• Marketing

    FiOS For $99 A Month, Except When It's Really $114

    Kevin Cowherd of the Baltimore Sun was recently offered an exciting new Verizon FiOS bundle at his home:

    "Have I got a deal for you," he said.

    He handed me a brochure.

    On one side, it said: "Bring the Excitement Home."

    On the other, it said: "TV + Internet + Phone. $99.99 a month. Plus a free 19-inch HD LCD TV."

    There hadn't been much excitement at home lately, so I let him stick around for a minute.

    He said that Verizon FiOS was the best, most super-duper TV, Internet and phone bundle of all time.

    It will completely change your life, he said, with the fastest cable and greatest all- fiber-optic network and unlimited calling anywhere in the U.S. and Canada.

    "And all for just $114 a month," he said.

    OK, let me say right now that I am not a numbers guy. That's one of the reasons I got into this business, because if you throw a lot of numbers at me, it's nap time.

    But even I could figure out the price had jumped in 10 seconds.

    "What happened to Bring the Excitement Home for $99.99?" I asked.

    "Well," the guy said, "to get all that excitement, you need converter boxes for your TVs. For three TVs, it would be $114."

    Mr. FiOS went on to say that he could not give Mr. Cowherd the $99 price because "there's no box to check that says 'Resident does not want converter boxes.' That's why it's $114."

    Riiight.

    Bundles of joy? Not from these FiOS [Baltimore Sun]
    (Photo:cmorran123)

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