SpaghettiOs Celebrates 50th Birthday By Shrinking Cans To 14 Ounces

SpaghettiOs Celebrates 50th Birthday By Shrinking Cans To 14 Ounces

Happy 50th birthday, Spaghetti-Os! You’re a fun and traditional American brand and the favorite food of 4-year-olds across the nation. How are you going to celebrate? By taking back up to an ounce of your former can size? That doesn’t sound very festive, SpaghettiOs. [More]

Snyder’s Of Hanover Shrinks Tortilla Chip Bags By 3.5 Ounces To Fit In

Snyder’s Of Hanover Shrinks Tortilla Chip Bags By 3.5 Ounces To Fit In

The definition of how much food should be in a “family size” package is kind of fuzzy, but it’s apparent that snack food company Snyder’s of Hanover thinks that our families need to eat fewer tortilla chips. One perceptive tortilla chip fan reports that their “family size” bags are in the process of shrinking from 16 ounces to 12.5. [More]

Olay Shrink Rays Soap Bars, Users Remain Ageless And Beautiful

Olay Shrink Rays Soap Bars, Users Remain Ageless And Beautiful

Jacob doesn’t buy soap very often, since his preferred brand is available in a 6-bar bulk pack. He discovered the last time he stocked up that the bars have considerably less bulk in them than they used to, though: each bar is now one quarter of an ounce lighter, for a total of one and a half ounces less soap in the bulk pack. [More]

Watkins Sues McCormick Over Pepper, Makes Federal Case Out Of Grocery Shrink Ray

Watkins Sues McCormick Over Pepper, Makes Federal Case Out Of Grocery Shrink Ray

You know what a McCormick ground pepper tin looks like if you’ve ever bought pepper or browsed an American spice aisle. They’re rectangular and have spouts on each end for sprinkling or pouring the contents. Yet have you noticed how much pepper there is in the container? Competing spice-seller Watkins is paying attention, and it’s accusing McCormick of shrinking all sizes of its pepper containers by 25%. [More]

Cottonelle Shrink Rays Toilet Paper Squares

Cottonelle Shrink Rays Toilet Paper Squares

When you need to use some Cottonelle toilet paper, do you find that the sheets feel just a bit narrower in your hand? Probably not: that’s the sneaky nature of the Grocery Shrink Ray. Rolls of Cottonelle Ultra toilet paper lost just a fraction of an inch from each square, but that adds up to a big loss in square footage in a whole package. [More]

Dawn Shrinks Dish Soap 2 Ounces, Plasters Bottle With ‘2X More’

Dawn Shrinks Dish Soap 2 Ounces, Plasters Bottle With ‘2X More’

Jill noticed that there were two different designs of Dawn dish detergent on the shelf. As a savvy consumer, she knew that sometimes a redesign can mask a strike from the Grocery Shrink Ray. Indeed, the new bottles contained two fewer ounces of detergent, yet advertise that they contain “2X More.” Wait…two times more of what? [More]

Ivory Shrinks Body Wash Bottle, Switches Out Fragrance

Ivory Shrinks Body Wash Bottle, Switches Out Fragrance

Elizabeth has been a loyal user of Ivory’s Clean & Simple body wash for a long time, and she got an unpleasant surprise the last time she picked one up at the store. The package had been redesigned: no big problem there. She noticed, though, that the redesign washed away 3 ounces out of the 24-ounce bottle. Oh, no, it was the Grocery Shrink Ray! [More]

Weight Watchers Ice Cream Bars Set Good Example, Lose Weight

Weight Watchers Ice Cream Bars Set Good Example, Lose Weight

Weight Watchers-branded meals and snacks are supposed to make it easier to follow the Weight Watchers points system and, well, lose weight. Reader M is a fan of their packaged ice cream bars, and was disappointed when she noticed that they’re a little bit smaller than they used to be after a recent package redesign. Yes, it was the Grocery Shrink Ray. [More]

The Grocery Shrink Ray: Quietly Stealing Our Food For Decades

The Grocery Shrink Ray: Quietly Stealing Our Food For Decades

The Grocery Shrink Ray is what we call it when the manufacturers of food and consumer goods make their products smaller––sometimes almost imperceptibly smaller––rather than raise prices. You know what it looks like: it’s why your toilet paper doesn’t quite fill the holder anymore, and why you don’t get as many servings of hot chocolate as you used to. We know that it’s been in action for decades, but is there proof? Yes: one need only turn to collectors of consumer ephemera like boxes and cans. [More]

Borden Shrink Rays Cheese Package, Forgets To Destroy The Evidence

Borden Shrink Rays Cheese Package, Forgets To Destroy The Evidence

Elsie the Cow, mascot of Borden brand products, is good at many things. She can give milk, apparently. She looks very pretty, and can smile in her official portraits, even though we’re pretty sure cows can’t actually smile. What she isn’t very good at is covering her tracks. When Borden recently Shrink Rayed their packages of cheese to seven ounces, Elsie forgot to destroy the evidence. [More]

Walmart Shells 4 Ounces From A Pound Of Store-Brand Pistachios

Walmart Shells 4 Ounces From A Pound Of Store-Brand Pistachios

Ernest likes to eat pistachios. He’s also a good consumer, checking unit prices and choosing the store brand of his favorite snack. When he picked up a bag at his local Walmart recently, he noticed that something was missing. About four ounces of pistachios, in fact. [More]

7 ounces of Sunchips. (Photo: Coyoty)

Sun Chips Bags Shrink From 10 Ounces To 7 Ounces, Price Stays The Same

Usually, we try to stay at the forefront of Grocery Shrink Ray news, letting you know when we learn that a company has reduced the size of a product while keeping the price the same. Frito-Lay has been rolling out a massive shrinkage of Sun Chips, zapping bags from 10 ounces to only 7 ounces. Removing a third of the chips by weight? Noooo! [More]

Right Guard Shrink Rays Aerosol Can By 15%

Right Guard Shrink Rays Aerosol Can By 15%

Bob currently works in China, and stocks up on his favorite deodorant, one that he isn’t allergic to, during his visits to the United States. Historically, a can of the stuff has lasted him a year. That’s not going to be the case anymore, since each 10-ounce can has lost 1.5 ounces. [More]

Pantene Changes Anti-Frizz Rhetoric, Removes 1.7 Ounces From Conditioner Bottle

Pantene Changes Anti-Frizz Rhetoric, Removes 1.7 Ounces From Conditioner Bottle

Jeremy picked up a bottle of Pantene conditioner during his recent trip to Walmart. They made some changes to the bottle and to the company’s promises about what their product does. The redesign also included trimming the bottle size just a tiny bit. [More]

Toilet Paper Started Out 4.5 Inches Square

Toilet Paper Started Out 4.5 Inches Square

Earlier this week we shared with you the tragic Shrink Raying of Walmart’s White Cloud toilet paper from 4.2 inches by 4 inches to 3.9 inches by 4 inches. Yes, that’s a pretty small difference, even if it does result in an obvious height difference when you set old and new rolls side by side. What you may not realize is that our modern rolls would look puny next to your grandparents’ toilet paper. [More]

Toilet Paper Shrink Ray Hits Walmart Brand Rolls

Toilet Paper Shrink Ray Hits Walmart Brand Rolls

Our soft yet absorbent colleagues down the hall at Consumer Reports have great things to say about Walmart’s house-brand toilet papers, but maybe that’s because horizontal width isn’t a factor in their scoring. Reader Andrew sent along these photos comparing his previous and current packages of TP from Wally World, and found that a barely perceptible size decrease adds up to 30 fewer square feet per package of 18 rolls. [More]

This Oscar Mayer Turkey Is Spicier, And There’s Less Of It

This Oscar Mayer Turkey Is Spicier, And There’s Less Of It

Sure, extra spices really add something to a prepared food item. Do they add enough to justify making packages a whole ounce lighter? Well… in the case of this Oscar Mayer shaved turkey that got slightly spicier but lost an ounce, the answer is “probably not.” [More]

Laundry Shrink Ray Zaps Tide Slightly, Keeps Number Of Loads The Same

Laundry Shrink Ray Zaps Tide Slightly, Keeps Number Of Loads The Same

Can you shave a few milliliters off the amount of detergent that you use in every load of laundry and still get your clothes as clean? You probably can, but we’re curious after checking out this slight change in the amount of Tide detergent in a bottle while the number of loads per bottle remains unchanged. [More]