Laundry Shrink Ray Zaps Tide Slightly, Keeps Number Of Loads The Same

Laundry Shrink Ray Zaps Tide Slightly, Keeps Number Of Loads The Same

Can you shave a few milliliters off the amount of detergent that you use in every load of laundry and still get your clothes as clean? You probably can, but we’re curious after checking out this slight change in the amount of Tide detergent in a bottle while the number of loads per bottle remains unchanged. [More]

Grocery Shrink Ray Ladles Out 2.5 Ounces Of Del Monte Pasta Sauce

Grocery Shrink Ray Ladles Out 2.5 Ounces Of Del Monte Pasta Sauce

Del Monte recently redesigned its cans of pasta sauce. “New look, same great taste!” brags the label. Yes, the new label is bright and cheery, emphasizing fresh tomatoes. Very nice. Reader Joey spotted an older can on the shelf, though: one with two and a half ounces more of saucy goodness. [More]

Breakfast Shrink Ray: Chobani Yogurt, Special K Shave Off Weight

Breakfast Shrink Ray: Chobani Yogurt, Special K Shave Off Weight

When food companies need to work on their profit margin but don’t want to raise prices, they deploy the Grocery Shrink Ray. The Shrink Ray lets them charge the same amount for fractionally less food. Today, we have most of a Shrink Rayed breakfast: it’s been deployed on Kellogg’s Special K Protein cereal and Chobani yogurt cups. [More]

30 Tissues Disappear From Redesigned Kleenex Box At Costco

30 Tissues Disappear From Redesigned Kleenex Box At Costco

As we all know, Costco is the place to get the hottest deals on huge quantities of consumer goods. For example, you can buy a box of Kleenex tissues that contains 260 pieces. Which isn’t a very big quantity, come to think of it…but now it’s shrinking. [More]

Grocery Shrink Ray Shaves An Ounce Of Precious Vegetables From Reader’s Diet

Grocery Shrink Ray Shaves An Ounce Of Precious Vegetables From Reader’s Diet

Reader Jen admits that her diet is not perfect, but she does eat some vegetables. She enjoys buying Birdseye microwaveable frozen vegetables, the Steamfresh kind that cook right in the handy bag. Only the company has taken away a precious ounce of veggies by deploying the Grocery Shrink Ray on her veggie pouch of choice. [More]

Charmin Deploys Toilet Paper Sheet Shrink Ray, Slims Rolls Down

Charmin Deploys Toilet Paper Sheet Shrink Ray, Slims Rolls Down

Sad news, Halloween pranksters: if you want to decorate a neighbor’s house with toilet paper (say, if they hand you a letter calling you fat instead of candy or a cheap toy) the property might seem slightly less decorated than in the past. Why’s that? The TP sheet shrink ray.  [More]

Appearances Aren’t Deceptive: Axe Didn’t Shrink-Ray Hair Products

Appearances Aren’t Deceptive: Axe Didn’t Shrink-Ray Hair Products

It’s probably sad that we have to go out of our way and celebrate every time that a company redesigns a product’s packaging and doesn’t reduce the amount of product in the package while keeping the same price. Yet it’s a noteworthy enough occurrence that we like to call attention to and praise the companies that aren’t shaving a little or a lot off in the name of cost-cutting. [More]

Now I Get Less Paul Mitchell Hair Styling Product For More Money

Now I Get Less Paul Mitchell Hair Styling Product For More Money

JD uses a hair product. A tea tree oil-infused styling product from Paul Mitchell, to be precise, that he picks up at Supercuts. He recently got a new supply, but noticed something terrible when he picked it up. The price was slightly higher…and there was slightly less in the jar. It’s the Manly Hair Care Product Shrink Ray! [More]

Ghirardelli Shamelessly Removes 5.5 Ounces From Hot Chocolate Can

Ghirardelli Shamelessly Removes 5.5 Ounces From Hot Chocolate Can

We could feel Brian’s despair through the screen. How else should a person feel when they lose five ounces of Ghirardelli hot chocolate powder? “Downsized!” he wrote to us using the Consumerist tipster app. “Price stays same!” [More]

Grocery Shrink Ray Hits Pampers, Country Crock, Kevita

Grocery Shrink Ray Hits Pampers, Country Crock, Kevita

Disposable diapers, carbonated probiotic drinks, and “spreadable butter.” What do they have in common? They’re all recent victims of the Grocery Shrink Ray, spotted by our alert readers across the country. [More]

Keebler Elves Get Hold Of Grocery Shrink Ray, Remove 2.3 Ounces Of Club Crackers

Keebler Elves Get Hold Of Grocery Shrink Ray, Remove 2.3 Ounces Of Club Crackers

You might have thought that the Keebler elves stand for all that’s good and pure in cookie and cracker making, but they’re only cartoon characters. The one-pound box of Keebler’s Club crackers has lost some weight, and now contains only 13.7 ounces. [More]

Shake ‘N’ Bake Shrink Ray Shakes Off Half An Ounce Per Packet

Shake ‘N’ Bake Shrink Ray Shakes Off Half An Ounce Per Packet

Reader Maurice noticed while grocery shopping that Kraft shook about half an ounce per packet from their famed meat coating, Shake ‘n’ Bake. That reduces the size by one ounce for the two-packet, 4.5-ounce box, and by two ounces for the larger four-packet “value size” box. [More]

Renuzit Changes Air Freshener Design, Size, Smelly Staying Power

Renuzit Changes Air Freshener Design, Size, Smelly Staying Power

“As in all redesigns, you get less,” observes reader Andrew when talking about the changes in Renuzit gel air fresheners. The product is now half an ounce smaller, and looks different. Like a Glade clone, he observes, because he obviously pays a lot more attention to air fresheners than we do. [More]

Kellogg’s Crunchy Nut Loses One Ounce, Box Gets Taller

Kellogg’s Crunchy Nut Loses One Ounce, Box Gets Taller

I wish I could lose 7% of my body mass and get taller at the same time, but I’m out of luck…because I’m not a box of cereal. Reader Panda discovered that this amazing change has come to Kellogg’s Crunchy Nut cereal. It was hit by the Grocery Shrink Ray, but at the same time sustained a hit from the Box Growth Ray. Which might be a thing. [More]

Jif Scoops Two Ounces Out Of Reduced Fat Peanut Butter Spread Jar

Jif Scoops Two Ounces Out Of Reduced Fat Peanut Butter Spread Jar

Mary Rose happened to notice that her latest jar of Jif reduced fat peanut butter spread was a little lighter than usual. No, it was because the jar itself had lost some weight. Two ounces, or 11% of the total contents of the jar, to be exact. [More]

So sweet, so cheap!

Have The New Twinkies Been Hit By The Grocery Shrink Ray?

Now that Twinkies have risen from the ashes of the old, bankrupt Hostess, to re-emerge anew on shelves across America today, some die-hard fans of the snack cakes are pointing out one glaring problem — the new Twinkies, they’re… smaller. Well, actually, these Twinkies appear to weigh in a bit bigger than the last ones we saw, but have slimmed down from previous iterations. Is this the Grocery Shrink Ray at work? [More]

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%


Julia was baking from scratch with her kids, and she dispatched them to the store to buy a glorious quantity of chocolate. Two boxes of Baker’s unsweetened chocolate. You know, sixteen ounces. The kids came back with two boxes of chocolate, but only eight ounces total. Julia reports that she had paid $3.99 for the eight-ounce bar, and her kids paid $3.38 for each four-ounce bar. That’s a pretty potent blast from the Grocery Shrink Ray. [More]

Pringles Multi-Grain Changes Packaging, Size, Grains Under New Owners

Pringles Multi-Grain Changes Packaging, Size, Grains Under New Owners

Joe is a fan of Multi-Grain Pringles, and he noticed something interesting when he bought a new can. Everything had changed. The snack had slightly different ingredients, different packaging, and of course…had been ever so slightly zapped by the Grocery Shrink Ray. [More]