"As others have said, how Boston Market (and their CEO) could not have looked at what happened when competitors ran similar promotions and known this thing would go viral, people would come back 2-3 times, etc."
"@AustinTXProgrammer:
I agree 100%.
You do not put our these promotions if you don't have a way of controlling redemption or making sure your franchises can handle the rush."
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