Consumerist

Edelman Apologizes For Fake Walmart Blog

Yesterday, Edelman president, CEO and namesake, Richard Edelman, apologized for Walmarting Across America.

11:38 AM on Tue Oct 17 2006, by Ben Popken, 295 views, 4 comments

Edelman's Breath on Our Neck. Verdict? It Tickles!

Eww.

3:34 PM on Mon Jun 5 2006, by popkin, 669 views, 11 comments

Vroom-Vroom, Putt-Putt: Edelman Drives the Blogosphere.

Part of our soul yearned to rip into Edelman like a batch of Amy's Ice Cream. But then, we decided to let it go and rise above, a little fluffy cloud, mainly to avoid playing into their sticky mandibles. Try as we might, we could not avoid posting...

2:42 PM on Tue Jun 6 2006, by popkin, 66 views, 1 comment

Edelman: How We Taught The World That Illegal Downloading Is A No-No

Edelman's website is a treasure trove of self-congratulatory videos, but this little gem is, well, something else. This 2 minute promo explains how Edelman reframed the dialog about illegally downloading music, with a "fully integrated campaign."

6:39 PM on Tue Jan 23 2007, by Meg Marco, 255 views, 7 comments

Edelman Reveals 2 More Walmart Flogs

Walmart's PR firm today publicly disclosed two more fake blogs shilling for Walmart and took steps to increase their transparency.

12:28 PM on Fri Oct 20 2006, by Ben Popken, 458 views, 19 comments

101 Dumbest Moments In Business: Walmart Hiring Edelman

CNN has put together a list of the 101 Dumbest Moments in Business and Walmart's choice to hire Edelman PR took home the golden dunce.

4:59 PM on Thu Jan 25 2007, by Meg Marco, 1,306 views, 3 comments

Spinning Walmart: Astroturfing, Edelman, And Why Walmart's TVs Are Tuned To Fox News

A new article in the New Yorker examines Walmart's complicated relationship with its PR company, Edelman, with whom readers of the Consumerist have become so well-aquainted. The reporter goes inside Walmart's "home office" in Bentonville, AR,...

1:59 PM on Tue Mar 27 2007, by Meg Marco, 4,847 views, 27 comments

Wal-Marting Across America, Banned Pix Revealed

Walmart's minions may have pulled down the photographers blog that was a blatant front for Edelman PR. But that doesn't stop us or you from using the magic of Google cache to see what flackery filled the pages of Wal-Marting Across America.

1:51 PM on Wed Oct 11 2006, by Ben Popken, 6,197 views, 6 comments

Walmart, Edelman, And The Future Of Flogs

Reader something_amazing pinged us on our thoughts of the fallout over Edelman, Walmart, PR and blogs. It serves as a nice excuse to vent on this subject so we thought we would share them with you.

6:34 PM on Fri Oct 20 2006, by Ben Popken, 188 views, Comment

After independent tests show lead in Walmart pet toys, Instead of solving the problem or even fulfilling a pledge to test the toys, Walmart summoned one of its PR minions from a pile of feces located under a cesspool in Chernobyl to try to bully...

12:16 PM on Wed Oct 3 2007, by Ben Popken, 735 views, 8 comments