiny and different vehicle, but what do kids get to drive? Nothing! It happened that toy-maker Mattel and car-renter Europcar are clients of the same ad agency, and they formed an interesting idea: what if there were a counter where children could rent cars, too? Pocket-sized cars, that is. Hot Wheels. [More]

Girl Scouts And Mattel Team Up For Barbie-Branded Activity And Patch

Girl Scouts And Mattel Team Up For Barbie-Branded Activity And Patch

The Girl Scouts: they stand for wholesome, educational, and fun childhood activities. Right? Generally, yes, and even without coating every visible surface with pink sparkles. A new set of Barbie-themed activities and patch for the Daisy and Brownie levels (kindergarten through third grade) has horrified some critics, who think that the toy-maker’s influence is bad for girls’ self-image. [More]

Mattel Strikes Mega $460 Million Deal To Buy Mega Bloks Manufacturer

Mattel Strikes Mega $460 Million Deal To Buy Mega Bloks Manufacturer

Could construction be underway for a new Barbie dream house? Mattel certainly has the building Bloks on hand after announcing plans to takeover a Canadian toy maker. [More]

All these are worth less than a popular messaging app.

27 Major Companies That Are Worth Less Than WhatsApp

Just how big of a deal is the $19 billion WhatsApp is getting from Facebook in the acquisition announced yesterday? It’s a pretty freaking big deal — especially when you consider that there are a whole lot of major companies –including many that produce physical goods you can reach out and touch — that have been around longer than WhatsApp and are worth a lot less. [More]

This will go over well...

Sports Illustrated To Feature Actual Barbie Doll On Swimsuit Issue

Sports Illustrated will have a difficult time living down accusations that the models featured in its annual Swimsuit Issue are too plastic, after it was announced today that the magazine will include photos of an honest-to-goodness Barbie doll. [More]

“Kid-Friendly” Plastic Surgery Apps Pop Up On Apple, Google Stores

“Kid-Friendly” Plastic Surgery Apps Pop Up On Apple, Google Stores

Because there’s nothing children love more than animated fat-shaming and liposuction, a supposedly youngster-friendly plastic surgery app has popped up in various forms (and has also been taken down) on both Google Play Store the and Apple App Store. [More]

What Is It About Elmo That Makes Him The Reigning King Of Holiday Toys?

What Is It About Elmo That Makes Him The Reigning King Of Holiday Toys?

Whether you want to hug him or not or buy him for any of the children in your life, Elmo has been the reigning king of holiday toys for nigh on 20 years. But what is it about the fuzzy red Sesame Street monster that keeps him so popular? And why does he like being tickled so much? [More]

(Fisher-Price)

Fisher-Price Recalls 800,000 Newborn Rock ‘N Play Sleepers Seats Because They Might Be Moldy

Fisher-Price has issued a recall of about 800,000 of its Newborn Rock ‘N Play Sleepers due to an insidious problem that could be growing right under customer’s noses: mold. The company and the Consumer Product Safety Commission are warning consumers to stop using the sleepers if they spot mold on it, particularly in between the removable seat cushion and the hard plastic frame of the product. [More]

Actual koala feces not guaranteed to sparkle.

This Fashion Doll Presents An Unrealistic Image Of Pet Ownership Where Animals Poop Jewels

Moxie Girlz are from MGA, the same company that brought us Bratz dolls. They’re like a softer version of Bratz, wearing less makeup, having slightly more human proportions, and they’re even fully clothed. [More]

Everyone Knows You Need All Of The Pieces To Make A Voltron… Except Mattel

Everyone Knows You Need All Of The Pieces To Make A Voltron… Except Mattel

Sure, Salem had a happy childhood in Dubai. But it lacked one crucial thing: a toy Voltron. He eventually moved to the United States for a decade, enjoying all that New York City has to offer: career opportunities, a variety of cultural experiences, and the ability to order special-edition Voltron subscriptions from Mattel that aren’t sold overseas. You know, important things. He subscribed to a five-toy collector’s series comprised of five lions that join to form a Voltron. He moved, and the blue lion (Voltron’s right leg) shipped to his old address in error. Mattel is happy to refund his money, but won’t send a replacement blue lion. It’s not about the money. The blue lion is sold out. [More]

Mattel Writes Back To Hot Wheels-Loving Little Girl, Sends Her Free Car Coupon

Mattel Writes Back To Hot Wheels-Loving Little Girl, Sends Her Free Car Coupon

Rick’s daughter had a question about her toys. She wanted to know why some Hot Wheels cars have drivers, and why some don’t. Instead of just making up an answer or saying that he didn’t know, he sent a quick e-mail to Hot Wheels maker Mattel. They sent her back what was probably a form e-mail, but still surprised and delighted Rick. There was another surprise, too. [More]

Lands’ End Reminds Females They Are Supposed To Be Bad At Math

Lands’ End Reminds Females They Are Supposed To Be Bad At Math

If you’re a school-age female who is breezing through your math lessons, the folks at the Lands’ End catalog would like to remind you that your lack of a Y chromosome apparently means you should be struggling to keep up in the class. [More]

Report: Recalled Products From Meijer Pop Up For Sale Elsewhere

Report: Recalled Products From Meijer Pop Up For Sale Elsewhere

The U.S. Consumer Product Safety Commission says products that were already recalled from Meijer stores where they were sold exclusively were then sold at discount retailers, dollar stores, liquidation forms, flea markets and thrift stores around the country. Yikes. [More]

Tablet For Tots, Coca-Cola Monopoly, T-Pain Toy Mic Among Worst Toy Of The Year Nominees

Tablet For Tots, Coca-Cola Monopoly, T-Pain Toy Mic Among Worst Toy Of The Year Nominees

While toy makers around the world are hoping they’ll be considered among the best toys of the year, the folks at the Campaign for a Commercial-Free Childhood are calling out a handful of toys as nominees in their worst-of 2011 contest. [More]

Mattel Ordered To Pay $310 Million In Bratz Case

Mattel Ordered To Pay $310 Million In Bratz Case

Mattel and MGA Entertainment have long been locked up in a bitter court battle over the Bratz line of urban-themed dolls. In the latest swing of the pendulum, a federal judge ordered Mattel to pay $310 million in damages and various fees. [More]

Ken Dumps Barbie After Learning She's Into Deforestation

Ken Dumps Barbie After Learning She's Into Deforestation

Last week, Ken broke up with Barbie after finding out some of the paper in her packaging comes from a Singapore company, Asian Pulp & Paper (APP), they accuse of clearcutting rain forests and destroying endangered tiger habitats. In the animated video put out by Greenpeace, he shrieks after seeing video of Barbie chainsawing the forest and laughing like a mad woman, and shouts, “It’s over!” before punching the camera. Later, activists rappelled down the side of Mattel’s headquarters to unfurl a banner announcing the breakup, and Barbie herself showed up in her bright pink “Dream Dozer” before the cops arrested her. Now in response to the campaign, Mattel announced they’re cutting APP out of their supply chain. [More]