(Andrew)

Shrink Ray Blasts Old Spice Deodorant, Leading To Stench And Sadness

Andrew is a regular user of Old Spice deodorant, so he noticed when a packaging change also meant a sizing change. And no, it was not the same brand/fragrance scramble that led another Old Spice user to think that his deodorant, too, had fallen prey to the shrink ray. Nope. This is the same product. [More]

Rothbury Farms Crunches One Ounce Off Bags Of Croutons

Rothbury Farms Crunches One Ounce Off Bags Of Croutons

Croutons are so light and crunchy that you probably won’t notice a missing ounce. At least, that’s what they’re probably hoping at Rothbury Farms. Alert reader and crouton-eater John sent in this comparison of their old and new bags of croutons, where a lighter color and the same size bag masks the shrink rayage of the package. [More]

Krunchy.

Aldi Hits Kid’s Krunch Cereal With Sugary, Sugary Shrink Ray

Matthew was shopping for cereal at Aldi when he noticed something interesting. The boxes of Kid’s Krunch cereal had recently been redesigned, and both versions were on the shelf, side-by-side. That’s a nice opportunity to do some comparisons. Unfortunately for Aldi, what he noticed while comparing the old and new boxes was that the cereal just happened to have lost a few ounces in the process. Oh no––the dreaded Grocery Shrink Ray has come to Aldi! [More]

Where did it go?

Garnier Assumes Surfers Can’t Do Math, Zaps Hair Stuff With 40% Shrink Ray

Going by comments and reviews on the Garnier Fructis website, there are a lot of people (mostly men) who are very upset that Garnier Fructis’s Surf Hair product disappeared from the market without warning. There are a lot fewer people wandering around with artfully messy short hair achieved at a reasonable price. Karl was happy to find the product on the shelf, but less happy to discover that the formerly 5.1 ounce jar now contains only 3 ounces, even though the container itself is the same size. [More]

Red.

Old Spice Shaves Off .25 Ounces Of Deodorant, Sells For Same Price…Or Does It?

Christopher wrote to us with a tale of deodorant woe. Old Spice, part of Procter & Gamble, repackaged his favorite deodorant product, Old Spice Pure Sport, and skimmed a quarter of an ounce off the top while they were at it. Oh no they didn’t! And…well, actually, they didn’t. The problem isn’t so much that Christopher was too hasty to call the packaging change a case of the Grocery Shrink Ray. It’s that Old Spice’s branding is kind of confusing. [More]

Out with the "new." Also maybe out with two ounces.

Grocery Shrink Ray Hits Feta Cheese, Shrinks Product And Packaging (Updated: Not So Fast!)

UPDATE: Not so fast, Drew! Kraft, parent company of Athenos, contacted us to let us know that they sell six-ounce AND four-ounce packages. When Drew went to buy a package of Athenos feta cheese, he noticed something strange. ” Athenos not only did away with the recently ‘new’ flip top on their feta cheese, replacing it with a decidedly cheaper container, they also removed two entire ounces from the package,” he writes. “I may have to start getting all of my cheese at Sam’s Club now…” [More]

No shrink ray here!

Target Really, Really Wants You To Know They Didn’t Shrink Ray Their Cheese

“Dear Target: Whaddaya want, a medal?” tipster David typed when he sent this photo in using the Consumerist Tipster App. No medals, but it’s kind of sad that a company has to point out that they didn’t use a redesign to decrease the amount of product in a package. [More]

(catastrophegirl)

6 Everyday Food Items That Have Soared In Price

We all know about the huge recent price increases in bigger-ticket expenses like education, health insurance, and gasoline, but what about those items in your fridge and pantry that are chiseling away at your checking account? [More]

Sunbelt Brags About Adding More Granola Bars Per Box, Hits Said Bars With Grocery Shrink Ray

Sunbelt Brags About Adding More Granola Bars Per Box, Hits Said Bars With Grocery Shrink Ray

The bane of loyal customers everywhere has struck again, and this time the Grocery Shrink Ray fixed its beady glare on reader Chuck’s favorite granola bars — Sunbelt chocolate chip. At first, he was pleased about the “new” number of bars in a bigger box. There were now 10 bars to be enjoyed instead of the previous eight. Hurray! But all was not as it seemed, as Chuck soon found out. [More]

Introducing The First Ever Warranty Shrink Ray

Introducing The First Ever Warranty Shrink Ray

We’ve seen many different variations on the Grocery Shrink Ray over the years, but somehow never anticipated this: a Warranty Shrink Ray. A sneaky tipster who works at Best Buy noticed that the same product, a Seagate hard drive for notebook computers, had a lovely redesigned box. And a few years lopped off the warranty. Much like how other products change the size of an item just a tiny bit rather than raising the price, Seagate cut back on the warranty. [More]

Researcher Unearths Proof Of Grocery Shrink Ray From 1977

Researcher Unearths Proof Of Grocery Shrink Ray From 1977

Lest you think the Grocery Shrink Ray, which reduces the size of a food product but leaves the price intact (or even makes that price increase), is a product of the Internet Age, here is evidence showing the Shrink Ray’s pernicious effects from 35 years ago. [More]

Grocery Shrink Ray Scoops Two Ounces Out Of Kellogg’s Raisin Bran

Grocery Shrink Ray Scoops Two Ounces Out Of Kellogg’s Raisin Bran

Kellogg’s may still market its Raisin Bran as having “two scoops” of raisins, but those scoops just got a little smaller. A Raisin Bran lover who uses the name Gordon Comstock here at Consumerist noticed the difference, and was lucky enough to still have the old box sitting in his recycling bin so he could prove the difference. [More]

Grocery Shrink Ray Takes Bites Out Of Wheat Thins And Pillsbury Cake Mix

Grocery Shrink Ray Takes Bites Out Of Wheat Thins And Pillsbury Cake Mix

Is it the Grocery Shrink Ray, or are companies looking out for our health? A box of Pillsbury cake mix has shrunk three ounces, but still makes the same number of (slightly smaller) cupcakes. Wheat Thins lose .9 ounces in the box, but have gained ten grams of “whole grains” per serving. Are they looking out for our health, or… nah, probably just their bottom line. [More]

Not Only Are Mike & Ike Splitting Up, But The Grocery Shrink Ray Has Them In Its Sights

Not Only Are Mike & Ike Splitting Up, But The Grocery Shrink Ray Has Them In Its Sights

Consumerist reader Eric has a long abiding love of Mike and Ike’s candy, so he’s a little bit bummed that Mike and his pal Ike are divorcing in a recent ad campaign by the company. But why does this break-up have to also involve the unfortunate smallifying rays of the Grocery Shrink Ray? [More]

Shrink Ray Zaps Aussie Shampoos, Somehow Makes Them Look Bigger

Shrink Ray Zaps Aussie Shampoos, Somehow Makes Them Look Bigger

Procter & Gamble’s Aussie brand of hair care products have been redesigned, and with that came a shrink raying of their larger pump shampoo  bottles, from 33.8 fluid ounces to merely 29.2. Only notice how the elegant curves and narrower bottle make the new version look larger, not smaller.  [More]

Kashi Heart To Heart Hit By Ever-So-Tiny Shrink Ray

Kashi Heart To Heart Hit By Ever-So-Tiny Shrink Ray

Scott was buying three boxes of Kashi Heart to Heart, because it was on sale and apparently time to stock up. He wouldn’t have noticed the difference if he had only one box, but he realized that the three boxes weren’t the same size. [More]

Orville Redenbacher Is The Latest Victim Of The Grocery Shrink Ray

Orville Redenbacher Is The Latest Victim Of The Grocery Shrink Ray

Popcorn, as its name implies, tends to expand when you cook it (otherwise, you’re just eating “corn”). But while Orville Redenbacher’s caramel popcorn presumably still gets larger when you pop it into the microwave, you are now getting less food for your popcorn-buying dollar. [More]

Has Gatorade Been Slimmed Down By The Grocery Shrink Ray?

Has Gatorade Been Slimmed Down By The Grocery Shrink Ray?

For years, Gatorade drinkers have grown familiar with the hard lines of the sports drink’s 32 oz. plastic bottle. Now we’re hearing that the beverage might be shifting over to a slimmer, easier-to-grip bottle — that is also 12.5% smaller. [More]