The Six Sins of "Greenwashing," how companies try to fool customers into thinking they're more environmentally responsible than they really are. [TerraChoice]
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- Results 1-10 of 20 for "greenwashing" (0.807 second)
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The Latest Form Of Greenwashing: Going "Local"
Alternet reports on the latest fad in marketing: touting one's national or even multinational corporation as local. HSBC calls itself "the world's local bank." Winn-Dixie, a 500-outlet supermarket chain, is advertising "Local flavor since 1956."...
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Sam's Club Pretends Its Polystyrene Cup Is Green
Gregg saw this cheerful environmentally-friendly message on the side of his Sam's Club soda cup. Wait, what? We guess it saves Sam's Club fuel costs to ship the cups, but that sounds more like a profit-friendly quality. Gregg notes another benefit...
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Clorox Buys Burt's Bees
Clorox is sick of being unnatural so it's going to pay $925 million in cash for natural skin care products manufacturer Burt's Bees.
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How Can I Tell When A Product Is Being Greenwashed?
Sure, some people want to buy environmentally friendly products, and that's great. The problem is that marketers understand these impulses well, and want to take advantage of them without always offering products that live up to the claims. What...
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Nearly all "Eco" Product Claims Are Misleading
Mother Jones reports that a study of "4,000 'eco-friendly' consumer products... found that 98 percent make false or misleading claims." Hardly a surprise, huh?
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Yellow Book Saves The Earth By Distributing Thousands Of Phone Books With Smaller Print
I don't use phone books, but I get three different ones delivered to my house every year anyway. Hardly anyone I communicate with even has a landline, let alone a white pages listing, but that doesn't matter. They still deliver them. Straight into...
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Airline Urges Passengers To Leave Their Urine Behind
In a new and exciting airline cutback effort, an airline is now asking passengers to relieve themselves before getting on the plane in order to decrease passenger weight and save fuel. No, we're not making this up. And no, it's not Ryanair.
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T-Mobile To Charge $1.50 For Paper Phone Bills
If you're a T-Mobile USA customer who likes to kick it old-school with a paper bill, checks, stamps and whatnot, bad news. Starting September 12, you'll be charged $1.50 per account for the privilege of receiving your bill by mail.
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Coinstar Calls Cashing In Change 'Recycling'
Douglas writes, "Coinstar wants you to 'recycle' your coins in their machines, and save the environment! Minus their 8.9% fee of course." They even have a little wizard on their website that estimates how many parts of the environment—water,...
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