John read our post yesterday about Naked Juice's decision to remove vitamins and herbal stuff from some of their product line, and forwarded us a response he got from the company a month ago. His question: if Strawberry Kiwi Kick contains 14 strawberries, why does the nutritional label say it contains 0% vitamin C? The answer is a good reminder of the difference between fresh food and food that's been processed, conveniently packaged, and wrapped up in some healthy-looking branding.

John writes:

I saw your article on the Naked Juice Kiwi drink and thought I'd share this email I received in a response to my question about a month ago.

My Question: I'm a little confused about your strawberry kiwi kick drink. The label says it contains 14 strawberries however the nutritional label says 0% of your daily vitamin C. I'm fairly certain a cup of straberries contain at least 100% of Vitamin C

Their response:

We're happy to answer your question about the vitamin content in our strawberry kiwi kick Naked Juice, particularly vitamin C.

While strawberries are a good source of Vitamin C, some of the Vitamin C content is lost during pasteurization, and oxidation after packaging is a factor. Also, the vitamin content listed on the package needs to be valid through the Enjoy by date and through testing, and the amount of vitamin C content has been negligible and labeled in accord with FDA guidelines.

If it's Vitamin C you're after, our Superfood smoothies have added boosts and our Power-C Machine contains 250% of your daily recommended Vitamin C per 8 oz. serving. To see our entire selection of Superfoods, please visit the following web address:[link]

(Photo: sigusr0)