Hardee's new Country Breakfast Burrito contains two egg omelets packed with bacon, sausage, diced ham, cheddar cheese, hash browns and sausage gravy... and 920 calories. We've never eaten two omelets in one sitting, and hope to never have to.
"This is no ordinary breakfast burrito," said Brad Haley, executive vice president of Marketing for Hardee's restaurants. "It's an entire country breakfast in the palm of your hand."
Four years ago, Hardee's introduced a 1,420 calorie Thickburger, and 1,100 calorie salad. The Center for Science in the Public Interest has called Thickburgers, "food porn." They dubbed this latest creation, "another lousy invention by a fast-food company."











Comments
O. My. God. This is so, so wrong.
I have to admit, Hardee's doesn't mess around. I have to admit I had a Monster Thickburger once (the 1420 calorie burger). It was definitely a days meals in 1 sit down.
Though I think Hardee's is marketing themselves to construction workers and the like (I remember a commercial featuring an actor dressed as a construction worker). It's not like any sane person won't realize this is a calorie laden burrito. It's not like they are hiding it.
Granted, this looks disgusting. That said, aren't most omelets at least 2 eggs?
It's like the food of the gods. I would have stuffed some cracklins or a fried biscuit inside, but I guess the 920 calories is a better psychological "price point" than 1000 calories. If only I were metabolizing food like I was 17 again I would put this bad MFer down.
"It's an entire country ... in the palm of your hand."
Is it 2 omelets? Or a single 2-egg omelet? Usually omelets are either 2- or 3- egg.
@rbecho
I think they're just pretending their market is construction workers (and mechanics, and steelworkers, and...etc). They want to be seen as the place where big, macho dudes go to eat, so all the scrawny nerds and big fatasses can think they're all manly when they go scarf down 1420 calories in one burger. Perhaps unsurprisingly, the pitch seems to be working.
This is definitely along the same lines as their breakfast bowl, which just looks like they dump all this meat cheese and eggs together. Their Thickburgers are very good, although I try to limit my consumption of them. People have to take responsibility for their own actions. Hardee's isn't making anybody eat these, although I don't think they have any healthy alternatives on their menu. If you are looking to eat healthy, stay clear of Hardee's.
O/T - Their advertising, both on tv and the radio, annoys me to no end. I hate the guy's voice and the implication men are so stupid they can't even fix toast.
This thing needs to be sold in a combo with a big gulp coke and some hash browns.
@scoobydoo: Or just put in a blender with coke and hashbrowns for a breakfast shake designed to spur muscular atrophy.
Are we sure this isn't just a 2 egg omelet, and not 2 egg omelets?
Even though I grew up in the South, I hate gravy on my breakfast items.
@SCOOBYDOO
but the hash browns are already IN the burrito!
mmmmm... coronary bypass
They should do a cross promotion with those Alaskan crab fishermen from Deadliest Catch, cause those are the people that actually need 5000+ calories a day. 2 920-Calorie Burrito Bombs and 2 1,420 calorie Thickburgers and your still under just under 5000 for the day.
I know, let's make it against the law to serve food like this. That will be striking a blow for human dignity and freedom!
We could also make it against the law to want to eat food like this, and form some sort of thought police brigade. Freedom is Slavery!
I can only thank the powers that be that there is no Hardee's in the North East.. Yet...
Does anybody here realize that this thing is pretty much a denny's platter or a breakfast platter at most sit down, cheapy places? Those places just don't brag about the calories.
I'll have to give this thing a shot
@vanilla-fro: What I'm saying is if this was on a plate...it wouldn't look as bad.
Bacon, sausage, and ham in one frickin burrito???!!! That's a lotta pig.
Oink.
This looks like hangover food.
Honestly, i'd like to try one. Some of the best and tastiest food items are the worst for you. My metabolism is pretty fast so having one won't kill me but I feel for the people who will make this a part of their daily breakfast. god help them
@middy: Dude, people should be able to eat whatever they want. The problem becomes when they treat their bodies like crap and need to get medical treatment which subsequently increases my insurance premiums... why should I have to subsidize these people who treat their bodies like crap?
I've never had this Hardees burrito, but Hardees does have some very good breakfast burritos!
I got the Nutrition Action Newsletter for years. Trust me, those CSPI people have issues of their own.
Still, I wouldn't eat that thing.
Take a look at this thing - this is how your arteries will look like when you're done eating this!
I'm not a food hippie, but man, it doesn't even look tasty to me. And they always look grosser when you buy them, so I can't imagine what it will be like in your hand.
Lol this is awesome. I like Hardees. I eat there maybe twice a year. (Hah!) Their hamburgers are tasty, but I never get the big ones. I would try something like this once, on a day where I've prepared to eat the burrito and nothing but the burrito.
It all comes down to personal decisions. I'm honestly surprised it's under 1000 calories. You can eat it, but you better be able to work off the lard like the construction workers in the commercials. One thing that you have to commend, though, is that they don't market this sort of stuff toward children in any overt way.
I absolutely cannot STAND "the sound". You know, that juicy, crunchy bite sound in their commercials when the husky dude bites into the obscenely huge sandwich? Ugh, that drives me up the f'ing wall!
@hypnotik_jello: Exactly! That's why we need thought-police....
@middy, @hypnotik_jello: They should be able to eat whatever they want... but at the same time the "do whatever they want" thing has repercussions on the rest of us, like hypnotik pointed out... Hopefully the market will eradicate this menu item... eventually.
I guess the iron triangle of this century will be more like a hexagram, with the old defense contractors and such... and the new Fast Food - Insurance Companies - Physicians triangle.
did "The Onion" cross over into reality with this news?? It sounds like a freaking onion article.
im gonna go out on a limb here and say that most burritos are in the 800+ calorie range. in fact, according to the chipotle calculator a chicken burrito with rice, beans, cheese & sour cream is 1179 calories. . .
i eat a tofu burrito with rice, black & pinto beans, cheese, sour cream & guacamole + a side of chips from my favourite local taqueria once a week (TOFU TUESDAY) without thinking twice. im sure its 1000+ calories, too.
could this be a case of consumerist fast food prejudice? yeah, maybe people that eat fast food & shop at walmart are at the bottom rung of society (or maybe just lazy). is it really necessary to criticize every single thing they do?
moral of the story : regardless of where they come from burritos are good, but maybe not the best for you.
also, why the hell am i sticking up for fast food & walmart?!
Whereas according to a number of sites via Google, one "healthy gourmet" burrito at Chipotle is well over 1300+ calories.
@schmeckendeugler:
It pretty much was an Onion article. Well, picture anyway. They just got the restaurant wrong.
Denny's Introduces 'Just A Humongous Bucket Of Eggs And Meat'
@3ZKL: Haha, you beat me to it by a matter of minutes! :P
It looks like what they're calling "gravy", we'd call, "a half cuppa high fructose corn syrup-impregnated artificial mayonaise spread with a couple mysterious specs in it so you don't mistake it as 'man juice' sauce." If I were The South, I'd start another war over that slander.
What, no muslim-friendly version? Now the jihadis are going to be really upset.
Wrap it in Bacon and soak it in butter, then call me.
Just making sure, but Hardee's is Carl's Jr. on the west coast, right?
that poor tortilla.
I havent seen a Hardys in NYC but if there was one I would try it out on like my day off and just snack on it throughout the day. I think a more appropriate name for it would be the Hobbits 1st and 2nd breakfast burrito.
These nutritionists are all complaining about it, but I don't think they see the financial benefits - half a day's food for $2.69 will help a lot of people save money in these tough economic times!
That looks amazing. You food elitists don't know what you're missing out on sometimes.
@gniterobot: And then deep fry it!
Honestly I want one and will try one sometime soon. I'll take it home with me and drizzle a few teaspoons of tobasco in it as I eat it, that combined with my already fast metabolism should save me from 2/3 of the calorie intake.
I was with them right up until "gravy." There is no reason for gravy to be in a breakfast taco/burrito; salsa or hot sauce is the proper (and much healthier) condiment.
@trai_dep: It's country gravy, not brown gravy. Duh.
Calories or not, thats a damn good lookin' Burrito.
The last batch of burrito shells I bought at the supermarket (Mission whole wheat carb counting whatever burrito tortillas) were 200 calories apiece. Just one shell on its own. Any burrito is going to hit pretty high on the calorie meter.
The key, and I may be going out on a limb here, is to not order one of these things every single fucking morning. That may keep the national waistline under a men's 50".
No room for a krispy kreme dount in that burrito?
I'm all for a hearty breakfast, but 900+ calories? that's insane.
i would try one... i know sounds alot but is not...
Lots of you confuse calorie with cholesterol and all the bad that is in that burrito... calories are good for you... its energy... the bad stuff in there is not...
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@SOhp101: Yup, Hardee's is Carl's on the west coast.
As for me... No thanks. If I wanted a breakfast burrito, I'd either make one myself or go to a good New Mexican restaurant and pick one up, take-out style. This thing totally doesn't do it for me.
I would be willing to wager than many American's reach or exceed 900+ calories in a sitting without even knowing it. Especially dinner. Think about a sit down, non fast food, restaurant with large portions. Have those added up and see what you get.
Don't fault Hardee's for marketing to a different demographic. Seems all fast food is trying to market healthy now. Fact is, if you want to eat healthy fast food is typically not the way to go.
It's all about choices. Look, if nobody bought it, they wouldn't sell it. The consumer majority determines what type product will be sold. If people only bought the healthy items at McDonald's, the menu would be overtaken with health conscious items. The fact is people go to there for the Big Macs, not the salads.
Just WOW! Hardee's in the west is Carl's Jr. So, I can pretty much relate the ad. I wonder how many grams of trans fats it may have. And then people complaint why they are getting fatter. Yuck!