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      7-Eleven

      Adorable Japanese Mascot Invades U.S. Convenience Stores

      By Laura Northrup, 9:15 AM on Thu Oct 22 2009, 9,104 views

      Would you like your morning coffee with a side of Domo-kun? In one of those odd twists of globalization and marketing synergy, the mascot of Japanese public television network NHK has found his way onto 99 cent cups of coffee and special Slurpee cups at 7-Eleven stores in the United States.

      The campaign exists to promote the first U.S. Domo DVD.

      If you're wondering what all the fuss is about, check out some shorts (many are—gasp!—Slurpee-related) at Domonation.com. Or just enjoy cute cartoon characters with your coffee. But remember, every time you caffeinate, God kills a kitten.

      7-ElevenĀ® Stores Face Total Domo-Nation [Press Release] (Thanks, Joe!)
      Japan's Domo Invades 7-Eleven [Adweek]
      Domo Nation [Official SIte]

      Read More: 7-Eleven, Marketing, Japan, Japanese, NHK, cartoon characters, 7-11, Convenience stores, Coffee, Tie-ins

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