Apparently, Toy giant Mattel is coming back with a vengence on the strength of sales of T.M.X. Elmo and...Barbie? After stiff competition from those slutty-looking (allegedly foul-mouthed) Bratz dolls, Barbie is finally making a comeback. From the Washington Post:
Gross sales of its Barbie line rose 3 percent domestically and worldwide during the quarter.Take that, Bratz! We at the Consumerist have an anti-Bratz bias.—MEGHANN MARCOFor the past few years, Barbie has faced a stiff challenge from privately held MGA Entertainment's Bratz dolls, but Barbie sales should continue to rise, and Bratz sales appear to have peaked, Johnson said.
Mattel Profit Rises; Barbie and Elmo Rule [Washington Post]



















