If you've ever wished someone would capture your squandered youth, distill it of the nasty bits inside the whipping booth and standing in the schoolyard with your pants down, put in in a bottle and sell it you... have cheer. Hasbro is now selling eau du Play-Doh.

According to the press release pointed to by Adfreak, the limited edition fragrance, released "just in time for Mother's Day," is intended for "highly-creative people, who seek a whimsical scent reminiscent of their childhood."

1oz is $19 and 4oz is $39.50 over at the Demeter Fragrance Library.

There's probably some funny date scenarios to envision but we're drawing blanks. Maybe we're just not highly-creative enough or we haven't huffed enough wallpaper cleaner - what they were trying to invent when they stumbled across the iconic children's toy - lately.