The academics behind the Credit Slips blog chew economic macrodata t to consider whether...

...rational lenders use sophisticated marketing techniques to exploit consumers' lack of information and imperfect decisionmaking processes and encourage excessive consumer borrowing.

Interesting read, especially if you like words like heuristics bias and anomalous preferences. — BEN POPKEN

The Myth Of the Rational Borrower: Part 1, Part 2 [Credit Slips via Caveat Emptor]