Does A Reformulation Make Coppertone Sport Less Effective?

Does A Reformulation Make Coppertone Sport Less Effective?

Natalia noticed two bottles of sunscreen side by side at CVS. Initially, it appeared that one was a great deal because it offered 33% more volume at the same price: sort of a reverse Grocery Shrink Ray. Turning the bottle over, though, she read that the bottle had a little less of each of the effective ingredients: about 10% less by volume than the smaller bottle. Doesn’t that mean you have to use more sunblock to get the same effect? [More]

The newer Pringles can on the left contains 7% less Pringles- based material.

The Grocery Shrink Ray Has Been Nibbling Away At Pringles

The Grocery Shrink Ray’s effects are often noticeable to many customers doing side-by-side comparisons of zapped products, but sometimes the alterations are so slight that only the most eagle-eyed consumer will notice. [More]


Giving Up 1″ In Legroom Earns Southwest Up To $770 Million A Year

Not so long ago, Southwest began readjusting the seats on its fleet of Boeing 737 jets, getting rid of 1″ of legroom for each passenger in order to squeeze in an additional six seats. Your initial thoughts might be that this a lot of work for just a few more seats, but when you add it up, you’re talking nearly three quarters of a billion dollars a year. [More]

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%

Julia was baking from scratch with her kids, and she dispatched them to the store to buy a glorious quantity of chocolate. Two boxes of Baker’s unsweetened chocolate. You know, sixteen ounces. The kids came back with two boxes of chocolate, but only eight ounces total. Julia reports that she had paid $3.99 for the eight-ounce bar, and her kids paid $3.38 for each four-ounce bar. That’s a pretty potent blast from the Grocery Shrink Ray. [More]

Has OXY Face Wash Been Zapped By The Grocery Shrink Ray?

Has OXY Face Wash Been Zapped By The Grocery Shrink Ray?

While many items zapped by the Grocery Shrink Ray — which reduces a product’s size but magically keeps the price the same — are the things you love to eat and drink, it’s sometimes the stuff you put on your body that falls victim to the Ray’s reductive ways. [More]

Pringles Multi-Grain Changes Packaging, Size, Grains Under New Owners

Pringles Multi-Grain Changes Packaging, Size, Grains Under New Owners

Joe is a fan of Multi-Grain Pringles, and he noticed something interesting when he bought a new can. Everything had changed. The snack had slightly different ingredients, different packaging, and of course…had been ever so slightly zapped by the Grocery Shrink Ray. [More]


Starbucks To Cut Price Of Bagged Coffee By $1 Next Month Because The Caffeine Gods Said So

Rarely do we see a spot of good news in the grocery aisle — products shrink, prices go up, everyone makes a frowny face — but today is different. We’re not sure if there are caffeine gods, or if they’re responsible for Starbucks’ decision to cut the price of their bagged coffee by about a buck, but it’s happening in any case. [More]

Guess the peanut butter is largely incidental.

Russell Stover Chocolate Peanut Butter Bunny Disappoints On Both Counts

Ed sent us these chocolate bunny photos after lunchtime on Monday, which we’re assuming means that he bought them on post-Easter clearance. Even if he did, that doesn’t give Russel Stover an excuse to sell him a skimpy bunny with a meager amount of peanut butter inside. [More]

Rothbury Farms Crunches One Ounce Off Bags Of Croutons

Rothbury Farms Crunches One Ounce Off Bags Of Croutons

Croutons are so light and crunchy that you probably won’t notice a missing ounce. At least, that’s what they’re probably hoping at Rothbury Farms. Alert reader and crouton-eater John sent in this comparison of their old and new bags of croutons, where a lighter color and the same size bag masks the shrink rayage of the package. [More]

Have a family party? Buy both

The Difference Between Family Size And Party Size Doritos: One Ounce

Grocery shopping recently, reader Joseph noticed something interesting: there were two different types of Doritos bags on the shelf that were very close in size, but the same price. The Grocery Shrink Ray is nothing new, but the bags came in two varieties: the positively economical seventeen-ounce “Family Size,” then the small and portable sixteen-ounce “Party Size.” Wait, what? [More]


Aldi Hits Kid’s Krunch Cereal With Sugary, Sugary Shrink Ray

Matthew was shopping for cereal at Aldi when he noticed something interesting. The boxes of Kid’s Krunch cereal had recently been redesigned, and both versions were on the shelf, side-by-side. That’s a nice opportunity to do some comparisons. Unfortunately for Aldi, what he noticed while comparing the old and new boxes was that the cereal just happened to have lost a few ounces in the process. Oh no––the dreaded Grocery Shrink Ray has come to Aldi! [More]

(Pizza Hut hits its pies with the shrink ray)

Pizza Hut Horning In On Bagel Bites’ Territory With New Mini Sliders

Fans of Bagel Bites have known for a long time that when it comes to pizza, the tinier the serving, the better. Because if the pizza is delivered in miniature offerings, the calories don’t count, right?* Now Pizza Hut is moving in on the beloved freezer snack’s territory with the debut of its Mini Sliders, a new offering the chain unveiled after the Super Bowl last night. [More]


Old Spice Shaves Off .25 Ounces Of Deodorant, Sells For Same Price…Or Does It?

Christopher wrote to us with a tale of deodorant woe. Old Spice, part of Procter & Gamble, repackaged his favorite deodorant product, Old Spice Pure Sport, and skimmed a quarter of an ounce off the top while they were at it. Oh no they didn’t! And…well, actually, they didn’t. The problem isn’t so much that Christopher was too hasty to call the packaging change a case of the Grocery Shrink Ray. It’s that Old Spice’s branding is kind of confusing. [More]

Out with the "new." Also maybe out with two ounces.

Grocery Shrink Ray Hits Feta Cheese, Shrinks Product And Packaging (Updated: Not So Fast!)

UPDATE: Not so fast, Drew! Kraft, parent company of Athenos, contacted us to let us know that they sell six-ounce AND four-ounce packages. When Drew went to buy a package of Athenos feta cheese, he noticed something strange. ” Athenos not only did away with the recently ‘new’ flip top on their feta cheese, replacing it with a decidedly cheaper container, they also removed two entire ounces from the package,” he writes. “I may have to start getting all of my cheese at Sam’s Club now…” [More]

Here Comes The Organic Milk Shrink Ray: One Gallon Is 96 Ounces

Here Comes The Organic Milk Shrink Ray: One Gallon Is 96 Ounces

Have you bought a gallon of orange juice lately? Yeah, me either. Thanks to the Grocery Shrink Ray, the gallon-like containers of not-from-concentrate OJ first got zapped down to 96 ounces from an actual gallon of 128 ounces, then zapped seven ounces further just to make it more insulting. Now the same process has begun with milk. Organic Valley brand milk, to be precise. [More]

No shrink ray here!

Target Really, Really Wants You To Know They Didn’t Shrink Ray Their Cheese

“Dear Target: Whaddaya want, a medal?” tipster David typed when he sent this photo in using the Consumerist Tipster App. No medals, but it’s kind of sad that a company has to point out that they didn’t use a redesign to decrease the amount of product in a package. [More]

Ronzoni Shrink Rays Pasta Packages, Or Maybe Wants Us To Cut Back On Carbs

Ronzoni Shrink Rays Pasta Packages, Or Maybe Wants Us To Cut Back On Carbs

Chris brought home a box of Ronzoni’s enriched Smart Taste pasta, then noticed something interesting: the box was smaller than the previous one of the same brands. That’s pretty ordinary around here. What stands out, though, is that the portion guide on the back divides the smaller box up into more servings. Is Ronzoni employing the Grocery Shrink Ray, or trying to get us all to cut back on carbs? [More]

Cans side by side

Grocery Shrink Ray Slurps Up Hunt’s Meat (Flavored) Spaghetti Sauce

Zap! David’s family got a few cans of spaghetti sauce out of the pantry when they noticed that they were different sizes. Different brands? No, both cans were Hunt’s meat (flavored) sauce. One was older than the other. One was two and a half ounces smaller than the other. Can you guess which is which? [More]