What happens when you divide by zero on a cash register? You can’t. Kim found something about as confusing while shopping at Michaels recently: a clearance sale that doesn’t apply to clearance items, including the item that she wanted to buy. [More]
Ignore Emails From Online Retailers At Your Peril
By December 24, 2012
Ann bought a coffeemaker for her mother for Christmas, which was very thoughtful. She got a great deal on it from Overstock.com, which was very savvy of her. Now she’s had to buy a more expensive replacement coffeemaker from a brick-and-mortar store, which was very irritating. Overstock, you see, has had some problems getting items to customers. The e-tailer first notified her that her package had been stolen. Cool: no hurry. Then the replacement package went missing, too. [More]
Petco Releases Coupon On Internet, Forgets How Internet Works
By September 17, 2012
Petco had a really fun promotion this past Saturday. Customers printed out a coupon from the retailer’s site, and scanned it at the checkout. Customers wouldn’t know the total value of their coupon until it was scanned. This sounds really fun, doesn’t it? Only there was a flaw. Only four barcodes for the coupons existed, and customers who clicked on the “mystery” coupon link would receive one of the four. It didn’t take long for customers to figure out which of the codes was for a 50% off coupon and head to Petco to stock up on essentials for their critters. Thus began a very, very bad day to be a Petco employee. [More]
Would You Agree To Put Your Phone Away At A Restaurant For A Discount?
By August 16, 2012
Yes, yes, we know: You just need to check the score of the game really quickly or maybe your sister-in-law finally put up some new pictures of the baby. And oh, let’s just take a second to Instagram this artfully designed plate! But come on, do you really need to have your phone out at the restaurant? Perhaps a little incentive would convince you to put it away, like the 5% discount an L.A. eatery is offering to diners for not using digital devices at the table. [More]
Party City Takes Marketing Lessons From Macy's
By August 8, 2012
Consumers are so literal-minded. We see a sign that says “all items $1,” and we foolishly believe that all items cost $1. Marketers take advantage of these tendencies with signage trickery and cruel, cruel asterisks. That’s what Andrey found at a Party City store. “It’s neither [all] on sale, nor does it make any sense,” he typed on his phone. [More]
It’s Free Slurpee Day At 7-Eleven
By July 11, 2012
UPDATE: As the day has gone on (and it creeps closer and closer to the 7 p.m. deadline in each successive time zone), we’re hearing gripes from the Slurpee-hungry public who showed up at their local 7-Eleven only to be greeted by the bad news that enough of the headache-inducing delight had been given out for the day. [More]
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