When Life Makes Too Much Sense, Just Apply Target Math

Here is how buying in bulk is supposed to work: you go to the store. You buy a multi-pack of an item, so the retailer makes more money from your shopping trip. In turn, the retailer charges you less for the multi-pack than you normally would have paid. That’s how this works…except when stores apply Target Math.

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“Buy in bulk and………spend more!” writes tipster Pat. Indeed, this is the classic example of Target Math, where buying a multi-pack inexplicably costs more per unit than buying a single item.

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Reader John found this confusing example in the juice aisle. While it’s possible that the flyer advertised an even higher price than $2.99 and that’s what it’s referring to, do most customers walk around with the current Target flyer, cross-referencing? They do not.

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