Dollar Tree Shrink Rays One Scoop Out Of Nacho Cheese Dip

Dollar Tree Shrink Rays One Scoop Out Of Nacho Cheese Dip

Dollar stores have a unique challenge: their price point is right there in their name. Chains like Family Dollar and Dollar General have instead turned into what could most accurately be called dollar-ish discount stores, but Dollar Tree still holds itself to the $1 price point, and that apparently means shrink raying its private-label food items to keep prices consistent. [More]

Discover Shrink Rays Credit Card Benefits

Discover Shrink Rays Credit Card Benefits

Sure, we’ve all heard of the Grocery Shrink Ray, but gradually shrinking consumer products doesn’t just apply to physical items. Warranties can shrink, and the services that you receive as part of an account or a subscription can shrink too. Readers are reporting that their Discover card benefits will shrink as of next week, so we have bad news if you were very attached to Discover’s travel insurance, baggage delay insurance, and roadside assistance. [More]

Olay Shrink Rays Soap Bars, Users Remain Ageless And Beautiful

Olay Shrink Rays Soap Bars, Users Remain Ageless And Beautiful

Jacob doesn’t buy soap very often, since his preferred brand is available in a 6-bar bulk pack. He discovered the last time he stocked up that the bars have considerably less bulk in them than they used to, though: each bar is now one quarter of an ounce lighter, for a total of one and a half ounces less soap in the bulk pack. [More]

Watkins Sues McCormick Over Pepper, Makes Federal Case Out Of Grocery Shrink Ray

Watkins Sues McCormick Over Pepper, Makes Federal Case Out Of Grocery Shrink Ray

You know what a McCormick ground pepper tin looks like if you’ve ever bought pepper or browsed an American spice aisle. They’re rectangular and have spouts on each end for sprinkling or pouring the contents. Yet have you noticed how much pepper there is in the container? Competing spice-seller Watkins is paying attention, and it’s accusing McCormick of shrinking all sizes of its pepper containers by 25%. [More]

Cottonelle Shrink Rays Toilet Paper Squares

Cottonelle Shrink Rays Toilet Paper Squares

When you need to use some Cottonelle toilet paper, do you find that the sheets feel just a bit narrower in your hand? Probably not: that’s the sneaky nature of the Grocery Shrink Ray. Rolls of Cottonelle Ultra toilet paper lost just a fraction of an inch from each square, but that adds up to a big loss in square footage in a whole package. [More]

Dawn Shrinks Dish Soap 2 Ounces, Plasters Bottle With ‘2X More’

Dawn Shrinks Dish Soap 2 Ounces, Plasters Bottle With ‘2X More’

Jill noticed that there were two different designs of Dawn dish detergent on the shelf. As a savvy consumer, she knew that sometimes a redesign can mask a strike from the Grocery Shrink Ray. Indeed, the new bottles contained two fewer ounces of detergent, yet advertise that they contain “2X More.” Wait…two times more of what? [More]

Ivory Shrinks Body Wash Bottle, Switches Out Fragrance

Ivory Shrinks Body Wash Bottle, Switches Out Fragrance

Elizabeth has been a loyal user of Ivory’s Clean & Simple body wash for a long time, and she got an unpleasant surprise the last time she picked one up at the store. The package had been redesigned: no big problem there. She noticed, though, that the redesign washed away 3 ounces out of the 24-ounce bottle. Oh, no, it was the Grocery Shrink Ray! [More]

Weight Watchers Ice Cream Bars Set Good Example, Lose Weight

Weight Watchers Ice Cream Bars Set Good Example, Lose Weight

Weight Watchers-branded meals and snacks are supposed to make it easier to follow the Weight Watchers points system and, well, lose weight. Reader M is a fan of their packaged ice cream bars, and was disappointed when she noticed that they’re a little bit smaller than they used to be after a recent package redesign. Yes, it was the Grocery Shrink Ray. [More]

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Oreos With Lemon Creme And Chocolate Cookies Hit Shelves This Summer

It’s important to us to keep our readers updated about the latest and most important news in the world of novelty Oreos. We’ve learned that Lemon Twist Oreos have returned to shelves, which are not to be confused with lemon Oreos. Lemon Oreos, which are still available, are on a vanilla cookie, and Lemon Twist Oreos are on a chocolate cookie. [More]

What We Liked About 2014: The Editors’ Favorite Stories Of The Year

What We Liked About 2014: The Editors’ Favorite Stories Of The Year

The clock hasn’t even struck midnight yet, and already we’re reminiscing about the year gone by. For us here at Consumerist, 2014 wasn’t only about how many times our stories were read, or who was clicking where, but about the process of bringing those stories to our readers and how we felt about working on them. [More]

This Is The Can Of Fried Onions For Today’s Creative Modern Woman

This Is The Can Of Fried Onions For Today’s Creative Modern Woman

We aren’t sure who “the now chicks with more imagination than time” are, and we’re fairly certain that if that were even a real thing, “the now chicks” would not order free fried onion cookbooks from coupon flyers. Not even in 1970 when this piece of copywriting horror was printed. [More]

The Grocery Shrink Ray: Quietly Stealing Our Food For Decades

The Grocery Shrink Ray: Quietly Stealing Our Food For Decades

The Grocery Shrink Ray is what we call it when the manufacturers of food and consumer goods make their products smaller––sometimes almost imperceptibly smaller––rather than raise prices. You know what it looks like: it’s why your toilet paper doesn’t quite fill the holder anymore, and why you don’t get as many servings of hot chocolate as you used to. We know that it’s been in action for decades, but is there proof? Yes: one need only turn to collectors of consumer ephemera like boxes and cans. [More]

7 ounces of Sunchips. (Photo: Coyoty)

Sun Chips Bags Shrink From 10 Ounces To 7 Ounces, Price Stays The Same

Usually, we try to stay at the forefront of Grocery Shrink Ray news, letting you know when we learn that a company has reduced the size of a product while keeping the price the same. Frito-Lay has been rolling out a massive shrinkage of Sun Chips, zapping bags from 10 ounces to only 7 ounces. Removing a third of the chips by weight? Noooo! [More]

Grocery Shrink Ray Ladles Out 2.5 Ounces Of Del Monte Pasta Sauce

Grocery Shrink Ray Ladles Out 2.5 Ounces Of Del Monte Pasta Sauce

Del Monte recently redesigned its cans of pasta sauce. “New look, same great taste!” brags the label. Yes, the new label is bright and cheery, emphasizing fresh tomatoes. Very nice. Reader Joey spotted an older can on the shelf, though: one with two and a half ounces more of saucy goodness. [More]

Breakfast Shrink Ray: Chobani Yogurt, Special K Shave Off Weight

Breakfast Shrink Ray: Chobani Yogurt, Special K Shave Off Weight

When food companies need to work on their profit margin but don’t want to raise prices, they deploy the Grocery Shrink Ray. The Shrink Ray lets them charge the same amount for fractionally less food. Today, we have most of a Shrink Rayed breakfast: it’s been deployed on Kellogg’s Special K Protein cereal and Chobani yogurt cups. [More]

Grocery Shrink Ray Shaves An Ounce Of Precious Vegetables From Reader’s Diet

Grocery Shrink Ray Shaves An Ounce Of Precious Vegetables From Reader’s Diet

Reader Jen admits that her diet is not perfect, but she does eat some vegetables. She enjoys buying Birdseye microwaveable frozen vegetables, the Steamfresh kind that cook right in the handy bag. Only the company has taken away a precious ounce of veggies by deploying the Grocery Shrink Ray on her veggie pouch of choice. [More]

Let’s Prepare Thanksgiving Dinner From 1929

Let’s Prepare Thanksgiving Dinner From 1929

Sure, putting on a Thanksgiving dinner isn’t cheap or easy today, but what about mere weeks after the Stock Market Crash of 1929? A few years ago, I found a sample holiday menu plan in a newspaper article from 74 years ago, and wondered: what would this feast for four people for $7.89 cost today? [More]

Ghirardelli Shamelessly Removes 5.5 Ounces From Hot Chocolate Can

Ghirardelli Shamelessly Removes 5.5 Ounces From Hot Chocolate Can

We could feel Brian’s despair through the screen. How else should a person feel when they lose five ounces of Ghirardelli hot chocolate powder? “Downsized!” he wrote to us using the Consumerist tipster app. “Price stays same!” [More]