Mattel Unveils Hello Barbie, A Doll That Can Hold A Conversation

Mattel Unveils Hello Barbie, A Doll That Can Hold A Conversation

Barbie may not be able to code without the help of a few of her closest male friends, but soon she’ll be one of the most technologically advanced toys. Mattel announced this week that it has developed a connected version of the iconic doll that can hold conversations during playtime. [More]

Mattel and Google teamed up to create a virtual reality toy for kids.

Mattel, Google Revamp View-Master To Create Kid-Friendly Virtual Reality Device

The days of grainy, hard to decipher photos that came with Mattel’s View-Master are apparently behind us. The company, along with Google, revealed an overhaul that transforms the classic kids’ toy into a virtual reality gadget. [More]

The Year That Shouldn’t Have Been: The 50 Most Embarrassing Stories From 2014

Ron G

In the days leading up to a new year, most people take time out to reflect on the good and the bad of the previous 12 months. While there were some really great things – and not so great thing (Comcast/Time Warner Cable Merger, anyone?) that happened in 2014, there was also a seemingly endless supply of stories that left us wondering just who has control of companies’ social media platforms and why CEO’s just can’t keep their mouths shut. So without further adieu, here is Consumerist’s list of stories that make us go “What, The What?” [More]

(JeepersMedia)

Barbie Knocked Off Top Toy Spot For Girls By Queen Elsa & The Gang From That One Movie

After ruling supreme as the most popular toy for girls during the holidays, Barbie is losing her crown for the first time ever to the plucky gang from the movie Frozen. You know, the one with that snowman and the hilarious reindeer? Also there’s an ice queen and a princess. [More]

Mattel Apologizes, Says Incompetent Engineer Barbie ‘Doesn’t Reflect The Brand’s Vision’

Mattel Apologizes, Says Incompetent Engineer Barbie ‘Doesn’t Reflect The Brand’s Vision’

Earlier today, we wondered why the communications people over at Mattel hadn’t answered any questions about a book starring Barbie as a computer engineer. Barbie’s “engineering” job consisted of designing puppies while having male colleagues code the game and reboot her computer. This isn’t just sexist, but an inaccurate representation of what computer engineers do. Good news: Steven and Brian managed to get the virus off PR Barbie’s computer, and the book’s author has spoken up as well. UPDATE: Amazon also appears to have pulled the e-book version of this title. [More]

Barbie is stymied by this email thing.

We Guess Public Relations Barbie Can’t Use Email Any Better Than Computer Engineer Barbie

Yesterday we found out that Computer Engineer Barbie has no idea what computer engineering is, and can’t write code for a game she’s designing without men to do it for her, much less email or reboot her computer successfully. We reached out to Mattel’s media relations team to comment on the book all about Barbie’s brush with a computer virus and subsequent saving by her guy friends, but it would seem the PR team also has trouble using email. Better ask Steven and Brian for help. UPDATE: PR Barbie convinced the guys to boot up her computer, and responded to critics of this book. [More]

Computer Engineer Barbie Needs Men To Write Code, Can’t Reboot Computer

Computer Engineer Barbie Needs Men To Write Code, Can’t Reboot Computer

UPDATE: The real update is there has yet to be an update. We — and others — haven’t heard back from Mattel yet, despite increasing negative reviews of the book. SECOND UPDATE: Mattel has responded to the book’s critics. [More]

Barbie Girl Scout, Cartoon Network App, Mini Mall Lead This Year’s List Of Worst Toys

Just one of the several available stores for building your child's Mini Mall.

Like it or not, holiday shopping season is upon us. That means it’s time for sales, decorations, crowds, stress, and the Campaign for a Commercial-Free Childhood’s annual list of the year’s worst toys. [More]

Creepy Mall Billboard Watches You, Wants To Play Board Games

Creepy Mall Billboard Watches You, Wants To Play Board Games

I find life-size video screen ads with images of people really unnerving, and that was before I came to realize that they could be watching me back. Toy company Mattel, out to promote its board games before the holidays, created a cool event that brought random shoppers and an actor in a remote location together…to play board games. [More]

WTF or something else?

Is This Talking Barbie Saying “What The F**k?!”?

As one who has not played with Barbies in any serious kind of way for at least 20 years, I’m sure there are plenty of modern dolls doing all kinds of things I never dreamed of as a kid. And while yes, I would’ve liked a doll that trills out “what the f**k?!?” when my brothers would try to pull her head off, one mom of a young girl says she’s not too pleased that her daughter’s talking Barbie appears to have a potty mouth on her. [More]

Brilliant Marketing: Car Rental Company Rents Hot Wheels To Kids

Brilliant Marketing: Car Rental Company Rents Hot Wheels To Kids

When families go on vacation, parents get to drive around a shiny and different vehicle, but what do kids get to drive? Nothing! It happened that toy-maker Mattel and car-renter Europcar are clients of the same ad agency, and they formed an interesting idea: what if there were a counter where children could rent cars, too? Pocket-sized cars, that is. Hot Wheels. [More]

Girl Scouts And Mattel Team Up For Barbie-Branded Activity And Patch

Girl Scouts And Mattel Team Up For Barbie-Branded Activity And Patch

The Girl Scouts: they stand for wholesome, educational, and fun childhood activities. Right? Generally, yes, and even without coating every visible surface with pink sparkles. A new set of Barbie-themed activities and patch for the Daisy and Brownie levels (kindergarten through third grade) has horrified some critics, who think that the toy-maker’s influence is bad for girls’ self-image. [More]

Mattel Strikes Mega $460 Million Deal To Buy Mega Bloks Manufacturer

Mattel Strikes Mega $460 Million Deal To Buy Mega Bloks Manufacturer

Could construction be underway for a new Barbie dream house? Mattel certainly has the building Bloks on hand after announcing plans to takeover a Canadian toy maker. [More]

All these are worth less than a popular messaging app.

27 Major Companies That Are Worth Less Than WhatsApp

Just how big of a deal is the $19 billion WhatsApp is getting from Facebook in the acquisition announced yesterday? It’s a pretty freaking big deal — especially when you consider that there are a whole lot of major companies –including many that produce physical goods you can reach out and touch — that have been around longer than WhatsApp and are worth a lot less. [More]

This will go over well...

Sports Illustrated To Feature Actual Barbie Doll On Swimsuit Issue

Sports Illustrated will have a difficult time living down accusations that the models featured in its annual Swimsuit Issue are too plastic, after it was announced today that the magazine will include photos of an honest-to-goodness Barbie doll. [More]

“Kid-Friendly” Plastic Surgery Apps Pop Up On Apple, Google Stores

“Kid-Friendly” Plastic Surgery Apps Pop Up On Apple, Google Stores

Because there’s nothing children love more than animated fat-shaming and liposuction, a supposedly youngster-friendly plastic surgery app has popped up in various forms (and has also been taken down) on both Google Play Store the and Apple App Store. [More]

What Is It About Elmo That Makes Him The Reigning King Of Holiday Toys?

What Is It About Elmo That Makes Him The Reigning King Of Holiday Toys?

Whether you want to hug him or not or buy him for any of the children in your life, Elmo has been the reigning king of holiday toys for nigh on 20 years. But what is it about the fuzzy red Sesame Street monster that keeps him so popular? And why does he like being tickled so much? [More]

(Fisher-Price)

Fisher-Price Recalls 800,000 Newborn Rock ‘N Play Sleepers Seats Because They Might Be Moldy

Fisher-Price has issued a recall of about 800,000 of its Newborn Rock ‘N Play Sleepers due to an insidious problem that could be growing right under customer’s noses: mold. The company and the Consumer Product Safety Commission are warning consumers to stop using the sleepers if they spot mold on it, particularly in between the removable seat cushion and the hard plastic frame of the product. [More]