Shake ‘N’ Bake Shrink Ray Shakes Off Half An Ounce Per Packet

Shake ‘N’ Bake Shrink Ray Shakes Off Half An Ounce Per Packet

Reader Maurice noticed while grocery shopping that Kraft shook about half an ounce per packet from their famed meat coating, Shake ‘n’ Bake. That reduces the size by one ounce for the two-packet, 4.5-ounce box, and by two ounces for the larger four-packet “value size” box. [More]

Renuzit Changes Air Freshener Design, Size, Smelly Staying Power

Renuzit Changes Air Freshener Design, Size, Smelly Staying Power

“As in all redesigns, you get less,” observes reader Andrew when talking about the changes in Renuzit gel air fresheners. The product is now half an ounce smaller, and looks different. Like a Glade clone, he observes, because he obviously pays a lot more attention to air fresheners than we do. [More]

Kellogg’s Crunchy Nut Loses One Ounce, Box Gets Taller

Kellogg’s Crunchy Nut Loses One Ounce, Box Gets Taller

I wish I could lose 7% of my body mass and get taller at the same time, but I’m out of luck…because I’m not a box of cereal. Reader Panda discovered that this amazing change has come to Kellogg’s Crunchy Nut cereal. It was hit by the Grocery Shrink Ray, but at the same time sustained a hit from the Box Growth Ray. Which might be a thing. [More]

Jif Scoops Two Ounces Out Of Reduced Fat Peanut Butter Spread Jar

Jif Scoops Two Ounces Out Of Reduced Fat Peanut Butter Spread Jar

Mary Rose happened to notice that her latest jar of Jif reduced fat peanut butter spread was a little lighter than usual. No, it was because the jar itself had lost some weight. Two ounces, or 11% of the total contents of the jar, to be exact. [More]

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%


Julia was baking from scratch with her kids, and she dispatched them to the store to buy a glorious quantity of chocolate. Two boxes of Baker’s unsweetened chocolate. You know, sixteen ounces. The kids came back with two boxes of chocolate, but only eight ounces total. Julia reports that she had paid $3.99 for the eight-ounce bar, and her kids paid $3.38 for each four-ounce bar. That’s a pretty potent blast from the Grocery Shrink Ray. [More]

Pringles Multi-Grain Changes Packaging, Size, Grains Under New Owners

Pringles Multi-Grain Changes Packaging, Size, Grains Under New Owners

Joe is a fan of Multi-Grain Pringles, and he noticed something interesting when he bought a new can. Everything had changed. The snack had slightly different ingredients, different packaging, and of course…had been ever so slightly zapped by the Grocery Shrink Ray. [More]

Maybe You’re Better Off With 2 Fewer Ounces Of Nesquik Chocolate Milk, But It’s Still Sad

Maybe You’re Better Off With 2 Fewer Ounces Of Nesquik Chocolate Milk, But It’s Still Sad

Nesquik’s single-serving bottles of chocolate milk are caloriffic treats, but they go well with a grilled cheese sandwich and… well, with pretty much anything else, too. Raegan went to pick up a few bottles for herself and her co-workers for what sounds like a delicious morning at the office, and discovered that Nestle had shaved a few ounces off the full pint. Noooo! [More]

(Andrew)

Shrink Ray Blasts Old Spice Deodorant, Leading To Stench And Sadness

Andrew is a regular user of Old Spice deodorant, so he noticed when a packaging change also meant a sizing change. And no, it was not the same brand/fragrance scramble that led another Old Spice user to think that his deodorant, too, had fallen prey to the shrink ray. Nope. This is the same product. [More]

Rothbury Farms Crunches One Ounce Off Bags Of Croutons

Rothbury Farms Crunches One Ounce Off Bags Of Croutons

Croutons are so light and crunchy that you probably won’t notice a missing ounce. At least, that’s what they’re probably hoping at Rothbury Farms. Alert reader and crouton-eater John sent in this comparison of their old and new bags of croutons, where a lighter color and the same size bag masks the shrink rayage of the package. [More]

Krunchy.

Aldi Hits Kid’s Krunch Cereal With Sugary, Sugary Shrink Ray

Matthew was shopping for cereal at Aldi when he noticed something interesting. The boxes of Kid’s Krunch cereal had recently been redesigned, and both versions were on the shelf, side-by-side. That’s a nice opportunity to do some comparisons. Unfortunately for Aldi, what he noticed while comparing the old and new boxes was that the cereal just happened to have lost a few ounces in the process. Oh no––the dreaded Grocery Shrink Ray has come to Aldi! [More]

Where did it go?

Garnier Assumes Surfers Can’t Do Math, Zaps Hair Stuff With 40% Shrink Ray

Going by comments and reviews on the Garnier Fructis website, there are a lot of people (mostly men) who are very upset that Garnier Fructis’s Surf Hair product disappeared from the market without warning. There are a lot fewer people wandering around with artfully messy short hair achieved at a reasonable price. Karl was happy to find the product on the shelf, but less happy to discover that the formerly 5.1 ounce jar now contains only 3 ounces, even though the container itself is the same size. [More]

Red.

Old Spice Shaves Off .25 Ounces Of Deodorant, Sells For Same Price…Or Does It?

Christopher wrote to us with a tale of deodorant woe. Old Spice, part of Procter & Gamble, repackaged his favorite deodorant product, Old Spice Pure Sport, and skimmed a quarter of an ounce off the top while they were at it. Oh no they didn’t! And…well, actually, they didn’t. The problem isn’t so much that Christopher was too hasty to call the packaging change a case of the Grocery Shrink Ray. It’s that Old Spice’s branding is kind of confusing. [More]

Out with the "new." Also maybe out with two ounces.

Grocery Shrink Ray Hits Feta Cheese, Shrinks Product And Packaging (Updated: Not So Fast!)

UPDATE: Not so fast, Drew! Kraft, parent company of Athenos, contacted us to let us know that they sell six-ounce AND four-ounce packages. When Drew went to buy a package of Athenos feta cheese, he noticed something strange. ” Athenos not only did away with the recently ‘new’ flip top on their feta cheese, replacing it with a decidedly cheaper container, they also removed two entire ounces from the package,” he writes. “I may have to start getting all of my cheese at Sam’s Club now…” [More]

No shrink ray here!

Target Really, Really Wants You To Know They Didn’t Shrink Ray Their Cheese

“Dear Target: Whaddaya want, a medal?” tipster David typed when he sent this photo in using the Consumerist Tipster App. No medals, but it’s kind of sad that a company has to point out that they didn’t use a redesign to decrease the amount of product in a package. [More]

(catastrophegirl)

6 Everyday Food Items That Have Soared In Price

We all know about the huge recent price increases in bigger-ticket expenses like education, health insurance, and gasoline, but what about those items in your fridge and pantry that are chiseling away at your checking account? [More]

Sunbelt Brags About Adding More Granola Bars Per Box, Hits Said Bars With Grocery Shrink Ray

Sunbelt Brags About Adding More Granola Bars Per Box, Hits Said Bars With Grocery Shrink Ray

The bane of loyal customers everywhere has struck again, and this time the Grocery Shrink Ray fixed its beady glare on reader Chuck’s favorite granola bars — Sunbelt chocolate chip. At first, he was pleased about the “new” number of bars in a bigger box. There were now 10 bars to be enjoyed instead of the previous eight. Hurray! But all was not as it seemed, as Chuck soon found out. [More]

Introducing The First Ever Warranty Shrink Ray

Introducing The First Ever Warranty Shrink Ray

We’ve seen many different variations on the Grocery Shrink Ray over the years, but somehow never anticipated this: a Warranty Shrink Ray. A sneaky tipster who works at Best Buy noticed that the same product, a Seagate hard drive for notebook computers, had a lovely redesigned box. And a few years lopped off the warranty. Much like how other products change the size of an item just a tiny bit rather than raising the price, Seagate cut back on the warranty. [More]

Researcher Unearths Proof Of Grocery Shrink Ray From 1977

Researcher Unearths Proof Of Grocery Shrink Ray From 1977

Lest you think the Grocery Shrink Ray, which reduces the size of a food product but leaves the price intact (or even makes that price increase), is a product of the Internet Age, here is evidence showing the Shrink Ray’s pernicious effects from 35 years ago. [More]