Remember Brawndo from "Idiocracy"—the world's best and only beverage, the one that mutilates your thirst, and is so awesome that we even use it for irrigation? It's now a real product, for those of you who enjoy mixing satire about commercialism with actual commercialism. (Wait—how does that work?) Naturally nobody over 12 years old or sane will probably want to actually taste it—it's just another bad energy drink with fun packaging—so Sarah at CalorieLab has taken a bullet for the rest of us. Good; now we can go back to watching reruns of "Ow My Balls."
"Taking real-life Brawndo for a test drive" [CalorieLab]










Comments
What's an electrolyte?
@SaveMeJeebus: salt
such delicious irony...
@no.no.notorious: What's sarcasm?
@SaveMeJeebus: It's what plants crave... duh.
Wow, I thought I was the only one stupid enough to watch the movie and actually try to follow the plot at 3am. Thank you Nacho. Thank you UN. Save us from the Nazi-saurus Rex.
I'm glad we can stop drinking water now. I don't want to drink the same stuff that's in toilets!
it scares me that they are actually producing this.
The problem is that nobody saw or has even heard of Idiocracy. The aforementioned lines will go tragically unappreciated.
@belisle: Apparently, the distribution of Idiocracy may have been deliberately restricted by Fox (it's got a pretty strong anti-consumerism message and calls out companies like Carl's Jr. and Starbucks by name). I wouldn't say it's the greatest movie ever made, but it wasn't the worst either (and had both a message and a decent cast).
@GitEmSteveDave: Nazi-saurus Rex was like the greatest thing I've ever seen... okay maybe not the greatest but it was better than the entire crap-fest that called itself transformers.
But wait...it's got electrolytes!
I really enjoyed the movie, but I'll stay away from the movie inspired energy drink.
'I could really go for a Starbucks right now…'
Wouldn't we rather have President Not Sure than what we have now?
Ahh what a great movie. That being said, I might buy ONE can, and keep it on a shelf as a souvenir, if it came with the DVD/BD/HD DVD.
Interesting -- where can I find this in my local city-sized, warehouse store?
"Welcome to Costco... I love you..."
It's got what plants need.
@varco: Yeah, but Starbucks was a strip club, I mean, a painters club. I would be more apt to visit Starbucks if it was like the movie one.
I would probably tune in and watch "Ow, My Balls" if it were on TV.
Could you imagine if this drink became the paid stadium sponsor of the Florida Marlins? Ba-dum-bam!
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.
.
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(Get it? Marlin Brawndo Stadium?)
@KJones: Niiiice.
@varco:
I am of the same opinion, but the first ten minutes of the movie, where they explain how the population becomes so dumb, was the best part of the movie. The yuppie couple reminded me of my brother and sister in law. I would buy the collectors edition if it came with a can of Brawndo.
"Brought to you by Carl's Jr."
\Carl's Jr. -- "Frak you, I'm eating!"
So Fox buries the Mike Judge movie (just like they did with Office Space) about commercialization and how a beverage destroys the entire country's agricultural industry.
Then Fox, after burying the movie, decides to market the very drink that destroys society in the movie.
Isn't it ironic? Don'tcha think?
Who are the ad wizards who came up with this idea? I mean hey!
Ill buy 1 and only 1 out of my love for the electrolytes.
@Canadian Impostor: It is. It's called Most Extreme Elimination Challenge, aka The Best Show on Television.
Upgrayyyd.
I want to sit back in my velour track suit, watch some "Ow my balls" and drink a whole bunch of Brawndo.
I mean come on, it's got electrolytes.
It amuses me that so many here also saw Idiocracy. :) Not the greatest movie, but decent.
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