Reader Dave was doing an online survey about Gorton's Fish Sticks packaging — and it looks like something fishy is going on...

Dave says:

I was doing an online survey and was questioned about my opinion on fish-sticks.

I'm sure other readers would also note the difference, however, they must assume the panelists to be daft.

What else was I expected to notice? His slicker is now Land's End?

I probably won't be empaneled any time soon.

Here are the questions Dave was asked:

Perhaps this is too deep a look into the minds that are responsible for the Grocery Shrink Ray. The abyss stares back and all that...