Businesses with better reputations reap rewards in the stock market, reports BusinessWeek. This graphic shows how some company's stock would appreciate if the companies had more street cred. A spin campaign won't do the trick, though, reputation is based on concrete action...

If there is a negative image based on a poor record of reliability, safety, or labor relations, "please don't hire a PR company to fix it," says strategy professor Phil Rosenzweig..."Correct the underlying problem first.

What Price Reputation? [Business Week] (Thanks to FMF!)