When checking the status of his Continental Frequent Flyer miles, Upgrade Travel discovered that he had been subjugated to a cattle car with the rest of Continental's social refuse, a tattoo brand of 'Non-Elite' scrawled across the skin of his metaphorical forearm.

Rejected terminology for Continental Airlines' base level Frequent Flyers?

Pleb
Riff-raff
Reject
Hose beast

And that's just to get you rolling. Come up with your own!

Continental Wants You To Know Your Place