Ivory Shrinks Body Wash Bottle, Switches Out Fragrance

Ivory Shrinks Body Wash Bottle, Switches Out Fragrance

Elizabeth has been a loyal user of Ivory’s Clean & Simple body wash for a long time, and she got an unpleasant surprise the last time she picked one up at the store. The package had been redesigned: no big problem there. She noticed, though, that the redesign washed away 3 ounces out of the 24-ounce bottle. Oh, no, it was the Grocery Shrink Ray! [More]

Weight Watchers Ice Cream Bars Set Good Example, Lose Weight

Weight Watchers Ice Cream Bars Set Good Example, Lose Weight

Weight Watchers-branded meals and snacks are supposed to make it easier to follow the Weight Watchers points system and, well, lose weight. Reader M is a fan of their packaged ice cream bars, and was disappointed when she noticed that they’re a little bit smaller than they used to be after a recent package redesign. Yes, it was the Grocery Shrink Ray. [More]

(theimpulsivebuy)

Oreos With Lemon Creme And Chocolate Cookies Hit Shelves This Summer

It’s important to us to keep our readers updated about the latest and most important news in the world of novelty Oreos. We’ve learned that Lemon Twist Oreos have returned to shelves, which are not to be confused with lemon Oreos. Lemon Oreos, which are still available, are on a vanilla cookie, and Lemon Twist Oreos are on a chocolate cookie. [More]

What We Liked About 2014: The Editors’ Favorite Stories Of The Year

What We Liked About 2014: The Editors’ Favorite Stories Of The Year

The clock hasn’t even struck midnight yet, and already we’re reminiscing about the year gone by. For us here at Consumerist, 2014 wasn’t only about how many times our stories were read, or who was clicking where, but about the process of bringing those stories to our readers and how we felt about working on them. [More]

This Is The Can Of Fried Onions For Today’s Creative Modern Woman

This Is The Can Of Fried Onions For Today’s Creative Modern Woman

We aren’t sure who “the now chicks with more imagination than time” are, and we’re fairly certain that if that were even a real thing, “the now chicks” would not order free fried onion cookbooks from coupon flyers. Not even in 1970 when this piece of copywriting horror was printed. [More]

The Grocery Shrink Ray: Quietly Stealing Our Food For Decades

The Grocery Shrink Ray: Quietly Stealing Our Food For Decades

The Grocery Shrink Ray is what we call it when the manufacturers of food and consumer goods make their products smaller––sometimes almost imperceptibly smaller––rather than raise prices. You know what it looks like: it’s why your toilet paper doesn’t quite fill the holder anymore, and why you don’t get as many servings of hot chocolate as you used to. We know that it’s been in action for decades, but is there proof? Yes: one need only turn to collectors of consumer ephemera like boxes and cans. [More]

7 ounces of Sunchips. (Photo: Coyoty)

Sun Chips Bags Shrink From 10 Ounces To 7 Ounces, Price Stays The Same

Usually, we try to stay at the forefront of Grocery Shrink Ray news, letting you know when we learn that a company has reduced the size of a product while keeping the price the same. Frito-Lay has been rolling out a massive shrinkage of Sun Chips, zapping bags from 10 ounces to only 7 ounces. Removing a third of the chips by weight? Noooo! [More]

Grocery Shrink Ray Ladles Out 2.5 Ounces Of Del Monte Pasta Sauce

Grocery Shrink Ray Ladles Out 2.5 Ounces Of Del Monte Pasta Sauce

Del Monte recently redesigned its cans of pasta sauce. “New look, same great taste!” brags the label. Yes, the new label is bright and cheery, emphasizing fresh tomatoes. Very nice. Reader Joey spotted an older can on the shelf, though: one with two and a half ounces more of saucy goodness. [More]

Breakfast Shrink Ray: Chobani Yogurt, Special K Shave Off Weight

Breakfast Shrink Ray: Chobani Yogurt, Special K Shave Off Weight

When food companies need to work on their profit margin but don’t want to raise prices, they deploy the Grocery Shrink Ray. The Shrink Ray lets them charge the same amount for fractionally less food. Today, we have most of a Shrink Rayed breakfast: it’s been deployed on Kellogg’s Special K Protein cereal and Chobani yogurt cups. [More]

Grocery Shrink Ray Shaves An Ounce Of Precious Vegetables From Reader’s Diet

Grocery Shrink Ray Shaves An Ounce Of Precious Vegetables From Reader’s Diet

Reader Jen admits that her diet is not perfect, but she does eat some vegetables. She enjoys buying Birdseye microwaveable frozen vegetables, the Steamfresh kind that cook right in the handy bag. Only the company has taken away a precious ounce of veggies by deploying the Grocery Shrink Ray on her veggie pouch of choice. [More]

Let’s Prepare Thanksgiving Dinner From 1929

Let’s Prepare Thanksgiving Dinner From 1929

Sure, putting on a Thanksgiving dinner isn’t cheap or easy today, but what about mere weeks after the Stock Market Crash of 1929? A few years ago, I found a sample holiday menu plan in a newspaper article from 74 years ago, and wondered: what would this feast for four people for $7.89 cost today? [More]

Ghirardelli Shamelessly Removes 5.5 Ounces From Hot Chocolate Can

Ghirardelli Shamelessly Removes 5.5 Ounces From Hot Chocolate Can

We could feel Brian’s despair through the screen. How else should a person feel when they lose five ounces of Ghirardelli hot chocolate powder? “Downsized!” he wrote to us using the Consumerist tipster app. “Price stays same!” [More]

Grocery Shrink Ray Hits Pampers, Country Crock, Kevita

Grocery Shrink Ray Hits Pampers, Country Crock, Kevita

Disposable diapers, carbonated probiotic drinks, and “spreadable butter.” What do they have in common? They’re all recent victims of the Grocery Shrink Ray, spotted by our alert readers across the country. [More]

Keebler Elves Get Hold Of Grocery Shrink Ray, Remove 2.3 Ounces Of Club Crackers

Keebler Elves Get Hold Of Grocery Shrink Ray, Remove 2.3 Ounces Of Club Crackers

You might have thought that the Keebler elves stand for all that’s good and pure in cookie and cracker making, but they’re only cartoon characters. The one-pound box of Keebler’s Club crackers has lost some weight, and now contains only 13.7 ounces. [More]

Shake ‘N’ Bake Shrink Ray Shakes Off Half An Ounce Per Packet

Shake ‘N’ Bake Shrink Ray Shakes Off Half An Ounce Per Packet

Reader Maurice noticed while grocery shopping that Kraft shook about half an ounce per packet from their famed meat coating, Shake ‘n’ Bake. That reduces the size by one ounce for the two-packet, 4.5-ounce box, and by two ounces for the larger four-packet “value size” box. [More]

Renuzit Changes Air Freshener Design, Size, Smelly Staying Power

Renuzit Changes Air Freshener Design, Size, Smelly Staying Power

“As in all redesigns, you get less,” observes reader Andrew when talking about the changes in Renuzit gel air fresheners. The product is now half an ounce smaller, and looks different. Like a Glade clone, he observes, because he obviously pays a lot more attention to air fresheners than we do. [More]

Kellogg’s Crunchy Nut Loses One Ounce, Box Gets Taller

Kellogg’s Crunchy Nut Loses One Ounce, Box Gets Taller

I wish I could lose 7% of my body mass and get taller at the same time, but I’m out of luck…because I’m not a box of cereal. Reader Panda discovered that this amazing change has come to Kellogg’s Crunchy Nut cereal. It was hit by the Grocery Shrink Ray, but at the same time sustained a hit from the Box Growth Ray. Which might be a thing. [More]

(Greater Beyond)

Call It Desheeting Or Bulking Up: Any Way You Wipe It, It’s Less Toilet Paper At The Same Price

Regular readers of Consumerist are familiar with what we call the Grocery Shrink Ray, that phenomenon wherein an item sold at X price at a retailer shrinks in size but still costs X amount. In the toilet paper and tissue industry it’s called “desheeting”  or even “bulking up” instead but essentially means the same thing: less product, same price, which means more money for the item’s makers. [More]