Eddie writes: "While shopping at a local store for laundry detergent, I noticed they handled another brand. Since I use the more expensive earth friendly detergents, I thought I would compare brands. I was surprised at the HUGE price difference when comparing the number of loads the other brand, ECOS, said it would wash. A closer look at the shelf revealed that ECOS must have recently changed its packaging, because their were two bottles with SAME UPC code. The 53 fl oz (1567 mL) size claimed it could do 26 loads while the 50 fl oz (1478.5 mL) size claimed it could do 50 loads! So, I purchased one of each and brought them home where I have verified that line 1 on the 50 loads size is 2 oz and line 1 is 1 oz. (sorry no metric measuring tools). While reading the back of the label at home I noticed the 50 loads size shows a diagram that indicates you should use half as much detergent for HE machines. The 50 loads size also states when using a top loader washer to fill to 2 and has "(25 loads)" in parenthesis. So, ECOS has decided to label its products for HE loads, without giving any CLEAR indication of this logic (Unless one sits on the floor and spends time REALLY reading the labels). BTW, it has been two weeks since I emailed the company and so far no explanation for the misleading packaging. I believe this company is based in the UK, which generally does not allow such misleading labeling. I wonder if their bottles are the same as the ones in the States?"