Researcher Unearths Proof Of Grocery Shrink Ray From 1977

Researcher Unearths Proof Of Grocery Shrink Ray From 1977

Lest you think the Grocery Shrink Ray, which reduces the size of a food product but leaves the price intact (or even makes that price increase), is a product of the Internet Age, here is evidence showing the Shrink Ray’s pernicious effects from 35 years ago. [More]

Grocery Shrink Ray Scoops Two Ounces Out Of Kellogg’s Raisin Bran

Grocery Shrink Ray Scoops Two Ounces Out Of Kellogg’s Raisin Bran

Kellogg’s may still market its Raisin Bran as having “two scoops” of raisins, but those scoops just got a little smaller. A Raisin Bran lover who uses the name Gordon Comstock here at Consumerist noticed the difference, and was lucky enough to still have the old box sitting in his recycling bin so he could prove the difference. [More]

Grocery Shrink Ray Takes Bites Out Of Wheat Thins And Pillsbury Cake Mix

Grocery Shrink Ray Takes Bites Out Of Wheat Thins And Pillsbury Cake Mix

Is it the Grocery Shrink Ray, or are companies looking out for our health? A box of Pillsbury cake mix has shrunk three ounces, but still makes the same number of (slightly smaller) cupcakes. Wheat Thins lose .9 ounces in the box, but have gained ten grams of “whole grains” per serving. Are they looking out for our health, or… nah, probably just their bottom line. [More]

Not Only Are Mike & Ike Splitting Up, But The Grocery Shrink Ray Has Them In Its Sights

Not Only Are Mike & Ike Splitting Up, But The Grocery Shrink Ray Has Them In Its Sights

Consumerist reader Eric has a long abiding love of Mike and Ike’s candy, so he’s a little bit bummed that Mike and his pal Ike are divorcing in a recent ad campaign by the company. But why does this break-up have to also involve the unfortunate smallifying rays of the Grocery Shrink Ray? [More]

Shrink Ray Zaps Aussie Shampoos, Somehow Makes Them Look Bigger

Shrink Ray Zaps Aussie Shampoos, Somehow Makes Them Look Bigger

Procter & Gamble’s Aussie brand of hair care products have been redesigned, and with that came a shrink raying of their larger pump shampoo  bottles, from 33.8 fluid ounces to merely 29.2. Only notice how the elegant curves and narrower bottle make the new version look larger, not smaller.  [More]

Kashi Heart To Heart Hit By Ever-So-Tiny Shrink Ray

Kashi Heart To Heart Hit By Ever-So-Tiny Shrink Ray

Scott was buying three boxes of Kashi Heart to Heart, because it was on sale and apparently time to stock up. He wouldn’t have noticed the difference if he had only one box, but he realized that the three boxes weren’t the same size. [More]

Orville Redenbacher Is The Latest Victim Of The Grocery Shrink Ray

Orville Redenbacher Is The Latest Victim Of The Grocery Shrink Ray

Popcorn, as its name implies, tends to expand when you cook it (otherwise, you’re just eating “corn”). But while Orville Redenbacher’s caramel popcorn presumably still gets larger when you pop it into the microwave, you are now getting less food for your popcorn-buying dollar. [More]

Has Gatorade Been Slimmed Down By The Grocery Shrink Ray?

Has Gatorade Been Slimmed Down By The Grocery Shrink Ray?

For years, Gatorade drinkers have grown familiar with the hard lines of the sports drink’s 32 oz. plastic bottle. Now we’re hearing that the beverage might be shifting over to a slimmer, easier-to-grip bottle — that is also 12.5% smaller. [More]

Jennie-O Reverses Grocery Shrink Ray To Add 10% More Fat Back In To Turkey Franks

Jennie-O Reverses Grocery Shrink Ray To Add 10% More Fat Back In To Turkey Franks

Here we thought the grocery shrink ray only worked one way, but Jennie-O is blowing our minds with a subtle reversal of the ray, turning it into a zapper that adds 10% of the fat back in to its turkey franks. [More]

Kraft: We'd Rather You Go 23% Hungrier Than Pay A Few Cents More

Kraft: We'd Rather You Go 23% Hungrier Than Pay A Few Cents More

Yesterday, we showed you photographic evidence of how the Grocery Shrink Ray had zapped one reader’s Oscar Mayer Lunchables packages from 4.4 oz. to 3.3 oz. Turns out he wasn’t the only reader who was less than thrilled about the change. [More]

Lunchables Fall Victim To The Grocery Shrink Ray

Lunchables Fall Victim To The Grocery Shrink Ray

Consumerist reader Mike has been noshing on Oscar Mayer Lunchables — you know, the pre-packed meat/cheese/cracker things — for years. To him, they were a dependable way to have a quick and cheap bite to eat for lunch in the office. That is, until they felt the ZZZZZZZZZZZZZZAAAPPPP! of the patented Grocery Shrink Ray. [More]

Safeway's New 'Easy Scoop' Ice Cream Easier To Scoop Because There's Less Of It

Safeway's New 'Easy Scoop' Ice Cream Easier To Scoop Because There's Less Of It

Safeway’s Lucerne house brand ice creams have been repackaged, and now come in a round container branded the “Easy-Scoop Package.” That’s a nice redesign, and round containers are easier to scoop from. Only, as reader Ryan points out, maybe the ice cream is easier to scoop now because there’s now a half-quart less of it. [More]

Has The Grocery Shrink Ray Turned Saltines Round?

Has The Grocery Shrink Ray Turned Saltines Round?

We don’t eat saltines all that often here at Consumerist HQ, but we are certainly familiar with the classic cracker’s orthogonal form. Well Nabisco is out to shake up the “stuff you crumble into your soup” market by testing a round version of its Premium brand saltine. [More]

Nabisco Zaps Triscuits With Grocery Shrink Ray

Nabisco Zaps Triscuits With Grocery Shrink Ray

It’s time to play Spot the Difference! Between the older Triscuit box on the left and the one on the right, Nabisco made at least four changes. It doesn’t really matter if you can find them all, since only one change matters. [More]

Colgate's Interpretation Of Value 3-Pack Is Two Regular Tubes, One Mini Size

Colgate's Interpretation Of Value 3-Pack Is Two Regular Tubes, One Mini Size

Ooh, look at that! A value pack of toothpaste that has not two, but three tubes of Colgate Total! What a steal. Or so Abie thought when she bought into the advertised deal, until she got home and actually opened the package. [More]

The United Arab Emirates Will Not Stand For The Grocery Shrink Ray

When Coke and Pepsi cans sold in the United Arab Emirates were shrink rayed from 355 milliliters (about 12 ounces) to 300 mL (about 10 ounces) while the price remained the same, it wasn’t just customers who complained. The government noticed, too, and is removing the offending cans from store shelves. Those wacky foreigners! [More]

Large Bottles Of Aussie Shampoo Now Somewhat Less Large

Large Bottles Of Aussie Shampoo Now Somewhat Less Large

Richrecruiter picked up one of those large bottles of Aussie Moist shampoo from Target recently, and noticed that it was smaller than the previous bottle he had purchased. Why, about 20% smaller, but at the same price. The Grocery Shrink Ray is on the attack! [More]

Blue Plate Mayo Proudly Says "No Shrink Ray Here"

Blue Plate Mayo Proudly Says "No Shrink Ray Here"

Blue Plate Mayo wants everyone to know that it’s still rocking the 32 oz. [More]