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    Bike Safety Ad That'll Crack Your Skull

    By popkin, 3:50 PM on Mon Mar 13 2006, 3,920 views

    "Be careful when transporting fragile goods," reads the copy.

    This Publics Service Announcement (PSA) comes from a Berlin-based campaign to advocate using bicycle helmets. Apparently over there, PSA's still go for the jugular but it's located a bit higher on the spinal column.

    [via Advertising Design Goodness]

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