Blue Plate Mayo Proudly Says "No Shrink Ray Here"

Blue Plate Mayo Proudly Says "No Shrink Ray Here"

Blue Plate Mayo wants everyone to know that it’s still rocking the 32 oz. [More]

Grocery Shrink Ray Removes Granola Bars From Quaker Boxes

Grocery Shrink Ray Removes Granola Bars From Quaker Boxes

Consumerist reader Brad went shopping for some Quaker Chewy Chocolate Chip granola bars the other day, only to find that the Grocery Shrink Ray had zapped away 20% of the bars but left the price the same. [More]

Grocery Shrink Ray Zaps Nate's Meatless Balls

Grocery Shrink Ray Zaps Nate's Meatless Balls

I always found Nate’s brand of meatless meatballs (or: balls) to be the best-tasting vegetarian substitute around, and better than most frozen meatballs on the market. Michael is a fan, too. At Whole Foods recently, he noticed that the package had changed, and the amount inside. But not the price. [More]

Extra Sneaky Grocery Shrink Ray Hits Sun Detergent

Extra Sneaky Grocery Shrink Ray Hits Sun Detergent

It looks like our good old friend the Grocery Shrink Ray has zapped bottles of Sun detergent. The after effect is a little extra trickier than usual, though. The new smaller size screams, “50% MORE LOADS!” while in tiny print underneath that it says “vs. 29 load size.” In reality, it has three few ounces than the older version. Sly! [More]

Price Chopper's Ice Cream Is Always A Full Half-Gallon,
Except When It Isn't

Price Chopper's Ice Cream Is Always A Full Half-Gallon, Except When It Isn't

Northeastern grocery chain Price Chopper is one of the few companies around that still sells a full half-gallon of ice cream. None of this 1.75 or 1.5 quart shrink-rayed nonsense that you find at their competition, but a proper half gallon. You can’t blame them for bragging about this in stores and in their advertising materials. But Scott discovered where all of this bragging falls apart: Extreme Moose Tracks, which has a slightly smaller container than other flavors. Harbinger of shrinkage to come? Not quite. When he contacted Price Chopper, they explained that there’s a little less ice cream in that flavor’s container because of the amount of candy included. Guess it’s too extreme. [More]

Ken's Steak House Increases Salad Dressing Bottle Size,
Doesn't Charge More Or Brag

Ken's Steak House Increases Salad Dressing Bottle Size, Doesn't Charge More Or Brag

Sometimes, companies reverse the famed Grocery Shrink Ray, and actually increase the quantity of their product without also hiking the price. Ken’s Steak House recently increased the amount in a bottle from eight ounces to nine. Even more astonishingly, they didn’t feel the need to brag about this on the bottle. [More]

Not Even Warm And Fuzzy Cereals Immune From Grocery Shrink Ray

Not Even Warm And Fuzzy Cereals Immune From Grocery Shrink Ray

As an avid Consumerist reader, Drew knows to watch out when the boxes on the supermarket shelves get a makeover. Oftentimes these are tell-tale signs that the grocery shrink ray has been at it, reducing the amount of content you get and charging you more. His favorite cereal, Kashi Honey Sunshine, was a recent victim, dropping from 12 oz to 10.5 oz and getting a “New Look!” in the process. [More]

Orville Redenbacher Uses New Fancy Bowl To Disguise Shrink Ray Effects

Orville Redenbacher Uses New Fancy Bowl To Disguise Shrink Ray Effects

Looks like old Orville Redenbacher has been working on his sleight of hand technique. He wants you to focus on how his kettle corn popcorn is in a new easier to use “pop up bowl,” and ignore how it’s been downsized to 2.9 oz per bag from 3.3 oz. Worse, writers tipster Derek, the popcorn doesn’t pop as well. [More]

Grocery Shrink Ray Zaps Pop Secret Popcorn

Grocery Shrink Ray Zaps Pop Secret Popcorn

Consumerist reader Bryan says he tends to buy a new box of Pop Secret microwave popcorn every month or so. But while he was putting away his groceries the other day he noticed that the new box seemed a bit thinner than he’d become accustomed to. [More]

Nestle Zaps Lil' Drums With Rare Grocery Growth Ray

Nestle Zaps Lil' Drums With Rare Grocery Growth Ray

We are humbled and delighted to report that our previous report that Nestle’s Lil’ Drums frozen dairy-like dessert products has shrunk from ten cones per package to twelve was inaccurate. Nestle reached out to Consumerist and shared the amazing news that our tipster spotted the packages in the wrong order: the number of Lil’ Drums in a package is actually increasing, from ten to twelve. [More]

Lil' Drums Ice Cream Cone Packages Now Even More Lil'

Lil' Drums Ice Cream Cone Packages Now Even More Lil'

Fans of Nestle’s perfectly dessert-sized mini Drumsticks will be disappointed this summer. While the individual cones have stayed the same size, there are now only ten to a box instead of the former twelve. Update: Nestle let us know that the change is actually the other way around: the package is becoming less lil’, not more. [More]

Shrink Rayed Noxzema Jar Has 2 Fewer Ounces, Bonus False Bottom

Shrink Rayed Noxzema Jar Has 2 Fewer Ounces, Bonus False Bottom

Last year, Noxzema scooped two ounces out of their signature blue jars after a minor redesign. Mike noticed that the jar still appeared to be the same size as the previous 14-ounce incarnation, so he did the only logical thing one can do in this situation: he attacked the jar with a saw to confirm that it did indeed have a false bottom. [More]

Grocery Shrink Ray Widens Blast Radius In Tough Times

Grocery Shrink Ray Widens Blast Radius In Tough Times

Grocery Shrink Ray use tends to be more prevalent during a down economy, as manufacturers look to cut down on costs while making it appear through packaging as though they’re giving you the same amount. The practice takes more of a toll on consumers when they have less money to throw around. [More]

Check Out This Adorable Little Breakfast Burrito

Check Out This Adorable Little Breakfast Burrito

DJ must have used tweezers and a microscope to set up this shot of this microscopic breakfast burrito, which he says have been hit by a Grocery Shrink Ray of sorts. At its side is a salsa packet. [More]

Dish Customers Could Ring In New Year With Fewer Channels

Dish Customers Could Ring In New Year With Fewer Channels

A showdown between Comcast and Dish Network may leave Dish viewers without Comcast-owned channels E! and Style Saturday, as licensing agreements are set to expire. [More]

DirecTV Hints At Channel Dumping

DirecTV Hints At Channel Dumping

DirecTV viewers who are angry that the provider dropped G4 may have more to complain about soon. DirecTV execs said the company is thinking about zapping its offerings with a Grocery Shrink Ray of sorts, taking a hard look at costs and looking for more unpopular channels to drop in the coming months. [More]

Grocery Shrink Ray Zaps 60 Pumps Away From My Dawn Direct Foam

Grocery Shrink Ray Zaps 60 Pumps Away From My Dawn Direct Foam

Reader Psychodad1961 noticed that his Dawn Direct Foam dishwashing soap had been zapped by Consumerist’s patented, trademarked and copyrighted Grocery Shrink Ray — to the tune of 25%. [More]

Comic Strip Ponders Horrible Future Of The Grocery Shrink Ray

Comic Strip Ponders Horrible Future Of The Grocery Shrink Ray

Team Consumerist aren’t the only ones with a watchful eye out for the Grocery Shrink Ray. Cartoonist Jen Sorensen of Slowpoke Comics recently noticed the phenomenon, and illustrates a bleak future for beloved products as the shrinkage continues. The fate awaiting the iconic plastic honey bear is too horrible to imagine. [More]