activism
How long will it take for Coke to give up on
its Facebook page? That depends how long its PR machine can keep deleting the "fun facts" on its Wall:
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Diet Coke Plus
Last month, the FDA sent Coca-Cola a
letter warning that their Diet Coke Plus ("it's what plants crave") violates FDA standards for products fortified with
vitamins.
coca-cola
Pictured above are members of Argentina's olympic soccer team, celebrating their trip to the Olympics in Beijing. Although they're
not the first Olympic team to strike this tasteless pose, they are the first to do so while wearing their corporate sponsor's name on their jerseys.
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economy
Oh no! You know there's something wrong with the economy when people stop buying (comparatively) expensive 20 oz bottles of
Coke. The
Wall Street Journal says that sales of Coke's biggest profit-maker are down and its affecting the company's bottom line.
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branding
Coca-Cola has come out on top of the "Best Brands" Harris Poll for the first time ever. Sony, the leader for the past 7 years slipped to number 2.
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waste not
Some dumbass didn't tighten the cap on the Coke? It's no big deal. Apparently, Coke is as acidic as lemon juice or vinegar, making it a good (albeit probably not very healthy) product to cook with, according to the South Carolina newspaper The State.
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let's negotiate
Sudan is not happy about Bush's new economic sanctions. In fact, their ambassador held a weird news conference that Dana Milbank of the Washington Post described as bearing "no relation to reality," in which the ambassador threatened to personally cut off the supply of
gum arabic, an important ingredient in soft drinks. John Ukec Lueth Ukec, Sudan's Ambassador, said:
"The United States is the only country saying that what is happening in Darfur is a genocide," Ukec shouted, gesticulating wildly and perspiring from his bald crown. "I think this is a pretext."
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coffee sommeliers
Coca-Cola and Sara Lee are developing tools to pair beverages with food in the hopes that soda, beer, and coffee may be the new wine.
The tool helps sales people figure out for restaurateurs that cheesecake, with its high fat content, calls for a dark roast, heavy bodied coffee with a high acidity level, she said. A fudge brownie, however, calls for a lower acidity level. And pound cake goes down better with a light roast coffee with high acidity.
Sara Lee's pairing tool was unveiled two weeks ago, and Coca-Cola expects to implement a similar program next year. Ron DeSantis of the Culinary Institute of America thinks such tools will become prevalent as "U.S. palates become more sophisticated." We never realized ordering water at a restaurant was the mark of an unsophisticated boor. Pairing tools will undoubtedly present restauranteurs with an opportunity to upsell certain beverages. Would you trust their recommendations? Tell us in the comments.
— CAREY GREENBERG-BERGER
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tv
Product placement is annoying. You can't TiVo through it, it's distracting, and you can't get rid of it. Neilsen has compiled a list of the top 10 shows with the most product placement advertising as well as the top 10 offending advertisers. Quite unsurprisingly, FOX's American Idol comes in at the top spot with 4,086 occurrences of product placement. Yuck.
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coke
What, you ask, is "Passover Coke?" It's Coke made with sugar. Yes, real sugar! Not corn syrup. From NPR:
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coke
Mmm, wouldn't a tall, frosty glass of
Coca-Cola really hit the spot right now? Before you suckle on the carbonated syrup teat, Healthbolt blog tells you what exactly it does to your system:
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coke
Coke? Will that be unleaded or regular?
California prefers the former and sued Coca-Cola yesterday, asking it to pretty please with a dead baby on top, to stop using lead-based paint on their labels. Reports the LA Times:
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coke
You may be one of those strange people who slow down for traffic accidents, not out of courtesy, but so you can gaze at the twisted limbs longer. If so, you may enjoy this collection of fun nutritional data sheets about products from the
Coca-Cola corporation, including, but not limited to, Coke.
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