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Is Bank Of America Of Trying To Skirt The CARD Act With New Annual Fees?

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      Telemarketing

      Direct Marketing Association Lies About Telemarketers' Contribution To Economy

      By Ben Popken, 10:00 AM on Fri Feb 8 2008, 1,451 views

      goldbowtie.jpgIn order to make itself look a respectable and unfairly maligned industry, The Direct Marketing Association (the same people behind OptOutprescreen.com) likes to tout how greatly telemarketing contributes to the American economy. The Denialism blog scoured the DMA press releases and website found the profit they say telemarketing generates varies wildly from year to year, and sometimes within the same year.

      "Telemarketing Sales" 2001: $93,800,000,000
      "In 2001...customers purchased $661 billion in goods and services - accounting for almost six percent of Gross Domestic Product (GDP)."
      Sales to consumers in 2001: $274,200,000,000
      "Telemarketing Sales" 2002: $100,000,000,000

      Telemarketing must be a very volatile industry.

      The Direct Marketing Association's New Math [Denialism Blog]
      (Photo: Getty)

      Read More: Telemarketing, Pr, Blogs, direct marketing association, Liars, Marketing

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