A kids' jacket that uses 20% recycled denim at H&M. Regrettably, they are not selling the animal ears version in adult sizes. We checked.

H&M Sells Customers’ Old Clothes Back To Them As Recycled Denim

A few years ago, H&M was caught destroying unsold clothing to discourage dumpster-divers, enraging people, especially if they were already opponents of fast fashion. A few years later, the Swedish chain did the exact opposite: they offered customers a discount for their old clothes, and promised to recycle those old duds into rags, insulation, or even new clothes. Now, three years later, you can theoretically buy your old clothes back from H&M in denim form. [More]


H&M Will Take Your Old Clothes So You Can Buy New Stuff For A Discount

Many Americans just have too many clothes — our collective closets are stuffed with mid-range to cheapie clothing brands that we can tire of quickly and replace without breaking the proverbial bank. Like that sweater? Buy it in two colors! Need new jeans? There’s a sale so you can get three pairs! H&M has hatched a crazy-like-a-fox plan to help rid customers of their old duds while giving them incentive to shop for new stuff with a recently announced clothing recycling plan. [More]