What’s the point of a DVD that smells and looks kind of like pizza once it’s “heated up” in a player? If it’s just to get us hungry and thinking about pizza, that is a cruel, cruel marketing trick. Take a note, Domino’s Brazil — don’t bring your pizza invention around these parts until you’ve created a DVD we can watch and then consume with our mouths. [More]
We’ll Remain Unimpressed With Domino’s DVDs That Smell Like Pizza Until We Can Eat Them
By May 17, 2013
Dear Domino’s: Maybe Cut The Marketing Budget, Boost Employee Training
By May 1, 2013
Misti has some advice for Domino’s that perhaps would be wise for other businesses to follow: spending money on marketing is all very well and good, but ultimately pointless if you don’t train franchisees and staff on how to not treat customers like crap. [More]
Climbing The Pepperoni Ladder: 90% Of Domino’s Franchise Owners Started As Deliverymen
By April 24, 2013
Ah, the humble pizza delivery guy — bringing hot cheese and sweet satisfaction to the door for Americans everywhere. But lest you think it’s a dead-end job or something for pimply teenagers just to make some extra cash, Domino’s would beg to differ. The company says about 90% of its franchise owners either started out as deliverymen or in similar entry level positions. [More]
Domino’s Japan: Have A Synthetic Pop Star With Your Chain Pizza
By March 7, 2013
Here at Consumerist, we’re fond of cross-cultural exchanges that involve fast food. Okay, we just like anything that involves fast food. We particularly relish news of menu items and promotions that American fast-food joints don’t offer in their home country, like the seven-patty Whopper. Domino’s Japan has taken a great step forward by combining a famous artificial pop star, an iPhone app, an incredibly awkward YouTube video, and what we can only guess are songs about pizza. [More]
Big Pizza: Calorie-Count Menu Boards Make No Sense For Our Product
By June 20, 2012
With the FDA still fiddling with rule changes that require chain restaurants to post calorie information for the products on their in-store menu, the country’s largest pizza chains have stopped fighting each other and banded together to fight federal regulators. [More]
Should Domino's Be Held Accountable For Franchisee's Robocalls?
By May 17, 2012
Where do you place the invisible line of responsibility that separates a national fast food company from the actions of its franchisees? That was the question facing a judge in Washington state, who found that Domino’s Pizza should not be held liable for the questionable telephone marketing employed by one of its franchisees. [More]
Texas Farm Bureau Applauds Domino's For Keeping Pigs In Small Cages
By May 16, 2012
Just how much room pigs need to root around and snuffle is a hotly debated topic. And while some fast food chains have moved to phase out confining gestation crates for pigs, Domino’s recently decided to continue using the controversial devices — and is receiving some love from the Texas Farm Bureau for doing so. [More]
Domino's Gluten-Free Pizza Not For People Who Need Gluten-Free Pizza The Most
By May 8, 2012
While there are a number of people out there trying to cut down on the amount of wheat gluten they consume, it’s people with celiac disease that truly need to avoid the protein. So while Domino’s Pizza has been touting its new gluten-free crust option, the pizza people admit it shouldn’t be eaten by those with celiac. [More]
Branded Vrooming Noises Are Way Better Than An Internal Combustion Engine
By April 19, 2012
I can’t be the only one around here who read The Mouse and the Motorcycle by Beverly Cleary as a child and was disappointed that toy vehicles that move if you make vrooming sounds don’t exist in the real world. Domino’s in the Netherlands, on the other hand, has taken this concept and made it a reality. Except backwards. Which is why your pizza can now be delivered on a scooter that makes human-recorded vrooming sounds and advertises Domino’s as it rolls down the street. [More]
Domino's New Ads Tell Customers You Can't Have Artisan Pizza Your Way
By April 3, 2012
You don’t want chicken on that Chicken & Bacon Carbonara pizza from Domino’s? Too dang bad — the pizza chain is preemptively shushing all customer requests for removing or adding toppings on its artisan line of pies with a new ad campaign. So no, you will not be getting it your way. [More]
Domino's Online Tracker Says My Pizza Arrived Half An Hour Ago So Why Am I Pieless?
By January 5, 2012
Jay is a man who likes his pizza. He’s all about ordering from Domino’s to sate his appetite for tasty cheese and tomato goodness, although a recent experience using their online order tracker has him a bit hot under the collar. [More]
Everyone Is Ordering Their Pizza Online These Days
By December 7, 2011
Call in for pizza? How quaint! It’s all about the Internet these days, as Domino’s Pizza reported they took a record 1.08 million online orders for pizza the week after Thanksgiving. [More]
Domino's Pizza Managers Charged With Arson In Papa John's Fire
By October 31, 2011
Loyalty to your employer is one thing, but setting a competing business on fire? That’s just taking it a bit too far. Two Domino’s Pizza managers in Florida have been charged with arson after a Papa John’s went up in flames. [More]
Survey: We're Eating More Fast Food But Going To Restaurants Less Frequently
By October 17, 2011
Personal budgets remain tight, so fewer Americans are dining out at full-service restaurants. But on the speedier side of the food service industry, fast food sales are up, according to new reports. [More]
Domino's CEO: Why Put Calories On The Menu If 90% Of Our Customers Never Enter The Store?
By August 16, 2011
As regulations requiring all restaurants with 20 or more outlets to label their in-restaurant menus with calorie info go nationwide, the CEO of Domino’s Pizza says the idea — as constructed by the federal government — just doesn’t fit a business like his, given the variable nature of pizza and its many toppings and the fact that store owners are paying for sign updates that most customers will never see. [More]
Domino's Brings Back Noid In Shoot-Em-Up Facebook Game
By August 10, 2011
Domino’s has brought back it’s iconic 80′s character “The Noid” for a one-week appearance in an 8-bit promotional shoot-em-up Facebook game. Sadly, you lose points when you shoot the Noid. [More]
Would You Like A Picture Of Yoda Riding A Tauntaun On Your Pizza Box? Just Ask
By April 1, 2011
Domino’s is making an effort to win the hearts of American consumers by improving their food and their service. So what happens if you order online, adding a note that you would like a picture of Yoda riding a tauntaun on your pizza box? What you ask for is what you’ll get. [More]
Domino's Pizza Ads Smack Of Desperation
By March 11, 2011
Does Domino’s seem a little desperate lately? A little too eager to prove that they’re listening to your negative tweets about the pizza quality, and not putting boogers in the pies? Like that commercial where they talk all those customers who think they’re complaining about the ingredients inside a focus group room, but then they’re actually in the farmer’s field where the tomatoes come from! Because absolutely nothing happens in the process between getting that tomato to the local pizzeria. Nope, they just send it via pneumatic tube. The comedians at UCB have noticed the earnest tone and made a lil parody video to skewer Domino’s for daring to try to change. Free salad topoff via helicopter, anyone? [More]
