advertising
As the DC red line train I rode last week shot through a tunnel, a happy brown bunny jumped up and down on the walls, lofting up a bottle of Nestle Quik. It wasn't a video, it was a series of back-illuminated panels, each one a successive frame in the animated cartoon. It was like running through flipbook in real life. I found a clip of it on YouTube, posted inside, the cartoon starts at 15 seconds in.
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upselling
Reader John writes in with a story about "upselling" at Best Buy. He saw a TomTom GPS unit for $99.99 on sale at Best Buy, so he headed over to the store to pick one up. What follows is his account of how much trouble it was to actually buy the item. We think we counted 9 times that John had to tell various and sundry Best Buy employees that, yes, he was sure that he didn't want to buy a slightly more expensive model of the same device.
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christmas creep
Reader Annie spotted this early Christmas ad while browsing through the New York Times Machine. It's from November 11, 1908.
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badvertising
Man, cigarettes were
awesome in the past, if these
old ads collected by Stanford University are to be believed. They calmed your nerves so you'd stop humming nervously! They soothed your throat! They made you a movie star and helped you capture animals on your big game hunt! We don't know what tobacco was made of before the mid-80s, but no wonder everyone smoked.
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corn refiners association
CBS says that they took a look at the research cited by the marketing campaign from the Corn Refiners Association — which features "people-in-the-know" rolling their eyes and scoffing at befuddled anti-corn-syrup zealots — and realized that "three were sponsored by groups that stand to profit from research that promotes HFCS. Two were never published so they’re funding sources are unclear. And one was sponsored by a Dutch foundation that represents the interests of the sugar industry."
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unfortunate marketing
Quinto is a new lottery game from Pennsylvania, and their mascot is a bunch of fingers, we're guessing. We can't figure out how
these mascot costumes made it from concept to on-the-street reality, though. We like how the guy in this photo seems to be thinking, "What exactly am I posing with?"
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freecreditreport
We're warning you now, so that you won't bother to fall for the "you-gotta-see-this!" absurdity of an 85-year-old former talk show announcer and sweepstakes pitchman
reduced to self-mockery in order to make some money. We don't begrudge McMahon his career, but as you know we
deeply begrudge "free"creditreport.com for its misleading name, commercials, promises—well, pretty much everything.
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toys r us
Toys "R" Us is not doing a very good job of explaining why an ad advertising a special that applies to "ALL Video Games $19.99 or less" only applies to
some video games that are "$19.99 or less." Reader Laura says that not only are they unable to explain how "ALL" means "some," they aren't able to understand why she is upset.
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badvertising
Kick open the exit doors and release the inflatable slides, Spirit is outfitting their entire fleet with cabin-saturating ads. Billed as Spirit's "latest innovation," the ads will litter "seat backs, window shades, overhead bins, tray tables, drink carts, napkins, cups, menus (what menus?) boarding passes, trash bags, soap dispensers," and probably even barf bags.
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